Direct Mail Campaign Plan & Results

Direct Mail Campaign Plan & Results

Wholesaler · Miami, FL · Member since 2015 · 202 posts · 149 votes
Hey BP'ers! I've been lurking for about 2 months now and can finally say I'm READY. Like OBSESSIVELY ready. I'm quitting my job in 30 days or less even if it means ZERO sleep and personal time. I'm committed and STARVING!! Here's my plan for massive action: -Mail 1,000 postcards saying that I buy houses to list of absentee/OO SFR who are 55+ that last purchased their home in year 1990 and older. Leads will go to PatLive who will screen for motivation and I call back with a general offer of 50% of ARV/Retail, schedule viewing date, and get the contract signed. -Mail 1,000 postcards to same criteria above (with fresh names, of course) but this postcard will quote a blind offer of 45% of ARV/Retail. "I would like to buy your house at XXX for $XXX CA$H. You won't have to pay closing costs, or any other nonsense fees. $XXX is net to you/$XXX is cash in YOUR pocket. If you are interested, please call me at ******. Because my funds are limited, this offer may only be available for a limited time and/but I am definitely willing to negotiate. I REALLY want that house. P.S. Please call." I will direct these calls to voicemail and anyone that calls/leaves a message I call back and go from there. I was thinking of split testing the voicemail to where half the postcards go to a long 2 minute detailed message, and the other half goes to a quick, short, more one-man-shop kind of thing like "Hey you've reached Ana. I'm sorry I missed your call. Please leave a message and I'll call you back as soon as possible. Thanks and have a good day!" On second thought, yes I will be split testing :). #marketingmaniac. I'm thinking this should be handwritten with a live stamp but my limited funds say print all the things! -I want to do that same thing with inheritance lists/probate lists but I'm having a hard time finding a credible source other than the county office which is horrifically time consuming with my full time job and now also my full time Real Estate Wholesaling Empire. I will be utilizing: findcompsnow.com for ARV/Retail. Podio for offer tracking, campaign reminders, campaign results tracking, and just basically one place to house all my CRM data. VA to compile blind offers and Mail Merge into podio and a csv document for campaigns. Vumber for multiple numbers forwarded to voicemail and PatLive. Either click2mail or yellowletters for postcards. Maybe both. I will be tracking my results and everything in this post. The first mailing will be to my second bullet point since I'm still waiting for PatLive to officially accept/set up my account ... Even though I've already been charged $105 for my month? ::side eye:: Not sure what's up with that but no sense in crying about the little dollars when I'm getting ready to help thousands of people in distressed situations and make TONS of money with my new system while I'm at it! Hehe :D Wish me luck!!
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Real Estate Broker · Modesto, CA · Member since 2014 · 82 posts · 76 votes
11y
Originally posted by @Ana G.:

Hey BP'ers! I've been lurking for about 2 months now and can finally say I'm READY. Like OBSESSIVELY ready. I'm quitting my job in 30 days or less even if it means ZERO sleep and personal time. I'm committed and STARVING!! Here's my plan for massive action:

-Mail 1,000 postcards saying that I buy houses to list of absentee/OO SFR who are 55+ that last purchased their home in year 1990 and older. Leads will go to PatLive who will screen for motivation and I call back with a general offer of 50% of ARV/Retail, schedule viewing date, and get the contract signed.

-Mail 1,000 postcards to same criteria above (with fresh names, of course) but this postcard will quote a blind offer of 45% of ARV/Retail.
"I would like to buy your house at XXX for $XXX CA$H. You won't have to pay closing costs, or any other nonsense fees. $XXX is net to you/$XXX is cash in YOUR pocket. If you are interested, please call me at ******. Because my funds are limited, this offer may only be available for a limited time and/but I am definitely willing to negotiate. I REALLY want that house. P.S. Please call."
I will direct these calls to voicemail and anyone that calls/leaves a message I call back and go from there. I was thinking of split testing the voicemail to where half the postcards go to a long 2 minute detailed message, and the other half goes to a quick, short, more one-man-shop kind of thing like "Hey you've reached Ana. I'm sorry I missed your call. Please leave a message and I'll call you back as soon as possible. Thanks and have a good day!" On second thought, yes I will be split testing :). #marketingmaniac. I'm thinking this should be handwritten with a live stamp but my limited funds say print all the things!

