Real Estate Marketing

Whether a given locale calls for yellow letters or digital ads, effective marketing strategies are key to deal-finding.

Real Estate Marketing

7 Creative Ways to Increase Your Site’s Opt-in Form Signups

Looking to capture more email addresses on your real estate website? It doesn’t have to be rocket science. Try implementing these tips and see how fast your list grows! 7 Creative Ways to Increase Your Site’s Opt-in Form Signups 1. Craft a catchy headline. The headline of the contact form on your website can be a deal breaker if not catchy. People will respond to things that get their attention, so if your headline is plain and straightforward, then not too many people will be signing up. Most forms I see on the real estate website read something like this: Sign up Get information Join list Get updates These are so horrible, it hurts my soul to read them. You see, I have seen these type of headlines all over the internet for years now and often wonder how in the world they convert people into leads. No fear! I’m here to help you increase your signup rates by another 70% with catchy headlines like these: Get a Complete Buyers Guide Simple Seller Formula to Selling Your Property How to Stay Out of Foreclosure How to Sell Your House While You Sleep Now, I don’t know about you, but I’d be more inclined to enter my name and email address after reading the above catchy headlines I’ve listed. When people hit your website, if it’s your goal to increase leads by getting people to sign up for something, then you must start getting creative. Offer then interesting content with titles such as the above if they’re willing to opt into your mailing list. Related: Disappointing Direct Mail Results? Here’s What You’re Doing Wrong 2. Create a highly visible home page form. It may seem like a “duh” tip to have your opt-in form on your home page, but for some, it’s not. To increase entries, you need to give people a front row seat to what you have to offer the second they hit your website. If you’re giving out business cards that have your website on it, just know people will go there. The first place they will hit will be your home page, so to get them to take action on the first visit, be sure to feature your form on the front page. Just know some people don’t ever progress pasts the home page, so you might want to make it your duty to capture them immediately. 3. Optimize every single page. Due to specific platforms people are using to build their websites, some sites don’t have opt-in forms on every page. Most of the time, it’s the theme you have for your real estate website that makes it hard to have an opt-in form on each page. Maybe in another blog post, I will dive further into an explanation of this. For now, I just want to get into why you need to have it on every page of your website for higher signups. Naturally, the more opt-in forms you have, the more opportunities you have to capture people. This is why I’m always suggesting that people blog as much as they can for local rankings. Once people hit your website via a Google search, they should see your form first and foremost. 4. Feature an eye-catching “submit button. People are attracted by flashy, colorful, and attractive images that force them to take action. Your “submit” button must serve a purpose to get people to push it. I could write an entire blog post on this subject, but to keep it simple, here is something I would do right off the bat. First, change the color of the button to any of color that’s not related to your website’s leading colors. Doing this will make it stand out as people scroll down your website’s pages to view more elements. People don’t read much; they usually scroll down pages in a skimming fashion. 5. Change your form color. Your opt-in form needs to have its own primary colors to stand out from the rest of the website. Don’t use anything crazy or tacky, but something that goes along with the site and looks good. Again, people will see a significant headline and your submit button—and they will be more willing to take action. The color of the opt-in form plays a substantial role in getting people’s attention, and if you make these simple changes, you will see an increase of opt-ins. 6. Add an image. One of the best-kept secrets is using an image inside your opt-in box. This is something we do a lot in the online marketing space to give people a more visual look into what they’re getting. Your email marketing software may have template images you can use. If not, then you might have to create something of your own by yourself or by paying someone $5 on Fiverr to create one for you. When you add something like this on top of all the other changes, then you will see better results. Now, just know you do still need to be getting traffic to the website, so that’s another issue. Just remember that to get more opt-ins, you need to showcase your opt-in to the masses like no other in your local market. Related: The Ultimate Guide to Real Estate Marketing: 10 Tools to Generate Unlimited Leads 7. Ask for what you want. One of the things I learned from a good internet friend back in 2005 is to ask for whatever you want. Sounds simple, but some people have a big issue asking for things because they’re worried they may come off as pushy. I’ve had the pleasure of growing one of my lists from another website project I had years ago to over 100k subscribers. First and foremost, I did this by making the changes I listed about the opt-in form to make it look and feel more welcoming. Next, I made a big move via a very simple change. Every time I published a blog post, I would start it off by asking people to subscribe to the community of other exceptional individuals. It goes something like this: Welcome to “blog post title.” Before jumping into this content, will you take a moment to subscribe to this awesome community by entering your name and email address in the box to the right side of the page? This little change is what got people’s attention and gave them the immediate decision to sign up for my newsletter. I believe this will work for you as well if you make the right changes and having something of value to give away. Do you plan on making these changes? We all love to see the whole community making the right adjustment to growing their real estate leads for local domination. Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

3 Tips for Marketing Your Multifamily Investment Property [Video!]

So now you own a multifamily investment property. But how do you keep it filled and cash-flowing? Today, I talk about some tips and keys to marketing your multifamily building I have learned. From creating and posting content to social media sites to making sure you post your apartment to the most important leasing sites, these tips will help you when trying to find quality tenants in your market. 3 Tips for Marketing Your Multifamily Investment Property [Video!] Related: 5 Reasons Single Family Investors Are Turning to Multifamily Apartments When you’re marketing your multifamily building, make sure to: Create a professional website for the individual property. You can outsource the design to a site like Fiverr.com. List the apartment on all major rental sites. This includes Apartments.com, ApartmentFinder.com, Hotpads.com, and more. Put up a social media page for the individual property. Be sure to hit all the usuals, including Facebook, Instagram, etc. You can even target ads to individuals likely to move within a 10-mile radius of the home you’re advertising. Any tips you’d add to this list? Let’s talk below. Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

