I’m conducting some research on what impacts the performance of vacation rental properties the most. For you, is having a 5-star overall rating on rental sites the most crucial factor for success, or are there other aspects that you consider even more important? If so, what are those aspects?
Location, Location, Location is really the best start to ensuring your jam packed throughout the year and not just seasonal. Social media, transparency with renters, going the extra mile, offering more than just a home. Reasonable rates and options for a discount if rented more than (x) days.
Make the home extra attractive buy some things that make the home stand out like games for both the parents and the kids. Cornhole board games, Horse shoes, Volley Ball net or Basketball net, Non expensive poker table with cars and chips, board games, Playstation or Nintendo for the teens, even spend a little extra for a full size stand up arcade game.
You would be surprised the extra stars and kind words a few family nights of fun can make memories and people wanting to come back!
I love working with STR owners and strategizing this very point! Location is the backbone, there has to be market appeal and after that you need to look at what makes your property stand out, design, unique features and amenities. Of course size and pricing play a role so that depends on where you want your listing to stand within the market. Once listed, the next focus is on getting and maintaining 5 star reviews!