-I want to do that same thing with inheritance lists/probate lists but I'm having a hard time finding a credible source other than the county office which is horrifically time consuming with my full time job and now also my full time Real Estate Wholesaling Empire.

I will be utilizing:
findcompsnow.com for ARV/Retail.
Podio for offer tracking, campaign reminders, campaign results tracking, and just basically one place to house all my CRM data.
VA to compile blind offers and Mail Merge into podio and a csv document for campaigns.
Vumber for multiple numbers forwarded to voicemail and PatLive.
Either click2mail or yellowletters for postcards. Maybe both.

I will be tracking my results and everything in this post. The first mailing will be to my second bullet point since I'm still waiting for PatLive to officially accept/set up my account ... Even though I've already been charged $105 for my month? ::side eye:: Not sure what's up with that but no sense in crying about the little dollars when I'm getting ready to help thousands of people in distressed situations and make TONS of money with my new system while I'm at it! Hehe :D

Wish me luck!!

 Ana - I love the passion!!!   you already said " ZERO sleep and personal time. I'm committed and STARVING!! " Kool - look at Real Estate as a second job!!!  when you're broke - how you gonna pay for marketing - (this is the blood to the business!!)

In Southern Calif - we mail approx 5,000 units per month (approx $2,600 per month)

1.postage - first class mail $.49  (standard is cheaper)

2. paper $.01

3. Envelope $.01

4. ink $.01

Trust me - we train / we mentor - we tell our junior partners keep your job!!!

"Starving bellies - make foolish decisions!!" 

Michael Rae

See this reply in the discussion

101 Replies

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  • Raleigh, NC · Member since 2012 · 31 posts · 0 votes
    11y

    Good luck @Ana G.

  • Wholesaler · Miami, FL · Member since 2015 · 202 posts · 149 votes
    11y
    Thanks! Wayne Terry
  • Real Estate Investor · Dana Point, CA · Member since 2014 · 13 posts · 5 votes
    11y

    Ana way to attack the  market, love the mentality! 

    Go get em!

  • Investor · Cedar Hill, TX · Member since 2010 · 49 posts · 10 votes
    11y
    Looks like a well thought out game plan, good luck. I'm just about to take the leap myself on direct marketing in my area.
  • Residential Real Estate Agent · Lakewood, CA · Member since 2008 · 96 posts · 31 votes
    11y

    @Ana,

    To your best success ever!!!! In California we have been great with probate leads, and in Florida there are even more cases than here, it maybe something to consider as well.

    My friend was a Realtor for KW in Miami, moved to California, but loves Miami real estate, and continues to flourish his business there, and has gotten me excited about Miami. Let's keep in touch, as I will send you a colleague request.

  • Wholesaler · Miami, FL · Member since 2015 · 202 posts · 149 votes
    11y
    Thank you! Dorian John I learned that from Think & Grow rich. Mind shift is the first step, I hear.
  • Wholesaler · Miami, FL · Member since 2015 · 202 posts · 149 votes
    11y
    Mark Lopez Good luck on your mailing campaign! We can accomplish our goals as long as we maintain our accountability and stay committed.
  • Wholesaler · Miami, FL · Member since 2015 · 202 posts · 149 votes
    11y
    Thank you Bernie Germani Thank youThat sounds
  • Wholesaler · Miami, FL · Member since 2015 · 202 posts · 149 votes
    11y
    Oops hehe I'm still trying to get the hang of this app. Thanks Bernie Germani that sounds great!
  • Baltimore, MD · Member since 2015 · 80 posts · 18 votes
    11y

    Excellent plan of action @Ana Garcia ! I am new as well and I have 500 written absentee letters ready to go and plan to send out 250 of them tomorrow. Right now I have an account with Ring Central for sellers to leave a voicemail but I have been curious about patlive for some time now. Please let me know what you think of them and how smooth the process was to set up. Good luck!

  • Real Estate Agent · Miami, FL · Member since 2014 · 24 posts · 5 votes
    11y

    you have the right mind set... good luck...

  • Wholesaler · Scottsdale, AZ · Member since 2014 · 227 posts · 93 votes
    11y

    Good work @Ana G. !

    Keep us all posted on the results. I'll be following this topic for updates. Hope you've listened to Podcast 102, some great info and advice there for those just starting out and reminded me of some of my first experiences. 

    Keep that attitude too. It can be a bit of an emotional rollercoaster at times. 

