STR management company that does active targeted marketing (South Florida)

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STR management company that does active targeted marketing (South Florida)

Mark Neuman
Member since 2023 · 1 post · 0 votes

SOUTH FLORIDA: Does anyone know of STR management or similar type of company that does more targeted active marketing to drive traffic to the Airbnb site or management company page? My property currently just sits online on those various websites (airbnb etc.), but no active marketing. i find that many people dont search specifically for my area (20 minutes west of the ocean) but if they saw my house they would jump on it. Just need to get traffic there.

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  • Collin HaysBusiness Member
    Property Manager · Gatlinburg, TN · Member since 2020 · 3k+ posts · 4k+ votes
    1y

    In today's world, the only way to drive more views to your listing is through paid ads, and it is prohibitively expensive. There are two "Amazons" in this space - VRBO and Airbnb, and if you don't play in their sandbox, you have no chance.  You could spend $1 million a year on paid advertising through FB and Instagram, and you still wouldn't drive the traffic to your property that VRBO and Airbnb do.

    What that means is, if you are not getting sufficient bookings, there is an issue with your property. Guessing that would be shooting in the dark, but it is probably one or more of the following things:

    - The property isn't price competitive with other, like properties.

    - The property is located in an area that has little to no market demand for short term rentals.

    - The property has poor reviews, or very few reviews.

    - There are expected amenities that are missing.

    - The property doesn't show well in photographs.

    - Your reservation and/or deposit policies are more onerous than competitors.

    There's a ninety-nine percent that one or more of these are affecting your property.

    [email protected]806-672-7102
    SMOKY MOUNTAIN FALLS INC.51 Review
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  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
    1y

    I am headquartered in Tampa but offer limited service (includes marketing) all over FL.  I did experiment with paid ads but as @Collin Hays mentioned it is prohibitively expensive.  As a manager I may spent $100-200 per reservation brought in to our direct site that only nets me $80 commission on a short stay at a small unit.  That said if you are just sitting there your manager likely is not doing something right i.e. marketing on more platforms, and more likely not optimizing your pricing strategy.  Im happy to take a look for your if you want.  Good luck!


    [email protected]813-563-0877
    Vacation Rentals of Florida53 Reviews
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