New to Wholesaling. Question on Direct Mail

[Zeshan Choudhry]

Hi everyone,  I am a new wholesaler and I am ready to start my very first Direct Mail campaign in Orlando, FL. I just had a few questions regarding how to structure the leads criteria: I am focusing on Absentee out of state owners to find motivated sellers and I have narrowed down the list to those who own SFH, min 1000 sqft, 3beds, 2 baths in Orlando. I have an option to select Loan to value % as well. Does anyone have any recommendation of a minimum % I should use? I was thinking to use minimum 50% LTV. Also I have the ability to filter on last sale date, was wondering how far back should I go on this? up to 5 years? My final question is regarding frequency of mailings. I have the option to do bi-weekly or monthly mailings with up to 5 touches. Does anyone have any suggestions? I am leaning towards monthly mailings with a 3 touch campaign for my first campaign. I know this a lot of questions, but any feedback would be greatly appreciated! Thank you!

[Ethan Summers]

@Jose Castillo I started with 1000 yellow letters. If you remain consistent you will win!!