  • Real Estate Broker · Modesto, CA · Member since 2014 · 82 posts · 76 votes
    11y
    Originally posted by @Ana G.:

    Hey BP'ers! I've been lurking for about 2 months now and can finally say I'm READY. Like OBSESSIVELY ready. I'm quitting my job in 30 days or less even if it means ZERO sleep and personal time. I'm committed and STARVING!! Here's my plan for massive action:

    -Mail 1,000 postcards saying that I buy houses to list of absentee/OO SFR who are 55+ that last purchased their home in year 1990 and older. Leads will go to PatLive who will screen for motivation and I call back with a general offer of 50% of ARV/Retail, schedule viewing date, and get the contract signed.

    -Mail 1,000 postcards to same criteria above (with fresh names, of course) but this postcard will quote a blind offer of 45% of ARV/Retail.
    "I would like to buy your house at XXX for $XXX CA$H. You won't have to pay closing costs, or any other nonsense fees. $XXX is net to you/$XXX is cash in YOUR pocket. If you are interested, please call me at ******. Because my funds are limited, this offer may only be available for a limited time and/but I am definitely willing to negotiate. I REALLY want that house. P.S. Please call."
    I will direct these calls to voicemail and anyone that calls/leaves a message I call back and go from there. I was thinking of split testing the voicemail to where half the postcards go to a long 2 minute detailed message, and the other half goes to a quick, short, more one-man-shop kind of thing like "Hey you've reached Ana. I'm sorry I missed your call. Please leave a message and I'll call you back as soon as possible. Thanks and have a good day!" On second thought, yes I will be split testing :). #marketingmaniac. I'm thinking this should be handwritten with a live stamp but my limited funds say print all the things!

    -I want to do that same thing with inheritance lists/probate lists but I'm having a hard time finding a credible source other than the county office which is horrifically time consuming with my full time job and now also my full time Real Estate Wholesaling Empire.

    I will be utilizing:
    findcompsnow.com for ARV/Retail.
    Podio for offer tracking, campaign reminders, campaign results tracking, and just basically one place to house all my CRM data.
    VA to compile blind offers and Mail Merge into podio and a csv document for campaigns.
    Vumber for multiple numbers forwarded to voicemail and PatLive.
    Either click2mail or yellowletters for postcards. Maybe both.

    I will be tracking my results and everything in this post. The first mailing will be to my second bullet point since I'm still waiting for PatLive to officially accept/set up my account ... Even though I've already been charged $105 for my month? ::side eye:: Not sure what's up with that but no sense in crying about the little dollars when I'm getting ready to help thousands of people in distressed situations and make TONS of money with my new system while I'm at it! Hehe :D

    Wish me luck!!

     Ana - I love the passion!!!   you already said " ZERO sleep and personal time. I'm committed and STARVING!! " Kool - look at Real Estate as a second job!!!  when you're broke - how you gonna pay for marketing - (this is the blood to the business!!)

    In Southern Calif - we mail approx 5,000 units per month (approx $2,600 per month)

    1.postage - first class mail $.49  (standard is cheaper)

    2. paper $.01

    3. Envelope $.01

    4. ink $.01

    Trust me - we train / we mentor - we tell our junior partners keep your job!!!

    "Starving bellies - make foolish decisions!!" 

    Michael Rae

  • Josh NixBusiness Member
    Lender · Lincoln, NE · Member since 2014 · 304 posts · 101 votes
    11y

    @Ana G. Any news yet on the direct mail? I'm anxious to know more. I'm doing some research myself to start my direct mail campaign.

    Good Life Lending4.996 Reviews
  • Wholesaler · Miami, FL · Member since 2015 · 202 posts · 149 votes
    11y

    alright I'm back for an update!

    My first mailing to list size of 1028 Owner Occupied using zip letters and a standard "I want to buy your house" yielded 2.15% response rate and resulted in one deal that should've netted me $20k but I lowered my price for my investor buyer and was supposed to then net $12.5k but I paid my sellers closing costs so I ended up netting $10,050 today because we finally closed the deal today! My very first deal :D. (add that buyer pays all closing costs to your contracts!!)

    That same month I mailed 957 zip letters with a 45% offer in it based on the estimated ARV (using zillow). It got me the highest response at 4%. I got one deal out of it that should've netted $10k but I JV'd with another wholesaler and we split the fee. So I will net $5k when I finally closes on June 5. Although I did almost have another deal from that mailing but the seller decided to give it to her daughter instead last minute.

