Yes they do. Also they mention how clean the place is. That's number one: super clean, shiny, no dust under the beds, flawless clean.
Saw this post and thats the first thing that came to mind. The place must be spotless. And it wouldn't hurt to check that all faucets, flushes, and knobs are operational.
Swapping out every light fixture and bulb for warm white (2700K) LEDs with dimmer switches. Total cost is usually under $150 for a full unit, takes maybe 2 hours, and the difference in listing photos alone is dramatic.
Most rentals I see have that harsh overhead lighting that makes every room look like a dentist's office. Switch to warm, layered lighting a floor lamp in the corner, under-cabinet LEDs in the kitchen, a dimmer on the bedroom fixture and suddenly the space photographs like it's staged by a professional.
Guests don't consciously notice good lighting but they absolutely feel it. My reviews started mentioning "cozy" and "relaxing" way more after I made that one change. And photographers love shooting warm-lit spaces, so your listing thumbnails pop more on the search page.
Runner-up: a simple printed card on the nightstand with the WiFi password, checkout time, and three local restaurant recommendations. Took 10 minutes to make, and it cuts "where's the WiFi password" messages in half.