Rental Property Investor · Houston, TX · Member since 2024 · 517 posts · 554 votes
Posting this for the BiggerPockets Investor Brief, and the best replies might run in Thursday's edition.
On last week's BiggerPockets Podcast (episode 1347), Amelia McGee said her plan for raising the rent on one of her rentals is to "take them all of my expenses and say, look, I have to raise your rent." Henry Washington said he's shown tenants his numbers before: "I've literally never had a tenant be upset about it, not once."
Some landlords would rather eat a month of vacancy than open their books to a tenant.
Which camp are you in: show the numbers, or keep your books to yourself? And if you've tried it, how did the tenant take it?
I can't believe anyone would answer yes to this. First, it's none of their business. Second, if your tenant can do basic math, by default, you are also telling them how much cashflow (profit) you are making on them. Why in the world would you do that?
Just have in your original lease agreement a potential minimum rent increase of 5% (you fill in your number here) per month upon their annual renewal. Notice the two most important words here are "potential" and "minimum". This sets them up for that increase before the fact.
The only reason I'd share information like that is if you're renting to family. My brother's family rented for 5 years and raised his first child in our property so I felt obligated to share. We kept rent low which really helped my brother establish his career. It slowly killed our CF but no regrets.
Also, I wouldn't recommend renting to family. It's tricky and hurts relationships if managed wrong.
@Garrett Brown I wouldn't open the books, but I don't think it has to be all or nothing either. We try to treat tenants like people, so we let them know ahead of time when an increase is coming and roughly why. Taxes and insurance going up is something pretty much everyone understands right now. It's still a contract and the numbers are ours. Being nice and running it like a business aren't opposites.
Matthew's point that taxes and insurance going up is something everyone understands is the useful one. If you do share anything, I'd share that one line, not the books. Your actual P&L has things a tenant shouldn't be weighing, like depreciation, loan interest and owner draws, and none of those have anything to do with what the unit should rent for.
A cleaner way is to pull just the cost lines that moved. Say taxes went from $3,600 to $4,300 and insurance from $1,500 to $2,100 on a single unit. That's $1,300 more a year, or about $108 a month. If you can say that increase is mostly pass-through costs, a $75 to $100 bump feels explainable without opening anything else.
It also helps to have those lines clean in your own records. If your taxes and insurance are mixed in with repairs and owner payments, you can't pull that number in five minutes, and you'll end up either guessing or showing way more than you wanted to. Joe's lease clause idea fits well with this.
@Simon W. that's a cleaner way to say what I was getting at. Pull the one or two lines that actually moved and leave the rest alone. Your point about having those numbers easy to find is a good one too. If it takes an hour to dig them up, you probably won't bother, and then the conversation turns into a guess.
You should never tell a tenant your buildings financials lol that is none of their business. It is OK to tell them though that their renewal increase still puts them below the market price, you can tell them the price of another unit in a building recently leased or quote Zumper rent averages. This helps them know even with an increase they are getting a good deal and that you appreciate them being good long term tenants. I always increase rents annually but still keep renewals slightly below market rate.
@Garrett Brown — I wouldn't — and I'm on Henry Washington side on outcome, but not on method.
Henry said "I've literally never had a tenant be upset about it, not once" — I believe him — because tenants respect transparency — but showing ALL expenses trains tenant to think rent = your costs + small profit — and next year when insurance drops $200 or you refinance lower — they expect rent to drop — rent isn't cost-plus — rent is market.
What I do instead — Boynton Beach / Delray 33446 — small landlord mindset + lender:
Don't show books — show drivers — not dollars.
I don't show: mortgage, fees, cash flow, equity — tenant doesn't need to see that.
I do show:
Market: "Same floorplan at 7777 Monarch leased Dec 2024 $2,800 — you are at $2,400 since 2022 — new market $2,750-2,900"
3 drivers — no receipts: "Taxes +18%, HOA $120 to $195, insurance escrow now required paid in full at closing or prior"
Choice: "Option A $2,750 12-month — Option B $2,600 15-month early renewal"
I tested full numbers once — tenant pulled my PAPA Tax $0 paid green — said "why increase?" — I lost leverage because I opened books.
For brief: Keep books to yourself — show market + 3 cost drivers as context — not justification. Justification is lease + market — not expenses.
How did tenants take it? Zero vacancy last 2 turns — because choice + early notice — not because they saw my spreadsheet.