9 Ways to Update Your Vacation Rental for Millennial Travelers

Odds are, your vacation rental features haven’t changed much in the past 20 years. Well, your guest demographics have. According to a recent AARP study, Millennials will take significantly more trips in 2017 than GenXers or Baby Boomers. They’re also more likely to book a weekend trip. The Millennials are coming. Updating your home to make their stay more comfortable can give you the leg up on the competition. To find out what Millennials want in their vacation rentals, we surveyed the Millennial vacation rental aficionados here—which is to say most of the people in our 300+ person office. It’s not a perfect study, but the folks we surveyed regularly book vacation homes for work and fun. In fact, the Millennials we spoke to are so passionate about staying at vacation rentals that they have a Slack channel dedicated to sharing their favorite homes. According to our team, these are the features that make all the difference when marketing your vacation home to Millennials. 9 Ways to Update Your Vacation Rental for Millennial Travelers 1. Lightning-Fast WiFi Speedy wifi is a top selling point for Millennials. Invest in better bandwidth and bask in the glory of positive reviews and a full calendar. 2. Smart Devices Millennials may be the first generation to actually hate your VHS tapes. Treat them to a streaming media device so they can watch their own collections. (And remember that fancy HDTV you advertise is just a big-screen disappointment if paired with an SD player.) 3. Instagram-Worthy Spaces Increasingly, spaces are being designed with Instagram in mind. If a room in your home gets fantastic natural light, set it up for memorable guest photos. Bright colors and big contrast make all the difference. 4. Relevant Games Your Trivial Pursuit Genus Edition from 1981 isn’t helping you woo Millennials. Try refreshing your game selection with newer favorites like Apples to Apples or Cards Against Humanity. 5. Chef’s Kitchen Millennials are less likely to be homeowners, but more likely to boast kitchens with chef-level accoutrements. Help them feel at home by upgrading your knives, blender, and pots and pans. 6. Convenient Outlets Nothing frustrates our Millennials more than having to get out of bed to access their devices. Install USB-enabled outlets near all beds and common areas. 7. The Right Sound Millennials value modern convenience and classic vibes. Install Bluetooth speakers and invest in a record player and a library of timeless vinyl. Don’t forget the Coltrane. 8. Coffee is King Your coffee maker is a “meh” for Millennials. Top off your listing with a French press or aeropress—or go all-out with an espresso machine to maximize bookings from the most sophisticated coffee generation yet. 9. Kid Toys for Adults They say Millennials never want to grow up. We say they just know how to have fun. Invest in some adult-sized kid toys like unexpected pool floats, sleds, and beach balls. A couple of fidget spinners doesn’t hurt either. Branding your vacation home for Millennials opens the door to the next generation of travelers. Nearly 60% of Millennials are active on Instagram, and almost all of them (89%) are active on Facebook. If you make the right updates and show your Millennial guests a good time, they’re likely to take to social media and help do some marketing for you. How do you tweak your marketing to cater to the Millennial audience? Let me know with a comment! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

How to Use Technology to Put Your Real Estate Marketing on Autopilot

We all know that real estate investing can be a very lucrative business if done right. But for someone just starting out in buying and selling homes, this can seem daunting. Think about all that’s involved: Finding the right properties at the right price (which can be a HUGE pain). Uncovering deals from the MLS (which is getting tougher because of competition). Establishing yourself as an authority in your market so new leads come to you. Finding tenants, juggling your portfolio, and putting property management in place. Pulling comps and sales data so you know you’re making the right offers. And that’s just scratching the surface. It’s all important, but there are only 24 hours in a day. Plus, there are certain things that any successful real estate investor must focus on to be successful. One task you can’t put off, though, is marketing. Marketing is Everything You might not think marketing is a big deal, but for any real estate investor, it’s essential! Finding the right sellers, buyers, tenants, or private money can simply be a matter of marketing effectively. How do you do this? Your Website A professional website presence makes a world of difference. You attract potential seller, buyers, renters, and money like a magnet. Your target prospect would much rather work with a reputable company that has a strong image than what seems to be a fly-by-night operation. That’s why you need a strong web presence that gives you instant credibility. Lead Generation Funnels Real estate investing is all about leads. Consider this: The more motivated sellers or deals you have in your funnel, the more money you make. But how do we do this? Bandit signs, direct mail, Craigslist and more are all viable options to generate buyers and sellers leads. However, when you employ these methods successfully, you’ll soon find it tough to keep up with the flow. Related: How to Find the Correct Virtual Assistant for Your Real Estate Marketing Needs Where most investors fail is not moving these leads through a proven marketing funnel that “sells” their prospects before they even have the initial contact. So they’re left having to call all the “suspect leads,” trying to catch the diamond in the rough. This takes time, energy, and patience. This is where many would-be investors give up. However, with the right CRS system, you can leverage proven marketing systems and lead capture pages for your business to fill the top of your marketing funnel. For instance, within our system, you can take pre-built lead generation funnels—complete with lead capture pages, special report giveaways, and even professionally written emails—to move your prospects toward a decision to working with you more quickly, more easily, and way more effectively! That leads me to… Follow Up Follow up is key to business and the lynchpin to all good marketing. Let me give you an example. A simple marketing tactic you can do is start making business cards and attending events where you can hand out these business cards. There are usually investor clubs or even real estate conventions in major cities. This is a perfect way to get your name out there and let people know that you are around. But most importantly, as you network, capture the names and contact information of the people you meet. And above all else, follow up. Related: 18 Simple Marketing Strategies to Get Your Real Estate Brand Noticed The Power of Automation Truthfully, without automation, all of this sounds like a lot of work. Without technology, how do you run your business and live your life? Well, this is where business automation comes into play. You have systems like REIblackbook.com, which can automate everything for you. Real estate investing can be very fun and exciting. With business automation, you can turn your passion of investing into a well-oiled machine that almost runs completely on its own. By incorporating business automation and a strong marketing plan, you will only have to worry about what is most important to you—choosing the best investments. This will allow you to grow your investment company to its true potential! How do you use automation in your real estate business? Share with a comment! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

