Smarter Contact for SMS... Do ya'll enable the opt-out language?

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Smarter Contact for SMS... Do ya'll enable the opt-out language?

Agnes Shin
Member since 2025 · 1 post · 0 votes

Hey everyone, 

Decided to move from Launch Control to Smarter Contact. 

Mainly because Smarter Contact allows folks to send follow up SMS in 24 hours and can SMS in multiple markets. 
(Launch Control allows you to send follow ups after 30 days and costs a bunch to get additional market phone number)

But wanted to ask anyone who has used Smarter Contact:

- If you disabled the opt-out msg for your SMS, did any of your messages get blocked by the carrier?
In Launch Control, we're not required to put the opt-out msg (not is Smarter Contact, it's an option). But in Smarter Contact, even though it's not required (if you're in the Elite or Enterprise Plans), they're strongly suggesting it and even have a report on "carrier block rate" percentage.

So... it makes me wonder if anyone who has disabled it, were a lot of your messages get blocked by the carriers? 

- Do you disclose the company name on your msg template? 
Reason to ask is because Launch Control requires you to put at least the company's abbreviation on the SMS template. It's not a big gripe but it is a preference not to disclose it. Just... unnecessary I think. 

Even though it's already decided to move forward with Smarter Contact, it'd be great to hear others' experiences using Smarter Contact and to see if disabling the opt-out msg has been... detrimental or better. I imagine, the response rate will go down a ton if we have the opt-out msg. 

Much appreciation to anyone responding to this post! Thank you!

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  • Mason Jacobs
    Lender · USA · Member since 2021 · 37 posts · 18 votes
    1y

    @Agnes Shin I would be careful of this as i know when i was using go high level i forgot to add my opt out into the first message. What happened is i was flagged enough that my phone number was shut down. The problem then was rhat I had 5 different phone numbers and my LLC name was linked to each so then all 5 phone numbers where shut down. Sence then ive always sent the opt out language. Hopefully that helps!

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  • Cornelius Garland
    Wholesaler · Charlotte, NC · Member since 2015 · 398 posts · 678 votes
    1y

    @Agnes Shin Always use opt-out language. It's required now with the new regulations. If your opt-out percentage is too high then it may look suspicious to the carriers; ultimately, affecting your delivery rates.

    The goal is to keep you opt-out percentage low while maintaining compliance. This is how you accomplish this: You can change the opt-out language in hopes that your sellers will not respond with words that do not trigger automatic opt-outs. For instance, "STOP" will trigger an automatic opt-out. While, "NO" or "PASS" do not. I've had success using these phrases: "Respond NO to unsubscribe" or "Respond PASS to quit receiving these messages". You'll still get people who respond with "STOP" or "UNSUBSCRIBE", but you will get a large number of people who say "NO' or "PASS".

    You still want to remove these contacts manually from your database to prevent them from inadvertently being messaged again. A low opt-out percentage appears like you have a clean list of people who initially opted-in to receive your messages. This will ensure your delivery rates stay high and you do not receive 24-hour bans.

    Also, REI Reply is the superior texting platform right now. There's no red-tape, and it's not monitored as heavily as other tools. If I'm paying good money for a tool, the last thing I want is someone looking over my shoulder. We blast 500 - 5,000 messages a day from one number in multiple markets, and we never had an issue.

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