Are STRs Becoming More Like Hospitality Businesses Than Rentals

Are STRs Becoming More Like Hospitality Businesses Than Rentals

Saint Paul, MN · Member since 2015 · 50 posts · 33 votes

I came across an article this morning about Cape Town considering rules that would treat some short-term rentals more like commercial hospitality properties than residential homes.

What caught my attention is that this doesn’t feel all that different from the direction parts of the U.S. already seem to be heading.

A few years ago, most of the STR conversation was about whether cities would ban them outright. Now it feels like many markets are moving toward something more nuanced: licensing requirements, registration systems, occupancy rules, hotel taxes, safety requirements, insurance requirements, local contacts, inspections, and in some cases different classifications entirely.

New York City is probably the most extreme recent example, but even places like Dallas, Nashville, New Orleans, Orlando, Scottsdale, and parts of Florida have all seen growing operational and regulatory layers added over time.

I can understand part of the logic. A heavily booked STR with constant guest turnover probably does operate differently than a traditional long-term rental or owner-occupied property.

At the same time, every additional layer changes the economics and complexity a little more. It feels like STR investing is becoming more operationally intensive every year, especially in larger destination markets.

It makes me wonder whether over time we'll see a bigger separation between casual hosts and professionally operated STR businesses.

Are people seeing this shift in their own markets too?

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Mike GrudzienPro Member
Lender · Eugene, OR · Member since 2019 · 2k+ posts · 1k+ votes
3mo

It's already here and has been here. There are many STR operators that started small and grew a portfolio. There are also investor groups running large portfolios and regular hotels are in the STR game using the same platforms.

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  • Mike GrudzienPro Member
    Lender · Eugene, OR · Member since 2019 · 2k+ posts · 1k+ votes
    3mo

    It's already here and has been here. There are many STR operators that started small and grew a portfolio. There are also investor groups running large portfolios and regular hotels are in the STR game using the same platforms.

  • John UnderwoodPro Member
    Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
    3mo

    STR'S run correctly should always be treated like part of the hospitality industry.

  • Theresa HarrisPro Member
    Member since 2019 · 15k+ posts · 11k+ votes
    3mo

    John is correct-they are basically alternatives for hotels.

  • Atlanta · Member since 2022 · 710 posts · 640 votes
    3mo
    Quote from @Michael Koeplin:

    I came across an article this morning about Cape Town considering rules that would treat some short-term rentals more like commercial hospitality properties than residential homes.

    What caught my attention is that this doesn’t feel all that different from the direction parts of the U.S. already seem to be heading.

    A few years ago, most of the STR conversation was about whether cities would ban them outright. Now it feels like many markets are moving toward something more nuanced: licensing requirements, registration systems, occupancy rules, hotel taxes, safety requirements, insurance requirements, local contacts, inspections, and in some cases different classifications entirely.

    New York City is probably the most extreme recent example, but even places like Dallas, Nashville, New Orleans, Orlando, Scottsdale, and parts of Florida have all seen growing operational and regulatory layers added over time.

    I can understand part of the logic. A heavily booked STR with constant guest turnover probably does operate differently than a traditional long-term rental or owner-occupied property.

    At the same time, every additional layer changes the economics and complexity a little more. It feels like STR investing is becoming more operationally intensive every year, especially in larger destination markets.

    It makes me wonder whether over time we'll see a bigger separation between casual hosts and professionally operated STR businesses.

    Are people seeing this shift in their own markets too?

    I would say that has long been the case. Even in little Panama city beach, we have had inspections, registration for business licenses, occupancy rules, safety, requirements, the whole gamut. It hasnt been just putting a shingle out and simple renting for a long time. and anyone who thinks it isnt a hospitality business, they wont be successful.
  • Collin HaysBusiness Member
    Property Manager · Gatlinburg, TN · Member since 2020 · 3k+ posts · 4k+ votes
    3mo

    STRs are small hotels.

  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    3mo

    Yup, without decent interpersonal skills, you will fail. Hospitality is the key.

  • Rental Property Investor · Stewartsville, NJ · Member since 2016 · 418 posts · 280 votes
    3mo

    When we interact with our guests, we treat them like they are old friends staying at our house because they happen to be in the area.  That's the vibe we try and create.

    Mike

  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
    3mo

    Back when I started in 2016 I would say it was truly something in between a traditional landlord and running a hotel, but in 2026 I would say it is much more like running a hotel.  It is much more hands on and every process, well has a process and likely a software component.  This will not change, if anything it will continue evolving even more toward hospitalty.

  • Jake BakerBusiness Member
    Flipper/Rehabber · San Diego, CA · Member since 2020 · 1k+ posts · 695 votes
    3mo

    @Michael Koeplin

    I would absolutely agree with this. Airbnb is pushing this as well , just by looking at their home page. They are pushing unique stays, and now they have experiences and services. 

    Airbnb also shows hotels in their searches now, which I'd be curious to know what people think of that. They say that having hotels in the search actually brings users back to Airbnb when they book a second time.

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  • Milton, FL · Member since 2026 · 27 posts · 11 votes
    3mo

    It has to be that way. In markets where inflation and extreme seasonality are driving tourism, if you are looking at volume and calling it "growth" you're going to feel serious pressure. You have to treat every unit as a business with an income statement and cash-flow statement. Real estate is filled with "I can pay the mortgage plus a little extra, so I'm making money". Ten years later a lot of those people file bankruptcy. It's easy to leak money and not be aware of it.

  • Member since 2026 · 47 posts · 21 votes
    3mo

    I'd say it comes down to how you treat it. If you're a hobby host, you're just providing a safe, clean space for guests to sleep. But if you want to stay on top, keep cash flowing, and scale your doors, then you're running a hospitality business. You provide top amenities, focus on guest comfort, and sell an experience, not just a space to stay.

  • Contractor · Nashville, TN · Member since 2014 · 1k+ posts · 1k+ votes
    2mo

    STRs have been more hospitality than rental since... the beginning? The "rent" you receive is more to do with providing a good experience than it is about providing a house.

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