The #1 Strategy I Use to Find Bargain Properties

Today, I want to talk to you about the number one strategy that all of my companies use to find absolute bargain properties. For those of you who don’t know me, I am proud to say that I moved to the United States five years ago from Australia. And to date, I have been involved in the closing of over 400 real estate deals. This year, I’m going to do over 100 deals, and next year, I’m shooting for 200+ properties. And in buying all of these properties, the number one strategy that I’ve used along is yellow letter campaigns. Related: This Simple Advice From Warren Buffet Guides Me to Deals No One Else is Finding How We Send Effective Yellow Letters Now, the way we structure these yellow letter campaigns is quite simple. We send a very basic yellow letter. We like to target absentee homeowners and folks residing in their properties for 20+ years. We do this because the likelihood of these guys picking up the phone and wanting to sell their houses is the highest out of any demographic you can choose. Now, what the letter consists of is actually very basic. One letter that we have states, “I was riding my bicycle through the area, and I saw your house. I might be interested in buying it. I’m a cash buyer. If you’re interested in selling it, give me call.” Another example of a letter we use is, “I was driving my car through the street, and I saw your house. I’m a local investor who’s a cash buyer. I can close quickly. If you’re interested in selling your house, give me a call.” What we have found is that those two basic topics will get us the most call backs. With yellow letters, you don’t have to get too complex with the topic of the actual letter. What you have to become is consistent sending out these yellow letters. So, you have to send them out on a weekly or monthly basis in order to get the best return on your investment. Concentrate on the Phone Calls Now, where you really have to start working hard is once you start getting those phone calls. I know that most of you out there don’t have three, four, five, or ten full-time employees like I do, so you’re going to have to do the legwork yourself. It’s also going to take a bit of time to set up the systems where you can put this on autopilot. What I suggest you do is get ahold of some of the wholesalers in the forums because the wholesalers really know how to send out these yellow letters and how to set the system on autopilot. Personally, I like to take every call live, and if I’m not able to take it live, we just let it go to voicemail and call back. Related: 3 Deal-Making Tactics That’ll Help You Find (& Close) Real Estate Transactions You’re going to have to get really consistent with sending out these yellow letters and prompt at calling these folks back. The longer you wait to call back, the more likely you are to lose the lead. Now, keep this ration in mind: For every 5,000 yellow letters that we sent, we get around 300 callbacks. My buy criteria is very stringent, so we will only buy around one to two properties from those 5,000 yellow letters. What tends to happen is over the coming months, we will buy another two to three properties just based on the fact that sometimes someone doesn’t call us immediately. They see the letter at a later date on their dining room table, so they call us. Or maybe we can’t get in the property immediately. It also takes a bit of time to negotiate and whatnot. That’s why we don’t get those immediate purchases; we get those purchases at a later date. So, once again, the rule of thumb is 5,000 yellow letters to get around 300 callbacks. Over a period of around two to three months, we tend to buy around five properties. I’m telling you—you can buy absolute bargains doing yellow letter campaigns. I don’t know any other strategy where you can find better or cheaper properties. A lot of these folks want to sell their houses now—they want an exit, they want cash, and they don’t want to list it through a real estate agent. Of course, make sure the title is clear and that you’ve inspected the property. If you guys have any other methods of finding awesome deals where you can buy absolute bargain properties, I’d love to hear from you. Leave your comments below! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

How to Take the “Work” Out of Networking (Even if You’re Nervous & Inexperienced)

