Direct mail postcards

New to Real Estate · Member since 2023 · 10 posts · 2 votes

So I recently have been studying the marketing strategies that come with wholesaling and have found that direct mail definitely catches my eye the most. More specifically post cards because they are less costly and still effective if sent out to a good list and number of people. My boyfriend and I had the idea to just write with a pen on blank postcards because it may be more eye catching that way but we are not sure if it is a good route to take. Should we do this or would it be better if we designed a postcard online to send out? Any advice is appreciated and super helpful as I just graduated high school and am just starting out with real estate! Thanks!

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Doug Smith

Lender · Tampa, FL · Member since 2013 · 2k+ posts · 2k+ votes

Quote from @David Ramirez:

When I first started marketing directly to sellers, I did direct mail for 7 months, and I don't regret it because I learned a lot. However, it was definitely not the right marketing channel for my market. At that time, I was only marketing to the four major counties here in Tampa, FL, and the surrounding areas. I realized that my competition was reaching the target audience faster and more efficiently.

Wholesaling is not about convincing someone to sell you their house; it's about finding sellers who are in need of your service as a wholesaler. Your role is to help them sell in a nontraditional way by offering cash with no fees and closing within their preferred timeframe. To reach these sellers, you have to contact a large number of people. Therefore, I would recommend sticking with a marketing channel that allows you to reach more people and convert more efficiently.

I believed that direct mail could be a good marketing channel for rural areas, where people would appreciate a letter approach more, as they are not bombarded with SMS and calls.

Feel free to reach out with any questions!

Good luck!

I've had the opportunity to have coffee with David and his team. They do it right. I could learn a lot off of David from a marketing perspective. David, you guys are ethical in your approach and business practices and I love that about you guys. So many in the wholesale field can be sketchy, but you guys do it right. Well said.

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Caleb Brown
Real Estate Agent · Kansas City · Member since 2018 · 4k+ posts · 3k+ votes
3y
If you hand write it will take more time. Owners might like it better. Post cards are not necessarily cheap. You have to send them out a lot and it takes time to get any hits. If you mixed in cold calling or follow up you'd have better success. Starting out wholesaling I don't know if I'd do post cards unless you have the time and money to do so.
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Cc Dietz
OP
New to Real Estate · Member since 2023 · 10 posts · 2 votes
3y
Quote from @Caleb Brown:

If you hand write it will take more time. Owners might like it better. Post cards are not necessarily cheap. You have to send them out a lot and it takes time to get any hits. If you mixed in cold calling or follow up you'd have better success. Starting out wholesaling I don't know if I'd do post cards unless you have the time and money to do so.

The way that direct mail is marketed stands out to me and I would like to give it a try however I know it can be expensive as you said. I was considering doordashing along with my part time job in order to cover the expenses of mailing every 3-4 weeks until I don’t have to. Thank you so much for your advice I think I might try writing on the post cards.
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David Ramirez
Investor · Tampa, FL · Member since 2019 · 1k+ posts · 1k+ votes
3y
When I first started marketing directly to sellers, I did direct mail for 7 months, and I don't regret it because I learned a lot. However, it was definitely not the right marketing channel for my market. At that time, I was only marketing to the four major counties here in Tampa, FL, and the surrounding areas. I realized that my competition was reaching the target audience faster and more efficiently.

Wholesaling is not about convincing someone to sell you their house; it's about finding sellers who are in need of your service as a wholesaler. Your role is to help them sell in a nontraditional way by offering cash with no fees and closing within their preferred timeframe. To reach these sellers, you have to contact a large number of people. Therefore, I would recommend sticking with a marketing channel that allows you to reach more people and convert more efficiently.

I believed that direct mail could be a good marketing channel for rural areas, where people would appreciate a letter approach more, as they are not bombarded with SMS and calls.
Feel free to reach out with any questions!
Good luck!
2 Reply
Cc Dietz
OP
New to Real Estate · Member since 2023 · 10 posts · 2 votes
3y
Quote from @David Ramirez:

When I first started marketing directly to sellers, I did direct mail for 7 months, and I don't regret it because I learned a lot. However, it was definitely not the right marketing channel for my market. At that time, I was only marketing to the four major counties here in Tampa, FL, and the surrounding areas. I realized that my competition was reaching the target audience faster and more efficiently.

