Hiring a Professional Home Stager is More Complicated than You Think

Hiring a Professional Home Stager is More Complicated than You Think

Lender · Salt Lake City, UT · Member since 2012 · 714 posts · 169 votes

The micro industry of professional home staging has grown in leaps and bounds over the last decade. But how do you choose the right home staging professional? Below are some quick tips when getting started in the home staging hiring process:

1. Find out the starting price point for a staging fee in your market

2. Determine a range for a monthly rental fee for furniture

3. Are there any ‘extra’ consultation fees?

4. Is there a minimum rental term/time period required for the furniture rentals? e.g. 1 month, 2 months, 3 months?

5. Is there a delivery charge, setup charge, etc.?

Depending on your market, the answers to these questions vary widely. If you don’t already know the answers to these questions about your market, do some research, ask local realtors and other real estate investors. Because there is so much competition, particularly in the high-end home market in California, some over the top tactics have made the news. Here’s a link to an article on Mashable.com about a realtor who went to extremes to sell a house a couple years ago. This is comedy: http://mashable.com/2012/07/13/realtor-makes-sci-fi-movie/

Many realtors and real estate investors have home staging down to a science. What are some of the most creative, home-staging techniques that you’ve seen? Please share them below for the benefit of all. We could all benefit from hearing your staging successes.

Posted by Corey Curwick Dutton

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  • Investor, Entrepreneur, Educator · Springfield, MO · Member since 2009 · 21k+ posts · 12k+ votes
    12y

    Higher end furniture stores here have designers, they will fill the place up and put out some cards to advertise, but they won't have price tags on stuff (LOL, some don't have prices on them in the store, if you have to ask you can't afford it). You allow anything to be trashed, you bought it! Staging is important at higher price breaks, not such a big deal in your lower income hoods. :)

  • Brighton, East Sussex · Member since 2014 · 2 posts · 0 votes
    12y

    These are all valid points, however, there are some great companies out there that offer furniture rental and dress to sell services such as http://www.roomservicebycort.com/property-marketing/dress-sell

    I think if it helps to sell your home quicker or increases the value of your property on the market then using a home staging service can have many benefits.

  • Broker, Investor, Property Restorer · Fox Point, WI · Member since 2012 · 288 posts · 120 votes
    12y

    @Bill GulleyI don't know how low you're talking when you say "lower income" hoods, but I have to say that staging has helped me sell several houses in what I'd call "lower-middle class" homes here in the Milwaukee area. They've been priced from $85k to $120k or so. There are certainly cheaper homes in the area, but they are usually in the "real hood" or close to it for that price. About two years ago, when I first got back into the rehabbing/flipping biz after a hiatus, I had one house that wasn't staged at all, listed for $129k to start. It sat on the market, we had a very good number of showings at $129k and more showings as I gradually lowered it when it didn't sell. I finally had it down to $109k when it sold for $106k, at which price my partner and I split about $4.5k in profit-WHOOP DEE DOO!! It especially stunk because I swear the buyer got a darn good deal, for that neighborhood it was a low price and that house was redone top to bottom, it was immaculate! Since that one, I've been staging EVERYTHING, although I usually stay higher up the price range ladder for my flips, too much competition near the bottom! I can't help but think though that if I would've just staged the darn place, it would've sold quick and likely for close to $129k!!!

  • Investor, Entrepreneur, Educator · Springfield, MO · Member since 2009 · 21k+ posts · 12k+ votes
    12y

    Lots of decent 40-60K properties here for sale that are sold without staging, I've never seen a staged house in this price range and these are in decent neighborhoods. Get below 40K and they certainly won't be staged, the stuff might be gone the next day!

    We have a few Realtors and especially builders who own stage furniture they use, but the price has to justify the time and effort.

    To my knowledge in my market there is no data supporting staging a property, those that stage them just believe in it.

    Even in your example there are other factors that are alive in the market that influence price, you really can't prove that furniture and flowers caused a sale much less at a specific price. OTH, certainly can't say staging hurts a sale either. If it's common in an area and proves to work or at least not hurt, by all means, stage it. :)

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