“It’s not what you know, it’s who you know.” How many times have you heard that phrase? As cliché as it is, it’s true. Think about it. How many times have you applied for an opportunity to later find out that you were eked out by someone else who “knows a guy”? Or maybe you have been on the receiving end? You were given an opportunity because you received a positive reference from a friend or family member. I have seen this countless times. It really is simple. If you want to significantly increase your chances at being successful, you need to build trust through networking. I just heard the tens of thousands of readers GULP. “You mean I need to break out of my current routine to meet new people? Strangers?!?! And you want me talk to them about something I may have little to no experience with?” You got it! Sounds like we are breaking ground here, Copernicus. Don’t worry, though. The purpose of this article is to make networking easier for those who find it challenging—to build more confidence as you go into your next networking event and to leverage BiggerPockets to expand and build your network. Before we delve in, I want to warn you. At first, networking will be uncomfortable. You will need to get over this hump. I promise you, each time you network, it will become easier and easier. Check out the article here on how to expand your comfort zone. Using BiggerPockets to Network If you are reading this article, it is likely not a secret that BiggerPockets is one of the best places for real estate investors to network with one another. However, I would argue that the majority of users are lurkers (you know who you are!), while many ONLY communicate in the forums. If this is the case, you are missing out on the two best features for building your network: BiggerPockets Meet for one-on-one networking: https://www.biggerpockets.com/meet BiggerPockets Events for networking at scale: https://www.biggerpockets.com/forums/521-events-and-happenings BiggerPockets Meet BiggerPockets Meet is the part of BiggerPockets where you are able to see which investors are in your area. Let me show you a simple step by step process on how to take advantage of this: Go to biggerpockets.com/meet. A list of people in your area will automatically generate. Note that Pro members are able to interact with people outside of their area as well. Click “send colleague request.” You will be taken to a screen where you can write a message along with your request. Craft your message. Don’t know what to say? Here is some help. This is the message I used when first moved to Denver. Short, sweet, and to the point. It includes a brief introduction, what my next steps are, and a warm invitation to get together.  “Hi [Insert their name here], I just moved to Denver about a month ago and am looking to purchase my first property in the next couple of months. I wanted to reach out, say hi, and see if you would be available sometime this week to grab coffee/tea and talk real estate? Best, [insert your name here] Send this to 10 people each week. Meet with at least five of them. You’ll be amazed at how quickly you become acquainted with the major players in your community. Keep in touch. Meeting with someone once and then never talking again is useless. The best way to preserve the relationship is to understand what your newest friend’s goals are and to offer your help. This may mean giving feedback on their website or their new podcast or even just helping maintain their properties. You can even ask them to do you a favor. As Ben Franklin said, “To make a friend, ask someone for a favor.” This is how you establish trust, provide value, and have a point of contact after the meeting. Related: 10 Simple Actions to Substantially Build Your Network — Starting Today! BiggerPockets Events The second valuable feature is the BiggerPockets Events page. Go to www.biggerpockets.com/events. Here you will find a list of events going on in your area. Are there no events in your area? How about you create one? What better way to get involved with the real estate investor community than taking lead and being in charge of an REI meetup? In order to take advantage of this, you actually have to attend the events. I know, I know. You’re an introvert. You’re tired. You need to go to the gym. You forgot to feed your cats this morning. I’ve heard all of the excuses. Do you want to be like everyone else? If so, then this article is not for you and quite frankly, this site is not for you. We are about taking action and making positive changes in your life. Just thinking about it won’t get you anywhere. If you have decided to be like the few who take action and attend this next event, GREAT! Keep reading, as I’m going to make your life easier with a few tips and tricks to make the most of your next networking event. There are three parts to every networking event: pre-event, the event, and post-event. I’m going to give you tips on what to do at each of these times to make your next event less intimidating. Pre-Event Before the event begins, take a look online at the guest list. Who is going? Who do you want to meet? Write down who you’d like to meet and a little bit about them. That way, the “introduction” part of every conversation will stick with you and you can ask more valuable questions and have better conversation. Think about your schooling days. Your teacher would always tell you to read the chapter before going over the exact same subject in class. I never did this, but now I know why they asked. It is so the subject can be familiar to you and you can ask any relevant questions in the 45 minutes of class time. Same concept here. Do your homework. Study up on the people going, and you will certainly make the most of your time at the event. At the Event Now you’re at the event. You are new to real estate and do not have much to contribute or to offer. You see someone you want to talk to. What do you do? First off, do not hesitate. Do not try to rehearse the conversation in your head. There are a million ways it can go, and I can promise you it will not be exactly how you envision. Walk over with as much confidence as possible (without looking like a jerk), shake hands, and introduce yourself. I like to ease my way into the serious conversation with a little bit of small talk. This is not for everyone. However, a minute or two of small talk is a good way to get the other person comfortable talking to you before you get in to the meat and potatoes. Some examples of introduction talk can be: “Have you been here before?” “Do you know anyone here?” “What do you think of the event?” “How did you get into real estate investing?” “Sweet mustache, man.” Then go into one of the questions above. Talk to them as if you were talking to a new friend. That is what they are. There’s nothing to be nervous about. What’s the worst that can happen? The conversation is slightly awkward? There is no connection? That’s fine. Move on to meeting the next person. For every person you do not connect with, you are one person closer to connecting with who really matters. Now for the most critical part of any networking event. After you have had a great conversation and you feel as though you’d like to keep in touch, ask for their business card or contact information. If you don’t get anyone’s contact information, it is worse than not going at all. Not only are you unable to be in touch with any of the people you’ve just met, but you’ve wasted 2-3 hours of your time attending the event for absolutely no returns. This can be nerve racking for some people, but guess what? If you’re at a networking event, everyone is there to network, and they want to exchange information. I have been to countless networking events, and not once have I ever been denied contact information. Post-Event The event has ended, and you now have a stack of business cards of the people you just met. On the back (or somewhere on the business card), write down what you learned about that person and what you talked about. I like to write two or three business-related things that interested me most and maybe one fun thing we connected over. And now for the step that will separate you from 99 percent of other people. Actually FOLLOW UP! It baffles me how many people go to these events, get contact information, and then neglect to follow up. That’s like going to class, getting a homework assignment, completing the homework assignment, and then not turning it in. The hard part is done. Now cash in. Related: The Top 10 Mistakes Real Estate Investors Make at Networking Events After 24-48 hours, write an email to the person you’ve just met. Maybe it goes something like this: “Hi [insert their name here], My name is [insert your name here], and we met at the meetup last night. I just wanted to say it was great sharing experiences with you as a real estate investor. I especially appreciate you telling me about some of the mistakes you made as a landlord. Let’s be in touch and maybe grab coffee/tea at some point in the next couple of weeks. If there is any way I can help you out, don’t hesitate to ask. Sincerely, [insert your name here] Conclusion Jim Rohn says, “You are the average of the five people you associate with the most.” By attending these events, you will surround yourself with people who are where you want to be. You will make friends with similar mindsets. You will meet mentors, business partners, and maybe even future spouses. After attending 2-3 times, you will be considered one of the “regulars,” and that uncomfortable feeling will be long gone. I challenge you to NOT be like everyone else. Take action. Do your research, attend the next networking event, talk to at least five people you don’t know, and FOLLOW UP. See you at the next event! What strategy do you use to successfully connect at networking events? What’s your biggest hangup in attending these gatherings? Leave your thoughts below. Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

