Best CRM for STR Management Business?

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Best CRM for STR Management Business?

Patrick OsterlingBusiness Member
California/Nevada · Member since 2021 · 54 posts · 41 votes

Hey everyone!

I'm hoping to tap into the wisdom of fellow STR Management operators here. My company currently manages 15 properties, with 20+ leads in the pipeline, and we're expecting to double our portfolio this year. As we continue to grow, it's becoming clear that we need a solid system to manage all our leads, nurture those leads, manage owner relationships, and property details so nothing slips through the cracks.


I've been looking into Vintory's CRM since it's specifically designed for the STR industry, but I'm also considering HubSpot for broader capabilities (and because it's free for up to 2 users). I'm curious which CRM's (if any) other management companies use to stay on top of leads and owner relationships? Any lessons learned or tips you can share?

    Really appreciate any insights! Thanks in advance!

    [email protected]775-830-7760
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    Collin HaysBusiness Member
    Property Manager · Gatlinburg, TN · Member since 2020 · 3k+ posts · 4k+ votes
    1y

    I've heard good things about Salesforce.

    [email protected]806-672-7102
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    • John UnderwoodPro Member
      Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
      1y

      Just curious, what are you using now?

      0Reply
    • Patrick OsterlingBusiness Member
      OP
      California/Nevada · Member since 2021 · 54 posts · 41 votes
      1y
      Quote from @John Underwood:

      Just curious, what are you using now?


      Hey John, just using a basic excel spreadsheet to manage leads. I have a sales background so I’ve been able to manage things well up until now, but with more properties and leads I’m hitting my limit. We also use Hospitable for PMS. 

      [email protected]775-830-7760
      Haus Ventures Hospitality Group 53 Reviews
      WebsiteView Page
      1Reply
    • Collin HaysBusiness Member
      Property Manager · Gatlinburg, TN · Member since 2020 · 3k+ posts · 4k+ votes
      1y

      I've heard good things about Salesforce.

      [email protected]806-672-7102
      SMOKY MOUNTAIN FALLS INC.51 Review
      WebsiteView Page
      1Reply
    • Andrew SteffensBusiness Member
      Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
      1y

      Our PMS (Streamline) has a built in CRM.  We used Vintory before, and they use a white label gohighlevel.  If you ever leave them it will be deleted, so be sure you are backing it up!

      [email protected]813-563-0877
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    • Patrick OsterlingBusiness Member
      OP
      California/Nevada · Member since 2021 · 54 posts · 41 votes
      1y
      Quote from @Andrew Steffens:

      Our PMS (Streamline) has a built in CRM.  We used Vintory before, and they use a white label gohighlevel.  If you ever leave them it will be deleted, so be sure you are backing it up!


       Thanks Andrew! Did you like Vintory? Or find it particularly useful being industry specific? 

      [email protected]775-830-7760
      Haus Ventures Hospitality Group 53 Reviews
      WebsiteView Page
      0Reply
    • Andrew SteffensBusiness Member
      Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
      1y
      Quote from @Patrick Osterling:
      Quote from @Andrew Steffens:

      Our PMS (Streamline) has a built in CRM.  We used Vintory before, and they use a white label gohighlevel.  If you ever leave them it will be deleted, so be sure you are backing it up!


       Thanks Andrew! Did you like Vintory? Or find it particularly useful being industry specific? 


      They were OK. They did what they said but it was pricey and the leads/conversions I got end up being negative ROI so I quit.

      [email protected]813-563-0877
      Vacation Rentals of Florida53 Reviews
      WebsiteView Page
      1Reply
    • Bradley BuxtonBusiness Member
      Real Estate Agent · NV · Member since 2023 · 1k+ posts · 716 votes
      1y

      @Patrick Osterling

      HubSpot is a very powerful CRM and the free version has a lot of features. The paid version for sales has a lot more is not crazy expensive for a SaaS. There are multiple customizations for STR that could be made. The marketing functions is where the very host cost comes in. I found it fairly easy to learn and setup as you scale employees.

      1Reply
    • Patrick OsterlingBusiness Member
      OP
      California/Nevada · Member since 2021 · 54 posts · 41 votes
      1y
      Quote from @Bradley Buxton:

      @Patrick Osterling

      HubSpot is a very powerful CRM and the free version has a lot of features. The paid version for sales has a lot more is not crazy expensive for a SaaS. There are multiple customizations for STR that could be made. The marketing functions is where the very host cost comes in. I found it fairly easy to learn and setup as you scale employees.

      Awesome! Thanks Brad. I'm thinking I'll give HubSpot a try. Can't beat that price  
      [email protected]775-830-7760
      Haus Ventures Hospitality Group 53 Reviews
      WebsiteView Page
      0Reply
    • Cody Lewis
      Investor · Charleston, SC · Member since 2021 · 263 posts · 122 votes
      1y

      @Patrick Osterling similarly I come from a sales background as well. Checkout HubSpot for a CRM. My PMS syncs to it via Zapier and I use it to manage our email marketing campaign. You've likely used tons of different CRMs coming from sales, and HubSpot looks and feels the part.

      1Reply
    • Patrick OsterlingBusiness Member
      OP
      California/Nevada · Member since 2021 · 54 posts · 41 votes
      1y

      Thanks @Cody Lewis! I'm thinking HubSpot is the best choice. What PMS system do you have? And what information is it pulling in relation to your email marketing? 

      [email protected]775-830-7760
      Haus Ventures Hospitality Group 53 Reviews
      WebsiteView Page
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    • Cody Lewis
      Investor · Charleston, SC · Member since 2021 · 263 posts · 122 votes
      1y

      @Patrick Osterling we’re using Guesty for PMS. Currently it pull name and email. However, I’m working on a way to get “reason for visit” and where they’re traveling. In the future I would like to run Facebook and instagram ads in a market that guest from.

      1Reply
    • Patrick OsterlingBusiness Member
      OP
      California/Nevada · Member since 2021 · 54 posts · 41 votes
      1y

      @Cody Lewis - Awesome! That's super smart and strategic, love that idea. 

      [email protected]775-830-7760
      Haus Ventures Hospitality Group 53 Reviews
      WebsiteView Page
      1Reply
    • John Stakes
      Member since 2025 · 2 posts · 0 votes
      10mo

      I started tracking guest communication, maintenance, and owner updates in one spot, and it made everything easier. Having all the info organized really helped me stop missing stuff or double-booking.

      0Reply
    • John Stakes
      Member since 2025 · 2 posts · 0 votes
      9mo

      Anyway, I’ve been using Acumatica mainly because of how smooth the Jira integration is with our other workflows. It helps link guest issues, team tasks, and maintenance follow-ups in one place, so nothing gets missed. 


      Connecting our guest communications with task tracking made things way easier for my team, and we haven’t had to jump between tools as much.

      0Reply
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