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Updated 12 months ago on . Most recent reply

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Dayana Castellon
3
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19
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Marketing and Airbnb Strategies

Dayana Castellon
Posted

Hey! Do you think marketing is great for any property management and do you have someone who handle it for you?

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Collin Hays
#3 Short-Term & Vacation Rental Discussions Contributor
  • Property Manager
  • Gatlinburg, TN
4,124
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2,865
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Collin Hays
#3 Short-Term & Vacation Rental Discussions Contributor
  • Property Manager
  • Gatlinburg, TN
Replied

Marketing is great!  But if you are listing on Airbnb and/or VRBO, they are going to comprise 95% or more of your reservations, even if you invest heavily in your own marketing.  

You’re shoveling snow with a shovel; they are using a snow plow.  And no matter how much you spend on the shovel, it’s still just a shovel. 

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SMOKY MOUNTAIN FALLS INC.
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