6 Steps to Build a WordPress Website for Your Real Estate Business (in Under 2 Hours!)

I get it. You need a website for your real estate company, but don’t know where to start. I mean, do you just search Google and pick a rabbit out of a hat? And what’s it going to cost? We’re bootstrapping, right? Let’s use the one resource we have at our disposal—time! If you follow this guide, in less than two hours you’ll have your very own WordPress website out for the world to see. Are we going to be coding? Nope! We’re going to stay away from any code and anything technical. Let’s keep it simple. If this seems outside of your comfort level, just follow this guide. I promise you’ll figure this out easily. That’s why I created this guide, to walk you through it, step by step. So, grab a cup of coffee, and let’s get this show on the road! First, Why You Need a WordPress Website If you want to be taken seriously and not look like a fly-by-night operation, you need a professional website that you can keep up to date. If someone researches your company and all they find is a random business listing on Google linking to your personal address, that doesn’t exactly scream, “I’m a professional.” Now, why WordPress? It’s a content management system that’s been around for 13 years and was used by more than 26.4% of the top 10 million websites as of April 2016. If that doesn’t sell you, what if I told you that you can manage all of your content easily without having to know a lick of code? Yep, no code wranglers needed. WordPress is also great in how it organizes content for the search engines. Search engines love the organizational structure and index these websites better and more quickly than static websites. OK, for real, let’s get started! Step One: Purchase Your Domain Name I know, domain name, what in the world is that? You said this wouldn’t be technical! Don’t let the term confuse you. It’s easy, it’s just the address you type in to visit a website like BiggerPockets.com. That domain name needs to be registered so we can use it for our website. You can purchase a domain name from thousands of providers online, but we’re going to go with NameCheap.com because of the platform’s ease of use and the simplicity of their process. Head on over to https://www.namecheap.com/domains/registration.aspx. Now, type in the domain name you’d like to register. In this case, I’ve typed “graticle.design” simply because I needed to register that domain name anyhow for our company. It’s available, as you can see in the screenshot below. Now, what if your domain name isn’t available? Bummer! Time to get creative. I won’t be able to help you come up with a unique name, but I can show you how to search tons of names at once, rather than trying domain names one at a time. Related: Real Estate Investor Websites: How to Build the Perfect Lead Gen Website With LeadPropeller You see that “Bulk Options” link? Click it. Now, enter all of the domain name ideas you have (I sure hope you have more and better ideas than I did!) Now, click the “Search” button. Voila! Like magic, I found two sure things! 🙂 Now that you know how that whole process works, let’s purchase our golden ticket. Click the cart icon for the domain name you want to use: A cart will pop up. Click the “View Cart” button: 2. Add Hosting Now, two easy steps — disable domain privacy (unless you want that, of course!) and add hosting to the order. Yup, NameCheap makes this super simple to handle right now! Wait, hosting? What’s that? I’ll keep this simple. Every website online has to have hosting. It’s where your website files are stored. Feel free to Google “What is hosting” if you’d like to know more on it. Remember, I promised to make this non-technical! When you add hosting to your account, it will show the screen below. Select USA or UK (depending on if the majority of your customers will be in the USA or UK) and click the “Add to Cart” button. Now, we just need to review our order and then click “Confirm Order.” Almost finished with the order! If you already have an account, you log in, and if you don’t, go ahead and create an account. This step is foolproof, so I’m not going to outline those steps now. If I could recommend one thing, don’t list your home address. Use a PO Box or your office location. You don’t want any of your website information tied into your home address, right? 😉 Continue checking out until your order is complete and paid. 3. Following Instructions to Access Your New Hosting Account Our next step is to check our email for the instructions to access our new hosting account. The most important aspect of this email is the cPanel Access. This is where we’ll be going to install WordPress. We need: cPanel URL (where we will login) cPanel Username cPanel Password Once logged in, you’ll see the cPanel in all of its glory! Don’t get intimidated. We’re ignoring 99% of what you see here! 4. Install WordPress Since we’re setting up WordPress, let’s dive right in and get that going. Scroll down to the heading “Softaculous Apps Installer” and click on WordPress. On the next screen, click the “Install Now” button! The next screen looks tricky, but don’t fret. It’s actually quite simple, and we’re going to walk through it together. Choose Protocol: Leave this as the default “https://” Choose Domain: Your domain will be listed, but if you already own multiple domain names with NameCheap, then just make sure the correct domain name is listed where you want WordPress installed. In Directory: Leave blank Site Name: Type in your company name or whatever name you want! Site Description: Describe what the website is about (you can change this later, so it’s not a big deal right now to get it 100%). DO NOT enable multisite! Admin Username: Don’t use “admin”! It’s predictable, and hackers love it because they can start guessing your password. Use something like your first initial and last name, or you can even use your email address — anything but “admin”! (Jot this down, we’ll need it later!) Admin Password: Get the strength bar to say “Strong 100/100” — this will make it less likely someone can guess your password in the future. Remember, you’re going to put a lot of work into this website, and the last thing you want is for someone to get in and erase all of those hours you’ll put in. (Jot this down as well — we’ll need it for later!) Admin Email: Make sure this is an email you can access. If you forget your password in the future, this is the email you’ll use to reset it. Select Language: Obvious. 🙂 Limit Login Attempts (Loginizer): Check this. Advanced Settings: Skip! Select Theme: Select a theme that you like. There are many, so keep hitting the arrow until you find the one you like and then click the “Select” button underneath it. Email installation details to: Enter in your email address again. Click the “Install” button! You may get an error on the following screen like this one: Since this is a brand new hosting account, we’re going to click that box in the screenshot. I’m not going to explain that error since it’d put you to sleep even faster, so let’s move on! Scroll back to the bottom and click the “Install” button again. Whew! Now we’re talking! You see the “Administrative URL” on the next screen? 5. Log in to WordPress Click that link. That will always be our WordPress login address. You’ll want to jot that down as well. Related: How to Write SEO-Friendly Content for Your Real Estate Website Type in your username that you jotted down earlier. Type in your password. Click “Log In.” And… We’re logged in to WordPress! 6. Choose a Theme The last step is picking out a theme for our website. Although I selected a theme during the installation, for some reason or another, it wasn’t actually installed. No worries — we’ll handle that real quick! Hover over “Appearance” in the sidebar and click “Themes.” Click the “Add New Theme” box at the bottom: Now it’s just a matter of searching for the theme you like and installing it. You can click “Preview” to preview a theme so you can get a good idea of how it will look. Once you’ve found a theme you like, click the “Install” button! Once it’s installed, click “Activate” and you’re ready to go! You can actually install a variety of themes and go back to the “Themes” tab to activate other themes if you change your mind. So, don’t feel like you’re stuck with the first theme you install. Now you’ve got your very own WordPress website, and you did it yourself! You deserve a pat on the back if you made it this far. Oh yeah, I should probably mention: You may or may not want to let anyone know you did this yourself. Why? Because you’re going to get calls from everyone asking you to do the same for them! If I were you, I’d just share this article with them. 🙂 [Editor’s Note: We are republishing this article to help out our newer readers.] I hope that helped you and that you didn’t run into any snags throughout the process. If you did, leave a comment and I’ll do my best to help you! Leave all your questions and comments below! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

