Lead search criteria!

Houston, TX · Member since 2017 · 20 posts · 10 votes

I’m in the Houston, Tx area and have come up with a set of zip codes I would like to market to. If I use List Source, what are the search criteria’s I have to add, to get a good list for my direct marketing campaign? I’m trying to get some wholesale deals as well as buy and rehab? Any advise would be appreciated!

1 Reply

46 views

8 Replies

Jump to latestLatest

Sort by

Cody L.
Rental Property Investor · San Diego, CA · Member since 2013 · 3k+ posts · 4k+ votes
7y
Hate to crap on your plan but dude, anyone you're going to market to has seen 10000000000 letters. I get so many that my team doesn't even save them for me anymore. They used to hand me a big stack when I came in. Now they just toss them. The only people that are successful in marketing to me are those that call or email me SPECIFICALLY about a deal (not a generic "we want to buy your property"). Meaning "Hey Cody, I'd like to buy your property on 123 Main St. I'm an active buyer with stuff near by. I'd love to see some light financials, or even just a rent roll. But based on my assumptions of income/expense I'd be willing to pay you $x. I can close in 30 days. I'll put up $y EM, of which $z is hard day 1".

That gets my attention. Anything else gets the delete button.
TL;DR: Go for LESS contacts, but make those contacts personalized and specific. Don't say "I'll buy your property. Call me" (they get 10000 of those). But say "I'll buy your property for this much, and pay cash, close in x days"
0 Reply
Account Closed
Specialist · FL · Member since 2018 · 75 posts · 45 votes
7y
You can do what @Cody L. has suggested and also stop marketing to the same people that everyone else has marketed to. Everyone is using Listsource and are getting the same Absentee owner list in the same zip code. Do something different like stack your buyers list properties with your targeted zip code list. This will save you time and money and you will only target people who are not season investors.
0 Reply
May Emery
Specialist · Member since 2019 · 494 posts · 220 votes
7y
@Edwin Campos I agree somewhat with @Account Closed, but suggest that you work with a list broker to come up with some of the new motivated seller lists.

@Cody L. is right - personalize your mail. What about you makes it easier to sell their property than going the traditional route.

You should consider mailing to people who aren’t on every other investor’s radar. Absentee Owners have been popular for a long time, and are apparently still somewhat effective (people are still mailing to them) but they are getting multiple offers to buy their home. It's hard to stand out.

There are some owner-occupied segments with people who share motivating factors for selling their home.

Seniors with Long-time Ownership: often ready to downsize or transition to assistance.

Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.

Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance. They won’t be expecting the same money as their neighbors with the shiny new kitchen and fresh paint.

0 Reply
Ehsan Rishat
Specialist · Carlsbad, CA · Member since 2018 · 1k+ posts · 638 votes
7y
Hey @Edwin Campos, here's the list criteria I use when pulling out a list from Listsource.
0 Reply
Edwin Campos
OP
Houston, TX · Member since 2017 · 20 posts · 10 votes
7y
Thank you @Ehsan Rishat, that was what I was trying to find out!
0 Reply
Edwin Campos
OP
Houston, TX · Member since 2017 · 20 posts · 10 votes
7y
@Cody L. that is great information I will definitely be using your suggestions!
0 Reply
Edwin Campos
OP
Houston, TX · Member since 2017 · 20 posts · 10 votes
7y
@Account Closed what do you mean by “stack your buyers list properties”?
0 Reply
Edwin Campos
OP
Houston, TX · Member since 2017 · 20 posts · 10 votes
7y
@May Emery I will definitely use the advice you and Codyl have given me, I greatly appreciate your input!
0 Reply

Join the conversationCreate a free account to reply, vote on answers and follow this thread.