Obvious next step.Outcome: Higher opt-in rates and fewer drop-offs.Step 4: Connect the follow-up – Deliver the magnet by email and kick off a short nurture.Outcome: Fast replies, booked calls, and warmer conversations.Step 5: Promote it everywhere – Pin it to your profiles, run a small ad, add a QR code to mailers, and link it from blog posts.Outcome: Consistent daily signups instead of random spikes.Sample Templates or ScenariosCampaign outline: “Thinking of Selling in [ZIP]”Audience: Owners in 66208 who plan to list in 3–6 monthsLead magnet: 7-page “Pricing and Prep Playbook for 66208”Landing page: Headline, 3 bullets, short form, privacy notePromotion: Two feed posts, one email to SOI, $10/day zip-code ad, QR on postcardFollow-up: 5-email series with tips, then invite to a short pricing consultEmail sequence (5 messages, plain text)Delivery: Link to the guide and one tip they can use todayStory: A quick win from a recent sale in their areaEducation: Common pricing mistake and how to avoid itSoft proof: Short review from a local clientNext step: Offer a quick call or home value reviewChecklist: “Weekend Prep for Show-Ready Photos”Clear counters and floorsLight bulbs matched and workingFresh towels and neutral linensCurb touch-ups and swept walkwaysScent neutral, windows cleanedInvestor scenario: “2-Unit Analyzer”Magnet: Google Sheet that calculates taxes, insurance, rent, vacancy, and cash-on-cashNurture: Three short emails on screening, maintenance, and lending contactsClose: Invitation to get on a weekly deals listMistakes to AvoidToo generic – “Ultimate home guide” sounds nice and converts poorlyToo hard to consume – Keep it short, skimmable, and useful on a phoneNo follow-up – If delivery is the end, the lead goes coldWeak headline – Lead with the outcome and the audienceAsking for too much – Start with name and email; add phone laterSet and forget – Update quarterly so advice and stats stay currentThe Bottom LineLead magnets work because they flip the script.

It takes a little effort to log in to their account but all major platforms have made this easy by either providing QR codes (on the tv screen) or codes to sync to the apps on your phones.

Please check your inbox for the said code.

., exterior/landscaping while interior demo proceeds).Use a Gantt chart (even a simple spreadsheet) to track trade start/finish, dependencies, and buffers.Daily control15-minute stand-up with GC or project lead each morning (photos + punch list).Two inspections/week: one quality, one progress vs. schedule.Keep critical spares on hand (breakers, valves, GFCIs, common trim, extra boxes of flooring).Tech + templatesSimple tools (Google Drive + shared photo folders, or apps like Buildertrend/Jobber) for scope sheets, punch lists, and photo proof.Use QR codes in rooms linking to the finish schedule for fewer “what goes here?”

I recently received a notice from the city of Canton, Ohio that this property has numerous code violations that has to be corrected immediately or I will be fined heavily daily for violations or face imprisionment.  

(Optional) Add directions from “Home Base” to any spot and save each route as its own layer.Drop the share link into your digital guidebook or a QR code in the house.

I've got a basic landing page for intake of property details that's linked via a QR code on my card and signs. 3.

If the Census bureau classifies a zip code as low density, it is usually rural.

This is an older Victorian (not a modern apartment), but it is clean, habitable, and up to code.

Have owned properties as old as year 1840, and 1870, 1890; they're not built to any code, sometimes built by owners with limited skills, sometimes built before indoor plumbing ( easy way to tell the only bath is on the first floor next to the kitchen and no baths on second floor where there are bedrooms.