The 4 Biggest Benefits of Having a Website as a Real Estate Agent

Real estate agents aren’t always given the credit they deserve as marketers. People tend to view them as salespeople and negotiators. But when you think about it, they’re essentially expert marketers who are tasked with selling expensive products to consumers. As such, it makes sense that real estate agents would want to build their online presence—particularly as it pertains to websites. The 4 Biggest Benefits of Having a Website Every business has a website in 2017. It’s simply impossible to build a reputable brand and connect with today’s customers without some sort of online real estate. So, if you’re essentially your own brand, doesn’t it stand to reason that you need a website, too? Here are some of the biggest benefits associated with developing and maintaining a high quality website as a real estate agent. 1. SEO and Search Visibility Building a website allows you to attach content to your name and drive traffic to your listings. It essentially increases your visibility. Much like a for-sale sign on a busy road, a website with good content makes a passerby look twice. The Morgan Lane real estate website is a perfect example. It features a lot of robust content in the form of location and neighborhood guides. In addition to giving readers valuable insights, the combination of organic keywords appeals to the search engines and directly enhances visibility. Related: 4 Creative Ways to Monetize Your Real Estate Website 2. Location Authority As a real estate agent, you want to be seen as an authority in your area. That could mean an entire state, city, or neighborhood. Whatever your area is, a website allows you to enhance your authority. People constantly see your name connected with a specific location and begin to associate you with it. Thus, when they go to sell or buy, they’re going to naturally gravitate towards you. 3. Lead Acquisition Exposure doesn’t close a deal. In order for your exposure to amount to anything, you eventually have to convert leads into clients and make a deal happen. The wonderful thing about a real estate website is that it allows you to collect leads in a somewhat passive fashion. With a website, you don’t have to constantly make phone calls or manually send out mailers. All you need is to maintain a good website and incorporate a conversion form into your homepage. If a visitor wants more information, they fill out the form and provide you with their contact details. From there, you know you have a warm lead and can pursue it in the appropriate manner. 4. Social Proof Sellers want to know that you can get them top dollar for their house and that you can sell it quickly. Buyers want to be assured that you know the market and will help them get the house of their dreams at the lowest possible price. And while you can use all the right words, they ultimately want some proof to back up your statements. A website is an excellent source of social proof. Related: 6 Steps to Build a WordPress Website for Your Real Estate Business (in Under 2 Hours!) With a real estate website, you can tell the world what you’ve been up to. Recently sold a price at a record price per square foot in a neighborhood? Do a little write-up and explain what it means for the area. Sold 10 properties last month? Explain why you’re doing well and what it means for your current and future clients. Little things like this make a big difference. Website Building: Never Easier The good news is that building a website has never been easier. Thanks to an array of intuitive website builders, creating a site that’s aesthetically pleasing and user-friendly is as simple as dragging and dropping various elements and writing a little content. There’s really no excuse not to develop your own site. Do you have your own site yet? If not, why? Leave your comments below! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

4 Creative Ways to Monetize Your Real Estate Website

As you know, you need a real estate website in order to be competitive in today’s market. However, to maximize the value of your site, you need to move beyond just posting property listings. There are additional opportunities for making money. Do you know how to take advantage of them? 4 Creative Ways to Monetize Your Real Estate Website Real estate agents might have months where they bring in five figures, and then there can be months where they bring in nothing and lose money. Because of the fickle nature of real estate, it’s always a good idea to have multiple streams of revenue in place. Thankfully, your website offers this opportunity. Here are some methods worth trying. 1. Sell ad space. A real estate website is an ideal place to sell advertisements. The sort of visitors you attract are often in the market for things like home services, furniture, financial assistance, and other things that come with buying or selling a home. From a business standpoint, you can pitch your site to advertisers and bring in some steady, residual income. Related: 6 Steps to Build a WordPress Website for Your Real Estate Business (in Under 2 Hours!) According to this article from IncomeStore.com, there are two popular pricing options. The first is to receive a flat rate once per month. The second is to receive an escalating amount per 1,000 visitors your site receives. The benefit of the former is that you get your money no matter what. The advantage of the latter is that you get rewarded for growing your traffic. 2. Try out premium content. One really popular method for monetizing websites these days is to create premium content in addition to the free content you offer on a regular basis. This premium content can sit behind a membership paywall and may include more detailed, specific information that readers are willing to pay for. Since most people aren’t going to pay for access to basic blog posts or newsletters—unless there’s something of considerable value—you’ll probably need to invest in webinars, courses, and multimedia content that really stand out amid the noise. Think quality over quantity. A single webinar can net you more than four or five webinars combined if the content is unique and actionable. 3. Leverage email lists. A third option is to focus all of your energy and attention on building an email list through ethical mean, such as an opt-in form on your homepage. An email list can provide you with a lot of flexibility and leverage in the future. You can create a monthly newsletter and sell ad space, temporarily sell the list to relevant marketers, or generate real estate leads for your listings. It takes time to build an email list, but if you have substantial traffic, it’s much easier. You’ll need to give people a reason to believe and keep the information you request to a minimum. This article has some great tips for increasing subscribers. Related: The Non-Spammy Way to Get Leads to WANT to Opt-In on Your Website 4. Consider consulting services. Have you ever thought about consulting? If you have lots of industry experience and know what you’re talking about, you might be able to sell your time and educate those who are relatively green. All you have to do is add a tab or create a section on your homepage that advertises your services. You’ll have to be smart about your consulting, though. You probably don’t want to consult people locally or they’ll become your competition. It’s better to do remote consulting with people who are in other markets. Maximize Your Income Never settle for one stream of income, especially as a real estate professional who works on commission. By spreading yourself out and aiming to bring in multiple streams via your website, you can enjoy a much more stable and healthy income. Get to work! Anything you’ve tried not on this list? Be sure to mention it below! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

