Hi! Digital Marketer from Hudson, Wisconsin (near St. Paul, MN)

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Hi! Digital Marketer from Hudson, Wisconsin (near St. Paul, MN)

Alex Jennings
Greater Minneapolis, St. Paul Area · Member since 2019 · 4 posts · 1 vote

Hello,

My name is Alex Jennings and I’m excited to learn more about investment properties, passive income and house hacking. I heard about BiggerPockets from Mindy Jenson and Scott Trench’s podcast. I’m interested in the possibility of eliminating my housing expenses through house hacking (duplex, triplex, quad). 

I’m 28 and would like to start investing ASAP to maximize returns while time is on my side. So far low cost index funds have been good to me but I’m intrigued by real estate as a means of diversification and a recession fallback.

I’m also curious about how different marketing strategies are used by this group. 

Looking forward to contributing and learning!

Thank you,

Alex

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Jack Medford
Investor · Nipomo, CA · Member since 2014 · 366 posts · 401 votes
7y

Welcome to BP @Alex Jennings! House hacking is a great way to get started with investing. As far as marketing goes, I think you may have a leg up on a lot of the BP community when it comes to the digital side of marketing. Most of us are used to direct mail and feel a little intimidated by the digital side. Or maybe I'm just projecting. ;) 

My latest batch of direct mail is focused on SFH owner-occupants who have 40%+ of equity and 3+ years of ownership. This is considered the "standard" population to market to, so we'll see how it goes. I know others who focus on tax-delinquent and even probate cases.

Anyway, nice to have you here in the community. I hope you're able to find lots of helpful advice and investors to connect with. 

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  • Jack Medford
    Investor · Nipomo, CA · Member since 2014 · 366 posts · 401 votes
    7y

    Welcome to BP @Alex Jennings! House hacking is a great way to get started with investing. As far as marketing goes, I think you may have a leg up on a lot of the BP community when it comes to the digital side of marketing. Most of us are used to direct mail and feel a little intimidated by the digital side. Or maybe I'm just projecting. ;) 

    My latest batch of direct mail is focused on SFH owner-occupants who have 40%+ of equity and 3+ years of ownership. This is considered the "standard" population to market to, so we'll see how it goes. I know others who focus on tax-delinquent and even probate cases.

    Anyway, nice to have you here in the community. I hope you're able to find lots of helpful advice and investors to connect with. 

    1Reply
  • Jordan MoorheadBusiness Member
    Real Estate Agent · Austin, TX · Member since 2015 · 5k+ posts · 3k+ votes
    7y

    @Alex Jennings definitely recommend househacking. I've found all of my properties off the MLS. People looking to sell a property generally know it's the best way to do so. Digital marketing certainly can work and can help to optimize your lead generation but I wouldn't ignore the old school methods also. Lots of off market deals also require cash for speed, lack of contingencies and ease of closing.

    [email protected]512-888-9122
    The Moorhead Team5140 Reviews
    WebsiteView Page
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  • Alex Jennings
    OP
    Greater Minneapolis, St. Paul Area · Member since 2019 · 4 posts · 1 vote
    7y

    Thank you for the reply @Jack Medford! Do you have any personal experience with a house hack?

    What is the objective of your direct mail campaigns you describe above? I’m guessing lead generation for off market sellers that hopefully convert into potential flip or buy and hold properties?

    Thanks again for the warm welcome!

    0Reply
  • Alex Jennings
    OP
    Greater Minneapolis, St. Paul Area · Member since 2019 · 4 posts · 1 vote
    7y

    Thank you for your insights @Jordan Moorhead! I was coming to a similar conclusion regarding off market sales. After a few searches of Realtor.com and Zillow, I was hard pressed to find any multi-families and nothing that appears to come close to the 1% rule. 

    What would you say are some advantages of the classic marketing strategies, such as direct mail, over digital marketing?

    Thank you!

    0Reply
  • Jordan MoorheadBusiness Member
    Real Estate Agent · Austin, TX · Member since 2015 · 5k+ posts · 3k+ votes
    7y

    Sorry, I meant that I have found everything I have purchased off OF the MLS, not off market @Alex Jennings

    Sellers are getting pounded with direct mail from everyone that goes to a wholesaling seminar right now. Relationship building and showing sellers that you can close finds off market deals

    [email protected]512-888-9122
    The Moorhead Team5140 Reviews
    WebsiteView Page
    0Reply
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