Investor · Mesa, AZ · Member since 2013 · 25 posts · 6 votes
I'm new, have an idea about business cards for wholesaling, and would like some feedback. These would be primarily for engaging sellers, but I am also curious about the impression these cards would leave on other, experienced investors. Here is the idea:
Basic white glossy front cards, color company logo in the top center with the business name centered below it, phone & email address on one side of the bottom section and my name on the other side followed by the title of "Owner".
I would leave these cards on the doors of target properties with a personal, hand written note on the back, with that side facing out so that it is the first thing they see. My thought is that the handwritten note causes the reader to have their interest peaked and adding "owner" conveys the message that they will be talking to a decision maker.
Wholesaler · Salt Lake City, UT · Member since 2009 · 1k+ posts · 401 votes
12y
Michell
I always carry business cards and have used your proposed method many times, it works. It is the message you write on the back that makes the biggest impact. It should be short and sweet such as was driving by and saw your house was vacant. I would be be interested in buying it, call me. And just your first name.
Lexington, KY · Member since 2009 · 2k+ posts · 1k+ votes
12y
Michelle,
I agree that this startegy could work...keyword being COULD. As Brian said, the wording on these letters will have the biggest impact on this type of marketing. If you read through the wholesaling threads you will see what a major impact the wording on marketing material makes...sometimes small changes can have huge impacts. Read through those threads to see what kind of language sellers react to and pair that with your business card. Good luck!
The personal little message should at least get people looking at it.
Not sure if putting "Owner" does anything for you. Not saying not to but I don't know if that not having a title would make people worry you are just a pawn and I don't know if that is any better than President, CEO, Principle or any other number of possibilities.
I definetily agree that unless you want to have multiple totlally different cards make sure the front is good and professional and something you would feel fine giving to other investors, mortgage brokers, realtors, attorneys etc.
Real Estate Investor · Columbus, OH · Member since 2013 · 152 posts · 13 votes
12y
I would give it a trial period! Since every market is different, it's really trial and error. Keep track of your results and let me know how it works! I like the idea.
Involved In Real Estate · Raleigh, NC · Member since 2013 · 9 posts · 0 votes
12y
as an agent in Raleigh, NC I can tell you I would always be willing to call someone back based on a business card left at a listing of mine - I would also not hesitate to at least give someone a call if I personally owned a vacant house that wasn't listed and someone left a card (if i was interested in selling).
Investor · Mesa, AZ · Member since 2013 · 25 posts · 6 votes
12y
Dale, thank you for the feedback from both perspectives.
To everyone, thank you so very much. Josh, Brandon, and others recommend using this forum to get feedback. I have read other people's posts and seen the wealth of feedback provided. But it is different being on the receiving end. This was my first 'real' post (outside of my intro)... I have to say that you all have made me FEEL welcomed, encouraged, and part of something big. Thank you, All.