How to Find the Correct Virtual Assistant for Your Real Estate Marketing Needs

Virtual assistants—or VAs for short—are one of the most important resources of the information age. That might sound like hyperbole, but if it’s not literally true, it’s by a very slim margin. Ever since cultural monolith Tim Ferris published his seminal book The 4-Hour Workweek, in which he demonstrated his real-life experience outsourcing everything from scheduling work projects to writing apology letters to his wife to a VA, Americans have been developing every conceivable potential of Internet-based aides. Landlords are no exception, and marketing properties is one of the VA’s many potential applications. The 3 Types of VA Before we go any further, however, we should mention that not all VAs are created equal. Some VAs are the equivalent of Amazon’s “mechanical Turks”—folks who are very willing to do quite menial or repetitive tasks if given very clear explicit instructions, but lack some quality that would allow them to be self-directed workers. Related: Landlords: Make Life Easier by Enlisting Your Virtual Assistant’s Help on These 10 Tasks! Others are akin to office assistants, capable of doing all kinds of clerical and administrative tasks, including handling calls and making moderately important decisions—but lacking the cultural and linguistic skills to craft an advertisement or other marketing piece. Then on the high end (of both value and price), you have VAs who have put in the time to learn how to sell in a second language. All three of these “levels” of VA can be put to good use, though some obviously more than others. Let’s break down the tasks that a property-marketing VA can be put to by level. Mechanical Turks The lowest level of VA can still do a goodly number of marketing tasks, including: Fetching property data from MLS listings, Tax Assessors’ websites, and other online resources and organizing it into a format that makes it easy for someone else to write an advertisement using the data, Receiving marketing pictures or other information about a property and correctly organizing them into the company’s file storage system in preparation for future advertising, Receiving an advertisement and posting it on a number of different websites, Retrieving marketing data from those websites that track it (i.e. views, inquiries, favorites, flags, and so on), Feeding that data into a spreadsheet and calculating important metrics (i.e. inquiries per week, views per inquiry, and so on), Using that spreadsheet to create a report and sending the report out to a property owner, Receiving a blog post or article and posting it up online, And any other task that can be explained completely in a step-by-step format with a sufficiently detailed text document. Office Assistants The “next level” of VA can do all of those tasks, as well as: Finding resources online that can potentially be used as inspiration for new content such as blog posts, Deciding which of many marketing pictures are best for use in an ad, editing them for basic aesthetic functionality, and adding watermarks in a way that doesn’t interfere with their market-worthiness, Receiving calls or emails from potential applicants, answering basic questions about the property, recording information about the inquirer, and scheduling showings for an agent, Communicating with the agent regarding commentary the applicants gave during showings and recording them onto a company resource (for use in communicating with the owner about potential price changes or work orders that would improve rentability down the road), Examining the aforementioned “important statistics” document for signs that a particular advertisement is failing and calling attention to that failure, Creating instructions for the lower-level VAs to follow, And other tasks that require discernment and executive function but not necessarily high-end language use. Related: 3 Tips to Help Maximize Your Virtual Assistant’s Efficiency & Productivity The Best VAs Finally, you have the top-of-the line virtual assistant who is fluent enough in both language and culture to be able to comprehend and produce effective advertisements. A VA of this level adds several more potential tasks to their list, including: Writing property advertisements, blog posts, and other content, Adding audio commentary to a marketing video, such as a “virtual tour,” Examining the “important statistics” document for signs that an advertisement is failing and diagnosing the likely reason why the advertisement is failing, Receiving calls or emails from owners and answer their questions about the marketing process, And almost anything else! In fact, just about the only marketing tasks that a top-shelf VA can’t perform are the ones that would require them to be on-scene or the ones that would require legitimate managerial skill: Taking marketing videos or pictures, Showing houses, Spearheading a new initiative within the marketing department, Managing lower-level VAs, And so on. Of course, the different tiers of VAs are going to cost you different amounts—and to be frank, top-shelf VAs are hard to find! But almost universally, a VA is going to cost less than a direct hire to get the same tasks done. Learning to manage VAs is a skill in and of itself, but if you can master the skill, you can outsource the vast majority of your marketing efforts and save a significant amount of money in the process. What has your experience working with VAs been like? Do you agree with these levels of expertise? Leave your comments below! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