Wholesaling is not about convincing someone to sell you their house; it's about finding sellers who are in need of your service as a wholesaler. Your role is to help them sell in a nontraditional way by offering cash with no fees and closing within their preferred timeframe. To reach these sellers, you have to contact a large number of people. Therefore, I would recommend sticking with a marketing channel that allows you to reach more people and convert more efficiently.

I believed that direct mail could be a good marketing channel for rural areas, where people would appreciate a letter approach more, as they are not bombarded with SMS and calls.
Feel free to reach out with any questions!
Good luck!
What do you mean by marketing channel? I am targeting more vacant and non owner occupied houses that are not listed on the market, is this a good idea? If not what type of list(s) do you recommend? This is extremely insightful and helpful thank you so much I appreciate it!
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Doug Smith
Lender · Tampa, FL · Member since 2013 · 2k+ posts · 2k+ votes
3y
Quote from @David Ramirez:

When I first started marketing directly to sellers, I did direct mail for 7 months, and I don't regret it because I learned a lot. However, it was definitely not the right marketing channel for my market. At that time, I was only marketing to the four major counties here in Tampa, FL, and the surrounding areas. I realized that my competition was reaching the target audience faster and more efficiently.

Wholesaling is not about convincing someone to sell you their house; it's about finding sellers who are in need of your service as a wholesaler. Your role is to help them sell in a nontraditional way by offering cash with no fees and closing within their preferred timeframe. To reach these sellers, you have to contact a large number of people. Therefore, I would recommend sticking with a marketing channel that allows you to reach more people and convert more efficiently.

I believed that direct mail could be a good marketing channel for rural areas, where people would appreciate a letter approach more, as they are not bombarded with SMS and calls.
Feel free to reach out with any questions!
Good luck!

I've had the opportunity to have coffee with David and his team. They do it right. I could learn a lot off of David from a marketing perspective. David, you guys are ethical in your approach and business practices and I love that about you guys. So many in the wholesale field can be sketchy, but you guys do it right. Well said.
2 Reply
David Ramirez
Investor · Tampa, FL · Member since 2019 · 1k+ posts · 1k+ votes
3y
Quote from @Cc Dietz:

Quote from @David Ramirez:

When I first started marketing directly to sellers, I did direct mail for 7 months, and I don't regret it because I learned a lot. However, it was definitely not the right marketing channel for my market. At that time, I was only marketing to the four major counties here in Tampa, FL, and the surrounding areas. I realized that my competition was reaching the target audience faster and more efficiently.

Wholesaling is not about convincing someone to sell you their house; it's about finding sellers who are in need of your service as a wholesaler. Your role is to help them sell in a nontraditional way by offering cash with no fees and closing within their preferred timeframe. To reach these sellers, you have to contact a large number of people. Therefore, I would recommend sticking with a marketing channel that allows you to reach more people and convert more efficiently.

I believed that direct mail could be a good marketing channel for rural areas, where people would appreciate a letter approach more, as they are not bombarded with SMS and calls.
Feel free to reach out with any questions!
Good luck!
What do you mean by marketing channel? I am targeting more vacant and non owner occupied houses that are not listed on the market, is this a good idea? If not what type of list(s) do you recommend? This is extremely insightful and helpful thank you so much I appreciate it!
Marketing channels are the different ways to reach sellers. The most commonly used marketing channels in wholesaling are SMS, cold calling, PPC, radio, TV, and direct mail.
The channels that I'm using currently are SMS and cold calling. When I mentioned that you should stick with a marketing channel that would provide you with more contacts, I meant SMS or cold calling. With these methods, you would be able to reach a large number of sellers without necessarily spending too much per contact, as compared to direct mail.

