Facebook Ads Lead Form not allowing to ask for address.

Facebook Ads Lead Form not allowing to ask for address.

Member since 2021 · 4 posts · 0 votes

Hello Everyone. I am fairly new to wholesaling and started running ads on Facebook in early December 2020. Today I tired making modifications to a currently running ad and got an this error preventing me from relaunching the ad.

 "Form Violates Ad Policy: The form in this ad violates Advertising Policies that prohibit discrimination in credit, employment or housing opportunities. For example, you can't ask for street address, city, ZIP or post code, date of birth, gender, marital status, relationship status or military status. (#2446546)"

It appear as though my lead form can't ask for address or any other useful information about the customer's property. The odd thing is that I am running another ad with the same form without issue. I tried making a duplicate of the ad that is running fine but I am running into the same error. I don't have a website up yet so I can't gather that info on my site at the moment. Any advise on how to get my ads running again?

TLDR, New Facebook ads error on existing ad is preventing me from asking about the customers address and phone number. Need help to get ads back up.

Appreciate any feedback or advice. Thanks

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Stephen KeigheryBusiness Member
Rental Property Investor · New Orleans, LA · Member since 2018 · 716 posts · 555 votes
5y

@Jesus Valdez why not link to a website instead of using a form.

Home Buyer Louisiana4.853 Reviews
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  • Investor · Richmond, VA · Member since 2020 · 108 posts · 135 votes
    5y

    @Jesus Valdez

    Facebook has taken a beating with all the misinformation that has permeated the platform in recent years. In response they have revamped their algorithm which flag more posts, pages and otherwise. Since your posts/ads are related to a special category, “housing” nearly all filters and modifications that might be considered discriminatory based on one of the covered areas will be rejected.

    I'd recommend requesting a free consultation with an ad specialist and explain your ad objectives and develop a package with them that meets the standards. Also, get an external site as soon as you can and drive your FB traffic there. Also, don't plan on FB as your primary source of ad and lead generation. In my opinion Google Ads will yield better benefits (ROI) in the long run, but FB can be an important component of your social media presence and overall SEO strategy.

  • Stephen KeigheryBusiness Member
    Rental Property Investor · New Orleans, LA · Member since 2018 · 716 posts · 555 votes
    5y

    @Jesus Valdez why not link to a website instead of using a form.

    Home Buyer Louisiana4.853 Reviews
  • Member since 2021 · 4 posts · 0 votes
    5y

    @Maurice Smith Yeah Facebook has been finicky since we started using it. Although I use other marketing channels it is currently my main form of lead generation. I am not too familiar with Google ads but I'd love to learn more about it. Do you have any go to resources for a beginner? 

    @Stephen Keighery I am still having my website build so it isn't ready to have traffic sent to it. Though it is my next big priority. I ended up editing my working lead form by deleting the auto fill questions for address, city, zip and added a new short question asking for that same info. It appears to have worked. 

    My ads are up and running again. Thank you both for reaching out. 

  • San Antonio, TX · Member since 2021 · 1 post · 0 votes
    5y

    I run Facebook seller lead advertising campaigns for real estate clients and I just got same thing. First time I have ever seen my ad get denied because of my form asking for a street address. Must be a brand new policy. Very, very annoying.

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