@Garrett Brown I've told this story before. I inherited a tenant from the previous owner, and I think he inherited this tenant from the owner before him. And the Seller was a don't wanter, and never raised rent. It was a two unit where the owner occupied one unit and rented one unit. (kind of a house hack). He had no other tenants and no other rental properties, but was dying to get rid of this property and move to a single family owner occupied home in the country. So much so that he sold me the property for the exact price he had paid. The sole tenant was under lease and I was not able to raise the tenant's rent until their lease expired. I notified the tenant 4 months before expiration that the rent would be raised $200 per month from the current $500 per month for a 3 bedroom unit. She protested mightly, and I suggested that she had plenty time to find a cheaper/better place to live. She said that the $200 rent increase was unconscienable and I said even with that increase the rent was still below market rent. After looking for 4 months, the tenant could find no cheaper or better property for the money and signed the new 1 year lease, They also signed 2 subsequent lease renewals at higher rents!
@Garrett Brown I'm in the show-some-numbers camp, with a small twist: I'd share the story behind the increase rather than hand over the whole ledger. Most tenants aren't upset by a rent increase itself. They're upset by surprise and by not understanding why it's happening. A short, calm explanation covering rising taxes, insurance and repair costs, along with what the new rent compares to in the neighborhood, tends to turn a demand into a conversation. It also helps to give plenty of notice, put it in writing and follow your lease and local rules. Opening every line of your books isn't necessary, and it can invite debates about costs that have nothing to do with the rent. But hiding behind silence can cost you a good tenant, and a month of vacancy is rarely cheaper than a ten-minute explanation. Amelia's and Henry's approach clearly works for them, and I'd say it works best when you've built a good relationship before the increase. Just keep in mind this is my general take and not legal advice, so check your local notice requirements before sending anything.
I don’t do this. Because quite simply the old adage: “don’t answer questions that aren’t asked if you”. It usually invites more questions and then I have to explain the whole business and the nature of capital markets, etc.
Tenants aren’t stupid. Your send them the renewal offer and then they look at what’s out there and if their rental is the same price or lower than what’s on the market.
The data is there at their fingertips.
How I justify rent increases on inherited tenants is building their trust first preemptively making common area improvements and better management and maintenance.
I think its a control thing. Whether sellers, buyers, tenants etc... you are opening yourself up to debate and criticism. My residents don't spend hours a week finding ways to cut costs and they aren't thinking about liability and long term sustainability. Could you show them.. yes. Is it wrong .. no. Do I need to justify rent increase? I dont think so. You could probably start discussing the reasoning behind inflation and insurance rate increases too. Good thought provoking posts! thank you
Any "LL" that feels the need to share their books, or any specific costs to an existing tenant is just weak, and should get out of the business. Does the grocer show you his costs? The Big Box stores? The local car dealership? No, No, and No. When their costs go up, they jack the prices as needed. And they almost never lower them later. And they certainly do not have a whole conversation about their decisions. Take it or Leave it, there are no negotiations (well, ok, maybe at the dealership, but they have a special racket).
(Most) Tenants are not dumb. They can go online and see what choices are available. They talk with friends and family about the costs they see. Maybe not to the level of detail that you use to establish a fair market rate, but they know what's out there. They do not care if your insurance costs are up, or taxes, that's a big part of the reason they rent in the first place, so they do NOT have to worry about them. For whatever reason their resources are limited, whether by choice or circumstance. That is not, and should not, be your problem. There are charities and resources available. Perhaps create a list of resources they can contact for assistance.
Feeling a need to justify your actions, whether that is rent increase, paint color choice, pet policy, or anything else is a failure. Your relationship with any tenant is contractual, based on the written agreement, local and other laws. Not "feelings". There are so many posts on these forums about "having a conversation" over some clear, common issue that is already addressed in the documents...and so much time spent, and lost, worrying about it. Fair housing demands that you are fair and consistent in all aspects of housing that relate to tenants. Exceptions can get you into serious trouble.
If you have properly prepared the unit; properly evaluated the current local market rents of actual comparables; properly marketed; properly and thoroughly screened all of the parties involved; you simply need to offer a quality product to acquire quality, long term tenants that recognize the value provided. There are far more Good tenants out there, than Bad. Don't waste your time on the Bad or marginal, regardless of the pricing tier/property class.
Somewhere in the middle for me. I'm raising rent on one of my townhomes soon because the HOA is going up, and I'm planning to just show my tenant the HOA letter. I'm not going to walk them through my whole mortgage and expenses. That's not really their business, and once they see what you're making, it can turn into a negotiation.
Showing them the one thing that actually went up feels fair, though. And a month of vacancy costs me way more than the increase does, so I'd rather keep a good tenant and be upfront with them.