Inflation is not good but not terrible either, and many of the young professionals who were in school during the pandemic have graduated and are looking for homes in markets with strong inbound migration trends. 

But when you step back and analyze the system, Charlotte’s demand actually breaks into several different markets: • high-income in-migration• corporate relocation• medical and university demand• event and sports demand• suburban commuter growth Those forces create different opportunities depending on how you position the investment.

.• Expect stronger negotiation during lease-up.Vacancy in this market will erase a year of incremental rent growth very quickly.Long term, Charlotte fundamentals still look strong — population growth, corporate migration, infrastructure expansion.Short term?

My suggestion would be to try the demo environment or a short trial first and mirror one property’s books there ad most can tell pretty quickly whether the workflow fits their reporting and reconciliation style before fully migrating.

One was to migrate over to a 3rd party management company for the portfolio.

I look at it as risk migration.

Suffice it to say that while the Guesty team was able to migrate in my past reservations/contacts/listings, the new pricing model is anything but transparent and the migration on-boarding (which they didn't let you DIY or trial) went from my sweetheart deal of $179/year (I know, I was grandfathered) to $39/listing/month, with the only existing customer discount being an annual price lock in exchange for a modest ~30%(?)

You can still find properties in ranges where the 1% rule is possible depending on how you buy, and there’s a ton of appreciation upside because of all the development and job migration happening.

OwnerRez requires more manual setup during migration but offers great long-term control if you're prioritizing accounting and customization.

We're off to an unusually strong start on the Oregon Coast this year, as Oregon topped inbound migration in 2025.