I signed up for Coaching

Shiloh Lundahl · 2026-08-08T20:14:49-07:00

On BiggerPockets, we talk a lot about coaching and there's a debate on whether coaching is good or bad or whether it's worth the money or not. If you want to know more about that, then search up all of the other posts about it. I signed up for coaching recently. But it's not the coaching that you are probably thinking of. I signed up for AI coaching and SEO coaching. Personally, I have found a lot of value in coaching. So right now, I am doing some Group coaching on AI and SEO. And to be honest, I don't like Group coaching. I really like one-on-one coaching. But I don't know anybody that teaches SEO one-on-one or AI one-on-one. And the reason that I'm doing this rather than just hiring somebody to do it for me because I have seven different websites and I don't wanna pay them thousands of dollars for each website so that they will all come up higher in the search engines. I figured if I learned the skills myself and then I can use the same skills on each of my websites. I also have a friend that I meet with about every two weeks and he's a bit ahead of me when it comes to understanding AI and SEO. So after I finish with my group coaching meeting, he and I will meet and talk about SEO and AI for a couple of hours and we will start trying to build things and create things and systematize things using AI and we're using AI in order to help us with SEO. He is a land flipper, so we're close enough in real estate to be helpful to one another. Starting coaching again makes me remember what I felt like when I first started in Real Estate. I was excited, I knew there was a lot to learn, but I knew if I didn't get involved then I would never really fully learn. Additionally, I saw the benefits of how my Real Estate coaching helped to speed up my learning curve and so I'm hoping that my AI and SEO coaching will do the same. Is there anyone else out there in Real Estate that is getting AI coaching or SEO coaching? Tell us about it.

Dan H.Pro Member

Investor · Poway, CA · Member since 2015 · 7k+ posts · 8k+ votes

2mo

I share your view that good coaching can be a benefit. Unfortunately, there seem to be many under qualified coaching.

I have considered seo coaching but never took the leap. There used to be a person on these forums that taught SEO, but I have not seen a post from him in a long time. He also presented at a long ago BPCon. I think his name was Jeryl or something close to that,

Who is the coach? Let us know what you think of the coaching in a few weeks.

Best wishes

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Chris SeveneyBusiness Member

Moderator

Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes

2mo

as mentioned coaching is not a bad thing. the question is who is doing the coaching and how much are you paying for that coaching. for example would you pay $15000 to learn from somebody who doesn't actually teach you how to do something but just focuses everything and the enter course is based on marketing and thinks marketing is the solution to everything?

then when do a background check on the person and find out they essentially stole $2 million from investors because of bad deals in exactly the field that they're doing the coaching in. now i'm all for "hey you have a bad deal and deals go sideways" but if you cannot show you've ever made money in something and lost millions while then trying to coach, that is a different perspective.

that seems to be the main focus that people look at:

Another way to look at it a somebody goes for a run in their neighborhood for three days in a row and then spins out a course on how to be a professional runner or someone makes spaghetti during the week and are now an Italian chef.. that's the lunacy the space has entered

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Stuart UdisPro Member

Attorney · Philadelphia · Member since 2018 · 2k+ posts · 3k+ votes

2mo

There are a few things I would look for. First, is the concept narrow enough that the student can actually apply what is being taught? Second, is the subject genuinely within the teacher’s domain of expertise?

When I see people selling courses on subjects like entitlements and land development, I’m immediately skeptical. These processes vary immensely from one municipality to another. What works in one jurisdiction may be completely irrelevant in another, making it very difficult to teach the subject effectively as a broad application.

Another major red flag is someone who is constantly changing what they teach. These people tend to attract those who are so desperate for success that they fail to do even basic research beyond what is presented on the surface. I find that particularly crazy today because the digital footprint of someone's past offerings is so easily accessible.

For example, I’ve seen someone go from selling courses on Airbnb arbitrage to suddenly being all over the internet pushing content and education on bonus depreciation and tax benefits. I’ve seen someone else build a community around multifamily investing, claim to own 500 apartment units, pivot to mobile home parks, then credit card education, and now teach people how to make their kids millionaires and retire early. The entire progression occurred within 24 months. Craziest part is you merely have to scroll back a few months to see the change in offerings. Tells you quite a bit about how little they think of the intelligence of the people they’re targeting.

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Jay HinrichsBusiness Member
Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
2mo
Quote from @Stuart Udis:

There are a few things I would look for. First, is the concept narrow enough that the student can actually apply what is being taught? Second, is the subject genuinely within the teacher’s domain of expertise?

When I see people selling courses on subjects like entitlements and land development, I’m immediately skeptical. These processes vary immensely from one municipality to another. What works in one jurisdiction may be completely irrelevant in another, making it very difficult to teach the subject effectively as a broad application.

Another major red flag is someone who is constantly changing what they teach. These people tend to attract those who are so desperate for success that they fail to do even basic research beyond what is presented on the surface. I find that particularly crazy today because the digital footprint of someone's past offerings is so easily accessible.

For example, I’ve seen someone go from selling courses on Airbnb arbitrage to suddenly being all over the internet pushing content and education on bonus depreciation and tax benefits. I’ve seen someone else build a community around multifamily investing, claim to own 500 apartment units, pivot to mobile home parks, then credit card education, and now teach people how to make their kids millionaires and retire early. The entire progression occurred within 24 months. Craziest part is you merely have to scroll back a few months to see the change in offerings. Tells you quite a bit about how little they think of the intelligence of the people they’re targeting.

Agreed 100% on the entitlement coaching.. U can teach concept but execution is Market / State/county/ city specific no one can teach it all full stop.

However if you can teach a concept and not lie to people about what your doing there could be some value in that type of course.

on AI and SEO I think that really depends on what business your in and what your needs are.. I am just now learning about AI and to me its now my google search. SEO never did cotton to that and Jeryl who was mentioned he was teaching courses and then yes he dropped off of BP it appears so he either made a ton of dough and does not need BP anymore or was not worth his effort.
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