Slow season pricing: why I check the booking window before I cut a single rate

Slow season pricing: why I check the booking window before I cut a single rate

John RacinePro Member
Rental Property Investor · Casselberry, FL · Member since 2008 · 167 posts · 89 votes

November is the time I look at slow season and make calls on how to manage it.

What I see a lot: The first two weeks of December look empty, so the host cuts the nightly rate 25% across the board. Sometimes that works. A lot of the time it just gives away money on nights that would have booked anyway.

Here's how I handle the slow season across my own units and the ones I co-host. I use PriceLabs, but the thinking works with any pricing tool.

1. Know your market's booking window before you touch the rate.
Before I discount anything, I check the market's booking window in PriceLabs' Market Dashboards. If guests in that market usually book 3-7 days out, an empty calendar three weeks from now is normal. It isn't a problem yet. In a market like that I won't discount more than about 7 days out. Further out than that, I hold rate and watch how the market is pacing before I make a big change.

2. Let the tool drive, and only override with a purpose.
I let PriceLabs set rate and discounts. The only time I use Airbnb's custom discounts is for a specific goal. Example: a big discount on a 4-5 night stay that includes a slow Tuesday, so that Tuesday earns something instead of nothing. When hosts stack manual discounts on top of their pricing tool, they often lose track of what the guest is actually paying.

3. Try the non-refundable rate before a straight discount.
I offer Airbnb's non-refundable option (about 10% off) on my own and co-hosted listings. It has given me a small bump in revenue. And the booking it brings in is locked in, which a flat price cut doesn't give you.

4. Know which fees aren't levers.
My cleaning fees are pass-through. They're set by what the cleaner charges. So when a tool suggests "lower your cleaning fee to look cheaper," that doesn't apply to me. Before you "discount" a fee, check whether it's actually covering a fixed cost.

5. Slow season is where longer stays earn their keep.
Most of my units run as a mid-term/short-term hybrid. The calendar is set for 30-60 day minimums, and short stays only fill the gaps. In slower months, that 30+ day demand is what keeps the calendar steady. I've even had a snowbird book a smaller unit in a North Florida market through Airbnb. If your STR has the same dead stretch every year, test whether one monthly stay nets more than chasing 2-night bookings.

What's your rule for when you actually cut rate in the slow season: days out, occupancy, or gut feel? And is anyone using longer stays to cover their slow months?

2Reply
257 views

7 Replies

Jump to latestLatest
  • Technology · Vancouver, BC · Member since 2026 · 157 posts · 31 votes
    1d

    Hey @John Racine,

    Your point about the non-refundable rate is a smart one. It brings in a booking that actually stays booked, which a straight price cut doesn't do, and I also like that you check the booking window before deciding an empty calendar is a problem.

    To your second question, I can share the guest side. My wife and I have spent the past four years living mostly in short-term and monthly rentals, so in the slower months we're exactly the kind of booking you're describing. The listings we choose for a month or two usually make three things easy to see: a clear monthly price, a real place to work with the Wi-Fi speed listed, and laundry right in the unit.

    The other thing that wins a longer stay is how quickly the host answers when we ask, "Can we stay another two weeks?" When that reply comes back the same day with a price, we almost always extend, and that's a slow stretch the host never had to discount.

    Onward,
    Lee

    • John RacinePro Member
      OP
      Rental Property Investor · Casselberry, FL · Member since 2008 · 167 posts · 89 votes
      23h

      I love that @Lee Futcher

      Great point on the workspace and internet speed. Something so small but makes a major impact for people like you and your wife.

      Thanks!

    • Technology · Vancouver, BC · Member since 2026 · 157 posts · 31 votes
      7h

      Morning @John Racine,

      Thank you, John. It really is the small things that decide it for us. When we're choosing where to spend a month or two, a listing that shows a proper desk and the actual Wi-Fi speed tells us the host has really thought about what it's like to live and work there for a few weeks.

      I'm curious, with most of your units set to 30 to 60 day minimums, do your monthly guests tend to find you on Airbnb, or have you had more luck with other channels?

      Enjoy your Sunday,
      Lee

    • John RacinePro Member
      OP
      Rental Property Investor · Casselberry, FL · Member since 2008 · 167 posts · 89 votes
      6h

      Morning @Lee Futcher

  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 4k+ posts · 3k+ votes
    22h

    I see you are in FL but I find it interesting you said November is when you start looking at slow season - are you not slow in FL end of Aug, Sept and Oct?

    • John RacinePro Member
      OP
      Rental Property Investor · Casselberry, FL · Member since 2008 · 167 posts · 89 votes
      19h

      @Andrew Steffens Good catch. Late summer into October is slow here too, and you're right that November is late if that's the stretch you're planning for. Slow season should be worked months ahead, not days ahead. That's something I picked up working in hotels, where they plan multiple years out. That's a bit overkill for an STR or MTR, but the foresight carries over. The days-out stuff is just the last step.

      That's how I'd square it with the booking-window point in my post. The plan gets set months out: minimum stays, which stretches I want filled with 30+ day guests, and where my floors sit in PriceLabs. Those monthly guests book well ahead, so if the slow months aren't set up for them early, there's nothing left but discounting. Actual rate cuts only happen inside the market's booking window, once I can see how things are pacing.

      On the Tampa side, how far ahead do you start setting up for that late-summer dip?

  • Property Manager · Melbourne, FL · Member since 2019 · 561 posts · 189 votes
    1h

    Before changing rates, I'd also shop the listing for the exact stay you're trying to fill. Can a guest actually book those dates with the current minimum stay, arrival restrictions and adjacent reservations? I use PriceLabs in the STR management side, but still want that guest-side check when an empty stretch looks odd. For an owner update, I'd show the dates at risk, what changed and when we'll review it again. That makes the pricing decision easier to follow than a calendar full of unexplained overrides.

Join the conversationCreate a free account to reply, vote on answers and follow this thread.