5 Ways to Get Maximum Value Out of Your Real Estate Flyers

In a business universe that’s been overtaken by digital content and advertising, it’s easy to assume that offline advertising methods no longer work. There is a certain amount of truth to this, of course, but don’t be fooled by those who tell you give up real estate flyers. They’re still effective in their own way and can be used in conjunction with your digital strategy to increase the volume of leads you collect and engage. 5 Ways to Get the Most Out of Your Flyers The real estate flyer has been a classic staple of real estate marketing. When people drive by a house and see it’s for sale or rent, their natural instinct is to pull over to the curb, hop out, grab a flyer, and study the details. If you aren’t using flyers for your properties—or just as lame, you’re including the wrong information on them—then you’re missing out. There’s no assurance that curious prospects will remember to look up the property online when they get home. Here are some suggestions for how you can get the most out of real estate flyers today. Related: How to Use Postlets to Create Awesome Flyers to Showcase Your Property [Video] 1. Make things easy on yourself. If you move a large volume of property, you probably don’t have time to develop a unique flyer from scratch every time you get a new listing. So it can be helpful to rely on templates from a website like Hloom. Obviously, you don’t want to use the exact same flyer every time, but you can customize various elements and arrange information in a unique way on a property-by-property basis. 2. Include all of the essential details. There’s a lot of info that’s optional for a real estate flyer, but certain elements you would never leave out. At the very minimum, you need a photo of the property, the address, price, list of features, and some contact information. Pictures are extremely effective. According to research, they can increase the response to an ad by up to 50 percent. Aside from an image of the exterior, include shots of essential rooms like the kitchen, living room, and master bedroom. 3. Always go color. It can be tempting to print flyers in black and white to save money, but trust the experts when they say it’s worth every penny to spring for the color. Images and text that are in color can make a flyer really pop and will almost always reflect better on the property. 4. Use a call-to-action. One of the mistakes people commonly make on their real estate flyers is failing to include any sort of call-to-action. They list the price and contact info, but they just take it for granted that people will call. It’s imperative for you to include an explicit prompt to get the reader moving, otherwise your response rate will be much lower. Related: 18 Simple Marketing Strategies to Get Your Real Estate Brand Noticed 5. Get the neighbors. It’s fairly common for people to swing by and grab a flyer when a home next door to them goes on the market. They’re naturally curious about the price and want to get some details. Instead of allowing yourself to get frustrated by this, leverage it as an opportunity to collect some future leads. Real estate pro Jessica Schweppe suggests using a call-to-action like this: “Attention neighbors! Want to be notified of the price when this property sells? Text 123mainstreet [the property address]to XXX-XXXX!” Show Your Flyers Some Love It may seem like a simple 8.5 x 11-inch piece of paper, but a real estate flyer is so much more. A flyer is the visual representation of the property and a tool you can use to collect leads that may turn into buyers or renters—if not on this property, then maybe on the next. Don’t miss out on this opportunity to make a powerful statement. How do you use real estate flyers? Let me know your strategy below! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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Real Estate Marketing

18 Simple Marketing Strategies to Get Your Real Estate Brand Noticed

Need to get more deals done? Are you using enough real estate marketing strategies? There are dozens of methods of finding buyers, sellers, and capital for investing in real estate. If your deal flow isn’t where you want it to be, then try putting more of these marketing ideas into play. 18 Simple Marketing Strategies to Get Your Real Estate Brand Noticed 1. Article Marketing Craft and publish your own articles. You can do this both off and online. Try online magazines and article directories, as well as local newspapers. Do not be afraid to put yourself out there. Be afraid of being invisible. 2. Squeeze Pages A squeeze page or landing page is great for funneling all of your potential leads to in order to turn them into live prospects and list members for ongoing marketing. If you’re not tech savvy, there are platforms such as InvestorCarrot or LeadPropeller that will take care of this for you. I currently use LeadPropeller. Related: How to Impress Money Partners With a Killer Marketing Presentation 3. Facebook Ads Pay-per-click advertising is a great way to generate leads on demand. You only pay for what you get, and you can scale lead flow up and down as you desire. Adwords is great, but it’s expensive to get those highly searched keywords. I’ve had success with Facebook Ads as of late. It is still underpriced, and the targeting is the best out there. 4. Instagram With more users than Snapchat and displacing Pinterest, Instagram is a must-have for every real estate marketer’s social mix. 5. #Hashtags Use popular, real estate-themed, and your own custom hashtags across all of your social media marketing and content marketing to gain more visibility and build your brand. 6. Influencer Marketing Gain visibility and credibility by tapping into influencers. Can you interview them or get featured on one of their podcasts? Bring them value, and you’ll earn the ability to tap into their audience. Create a win-win for both parties. 7. Giveaways Giveaways and competitions are a great way to get noticed, to get shared, and to generate leads. 8. Email Marketing Emails are a great way to consistently follow up, build the relationship, and increase conversions. 9. Referral Partners Don’t just rely on your contacts. You can help others serve their clients better if they refer people to you. Help them do that. 10. Online Reviews Online reviews are no longer just for when people are researching you and debating doing business with you. They are now a frontline tool for generating leads. 11. Personal Blog Real estate blogging remains the heart of marketing today. Your blog feeds your social and emails—and vice versa—while boosting your rankings in the search engines. Related: 8 Evergreen Materials to Market Your Vacation Rental & Keep Guests Informed 12. Google Tools Google offers a variety of tools for growing your real estate business, from Google+ to business listings to becoming a Google local guide. 13. YouTube Video is fast becoming a very powerful and important real estate marketing tool. YouTube is by far the biggest platform for getting your videos out and sharing them across your online assets. 14. Real Estate Websites Having a website is still a must for real estate investors and businesses. It doesn’t have to be massive or complicated, but it does need to look good. 15. LinkedIn Since the Microsoft acquisition, LinkedIn is again becoming an effective and important way to connect with prospects, potential hires, and future partners. 16. Door Knocking It may be old school, but it is still one of the fastest, easiest, and least expensive ways to get yourself out there and drum up new business. 17. BiggerPockets As probably the largest dedicated online real estate forum, BiggerPockets is a great place to network, find others to help, and to find help in doing your own deals. 18. Press Releases If you’ve ever been frustrated by seeing competitors in the news, know that you can be too. You can create and publish your own press releases and choose how others see you. How do YOU get your brand out? Let me know what you’d add to this list with a comment! Free eBook from BiggerPockets! Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks, and techniques delivered straight to your inbox twice weekly! Actionable Advice for Getting Started, Discover the 10 Most Lucrative Real Estate Niches, Learn how to get started with or without money, Explore Real-Life Strategies for Building Wealth, And a LOT more Sign up below to download the eBook for FREE today! Click Here to Download the eBook Now! We hate spam just as much as you

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