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Jerryll Noorden
Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes
3y
Quote from @Cc Dietz:

So I recently have been studying the marketing strategies that come with wholesaling and have found that direct mail definitely catches my eye the most. More specifically post cards because they are less costly and still effective if sent out to a good list and number of people. My boyfriend and I had the idea to just write with a pen on blank postcards because it may be more eye catching that way but we are not sure if it is a good route to take. Should we do this or would it be better if we designed a postcard online to send out? Any advice is appreciated and super helpful as I just graduated high school and am just starting out with real estate! Thanks!

The mistake you are making with your conclusion is assuming there is a "good list".

There isn't.

Many people will promise you that cold calling texting and postcards/mailers is the way to do this, but I challenge you to stand on your own 2 feet and think on your own. I am not going to convince you of anything. I will just give you an opportunity to make your own decision.

What is the conversion rate of all these strategies? about 0.1% Anywhere between 1000 and 3000 mailers per 1 closed deal.

This means that your list of 1000 people, 999 were not motivated.

So here is the first thing that doesn't make sense:

How can anyone try to convince you that the foreclosure list, absentee owners list, job loss list, water shut-off list, tax lien list, and probate list are "good lists" when 999 people out of 1000 on your list are not motivated to sell?

That is a 99.9% rate of people on these lists not motivated. So the conclusion is that NONE of these lists actually target motivated sellers. NONE, none none none NONE!

Now ask me why these lists don't work. Ask me why you can't target motivated sellers with these lists.

Well, because...

Let's say today you are fine, great, nothing is wrong, but tomorrow something happens and you become motivated.

Who knows that you became motivated?

NO ONE. Only you do.

You don't suddenly appear on the motivated sellers list on probstream right?

You don't magically get a tag next to your name that says Cc NOW is motivated.. oh wait... ... wait for it.. wait for it... almost... one more second ...NOW, NOW Cc is motivated, everyone send her a mailer.

Silly right?

Cc, when was the last time you went to the library, to find information on a problem you needed solved?

Me neither.

You go to Google, right?

Will you call your mom to find out what the best apple pie recipe is?

No, you go to Google.

Everyone goes to Google when they have an issue or want more info on anything, including motivated sellers!

You CAN NOT target motivated sellers.

The only way to get in touch with motivated sellers is for you to make it extremely easy for them to find you.

Going after lists will be your doom.

If you have $30K to spend on lists, sure, due to sheer volume you are bound to get a deal with some luck, sure.

But if you come along with a humble budget, forget it.

The reason larger budgets work better is because you can send a huge volumes. See the reason you need to send a huge volume is BECAUSE those marketing channels don't work (work so poorly). You have to send thousands to fish out the exceptions. You send huge volumes to compensate for the poor performance (0.1 conversion rate).

Do you know what is utterly stupid?

The entire premise of these methods is the fact it doesn't work. People say these methods work, if you continue doing it. Never stop, keep doing it. But that IS "it doesn't work". People say it works because it doesn't work!

Really silly.

Do lead generation the only way it works.

Motivated sellers need to take the initiative to find you.

That is how it is done.

Here is an other good one that will make you laugh.

Everyone here that tells you to do DMM...

eventually went to GOOGLE, to find good companies that send out maielrs... they went to GOOGLE to do reseach on what he best method is to do mailers, pst cards etc. They all went to GOOGLE to see if a yellow card or hand written font is better...

My point?

ALL went to GOOGLE to find answers and help with the problem they were having, and after they themselves went to Google, they completely ignore the fact that they themselves went to Google to solve their problem and then they choose DMM to try to some the recipietns problem.

Isn't that quite moronic?

Here:

They used the right strategy (google) to find the wrong strategy (DMM, cold calling and texting.. lists), only to ignore that they themselves used Google (the right strategy) and use the wrong strategy.

This i snot just talk. This is what I am doing and the results are unmatched.

All these leads came in for free, and are highly motivated.

Don't let my logo on the bottom fool you. I am empowering you to do it yourself. No need to pay me or anyone else for that matter to do it right. I did it myself for free, so can you!

Think on your own!

Good luck
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Kam J.
Investor · FL · Member since 2022 · 4 posts · 0 votes
2y
Which printhouse do you guys recommend? I'm sending around 8k in postcards and my printhouse just increased their prices by 30%
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