What do these sayings mean: "it's not the price it's the terms" +

[Aloma Murray]

I've heard/read these sayings and would love some more explanation from some more experienced investors.

"You make your money at the time of purchase"

"It's not the price so much but the terms of the deal"

[Ashley Cote]

For the "You make your money at the time of purchase" there's also a second half to that saying "you realize it at the time of sell".

It basically just draws to the fact that if you buy smart, you have already made your money. If you buy a bad deal, you've most likely lost it or broke even if you're lucky. At least that's my understanding of the saying.