    That same month I mailed 1000 bandit sign postcards (got 8 calls for a 1.3% response rate) to the vacant seller list from Kent Clothier and almost got one deal but i decided to not touch it. Honestly I know I could've gotten that deal (seller lived in PA) but he needed the money from his home to help pay for his Cancer treatment so I decided I don't want to toy with this one. It's a serious situation and I wanted him to get as much money as he could from the sale by using a realtor. Btw, this list is honestly pretty darn good. I recently mailed the second batch and I got a HUGE response from this list. Everyone wanted to sell but they just want retail. Got quite a few really good leads though but I'm still a newbie so creative finance deals need to be researched a little more before I can close more deals. Update on the second mailing response coming soon.

    So basically PatLive has been working wonders. They answer and I call them back equipped with a price in mind on their property. Definitely recommend them. Also, Vumber is working darn good too.

    I'm going to learn how to do Lease Options so I can close way more deals. Update coming soon. Good luck everyone!

    @Lucas P.josh nix

    Tagging stopped working -,-

    @Josh Nix

    @MICHAEL YBARRA

    @Mark Lopez

    @Brian C

    @Josh Nix

  • Investor · Arlington, TX · Member since 2015 · 200 posts · 61 votes
    11y

    @Ana G.

     This is AWESOME! Go YOU and keep up the hard work! I loveeeeeeeee that you're keeping us updated! 

    By the way, what is JV'd?

    See you at the TOP! 

  • Investor · Arlington, TX · Member since 2015 · 200 posts · 61 votes
    11y

    @Ana G.

    And one more quesiton, if you don't mind my asking. Are you wholesaling? I'm in the middle of the Ultimate Beginner's Guide and just trying to keep up with what exactly happened in your first deal lol. Did you pay cash for the property? Or were you the in between? 

  • Baltimore, MD · Member since 2015 · 80 posts · 18 votes
    11y

    @Lauren Lockett 

    JV= Joint Venture, which means she partnered with another investor on the deal and split the profit.

    @Ana G.

    Did you only use the three criteria for your listsource leads (absentee, age 55+, and bought place 1990 and later)? How many results did that yield you (obviously at least 2k)? Have you been following up with those who have not responded at all? 

  • Investor · Arlington, TX · Member since 2015 · 200 posts · 61 votes
    11y

    @Brian C.

    Ohhh got it! From context, I figured it was some sort of working with someone. Good to know! Thank you!!!

  • Investor · Valdosta, GA · Member since 2015 · 187 posts · 112 votes
    11y

    You are amazing woman! Thanks for the inspiration and ideas for DM. Full speed ahead from here!

  • Investor · Cedar Hill, TX · Member since 2010 · 49 posts · 10 votes
    11y

    Ana,

    EXCELLENT, EXCELLENT, EXCELLENT! I believe I can speak for all of us in this forum, great work on taking action and not procrastinating!! Keep it up!!

    Mark - Texas

  • Pittsburgh, PA · Member since 2015 · 41 posts · 16 votes
    11y

    @Ana G. Way to take action! Please keep us posted!

  • Real Estate Broker · Orange, CA · Member since 2015 · 31 posts · 14 votes
    11y

    @Ana G.

    Hi Ana, congrats on your success. It's great to hear success stories from new investors. 

    I was wondering if you can share with us how much you are spending each month for everything. Do you have a monthly marketing budget?  Are you tracking what your return on investment is for each marketing piece? 

    Also, now that you have been doing this for 3 months, looking back would you have done anything differently? If so, why?

    Thanks, 
    -John

  • Laguna Niguel, CA · Member since 2015 · 71 posts · 29 votes
    11y

    Hi @Ana G.

    It's great to see you making good progress! I'm gearing up to start my first mailing campaign as well and seeing your progress really gets me excited and motivated. One question. When you mentioned "That same month I mailed 1000 bandit sign postcards (got 8 calls for a 1.3% response rate) to the vacant seller list from Kent Clothier and almost got one deal..." what do you mean by "bandit sign postcards"? 

  • Real Estate Agent · Brooklyn, NY · Member since 2014 · 250 posts · 60 votes
    11y

    Yeah what is a bandit sign postcard?

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