My TurnKey Investing Strategy. Feedback please.

My TurnKey Investing Strategy. Feedback please.

Atlanta, GA · Member since 2017 · 54 posts · 30 votes

So, I know this has been discussed a million times on this site. I just wanted some feedback on my strategy over the next 5-10 years or so. 

Here's a little background about me. My wife and I are both employed (W2) and make about $60,000 a year in household income. We have about $30,000 cash currently and no debt. Our monthly expenses are under $2,000.

My plan is to invest in turnkey SFR in the Memphis market. I would like to buy between 15 and 20 gradually over the next 5-10 years. I expect the houses to all be between $100K-140K. I expect these to each rent for $800 - $1,200 per month. My cash flow goal after ALL expenses (including PITI, management fees, all maintenance and a reasonable allowance for vacancy) is an average of $200 per month per property. My plan is to finance these with traditional mortgages, 10%-20% down.

Here's what I'd like to know: 

Are my cash flow goals reasonable and achievable? 

Is there another market that you think would work better for my strategy?

Is securing that many traditional mortgages possible?

What are some difficulties I may encounter? What suggestions do you have for me?

If some experience property investors wouldn't mind sharing some wisdom I would greatly appreciate it. Thanks for your time.
 

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Chris ClothierBusiness Member
Rental Property Investor · memphis, TN · Member since 2009 · 2k+ posts · 3k+ votes
6y
Originally posted by @Andrew M.:

So, I know this has been discussed a million times on this site. I just wanted some feedback on my strategy over the next 5-10 years or so. 

Here's a little background about me. My wife and I are both employed (W2) and make about $60,000 a year in household income. We have about $30,000 cash currently and no debt. Our monthly expenses are under $2,000.

My plan is to invest in turnkey SFR in the Memphis market. I would like to buy between 15 and 20 gradually over the next 5-10 years. I expect the houses to all be between $100K-140K. I expect these to each rent for $800 - $1,200 per month. My cash flow goal after ALL expenses (including PITI, management fees, all maintenance and a reasonable allowance for vacancy) is an average of $200 per month per property. My plan is to finance these with traditional mortgages, 10%-20% down.

Here's what I'd like to know: 

Are my cash flow goals reasonable and achievable? 

Is there another market that you think would work better for my strategy?

Is securing that many traditional mortgages possible?

What are some difficulties I may encounter? What suggestions do you have for me?

If some experience property investors wouldn't mind sharing some wisdom I would greatly appreciate it. Thanks for your time.
 

Andrew,

Nice job introducing yourself and laying out a bit of your strategy.  It is kind of "30,000 foot-ish" so hard to give in depth feedback, but enough to start with.  And with the responses you've already received, hopefully I can give you some things to think about as you move forward.

First, you have to know that on a site like BiggerPockets the responses are going to run the gamut.  Unfortunately, you often have no idea what the experience or expertise is of the poster.  Here is my advice on what you posted and my advice on some of the comments from others.

Based on what you wrote, I would suggest trying to find an experienced real estate investor who can answer some of your questions about why you are investing.  Your goals.  Not that crap about "know your why" or "how to calculate your freedom number", but why you are actually investing in real estate.  I had this grand plan when I first started in 2003 to own 50 inexpensive properties in Memphis (I think at the time I described them as cheap) and I want to make $200 a month.  I was a passive investor at the time living in Denver with a full time job running my first start-up.  I also flipped houses in Denver because everyone told me I was supposed to learn to do it myself and invest close to home.  Problem was, I had no idea how these actions were going to lead to my goals of building long-term wealth and having a portfolio I could pass on to each of my kids.  That was goal, I was just doing a bunch of stuff blindly.  Fast forward, I almost drowned in all the paperwork of owning that many properties and the cheap, crap properties that were easy and cheap to buy became the bane of my existence.  I'm not sure I ever saw $200 monthly per property across my portfolio and I owned 57 properties at one point.  It was a disaster because I was just doing stuff with no real understanding.  And by the way, I flipped two properties in Denver and made a killing.  I thought I had it figured out and lost every $ of profit from those on the third.  I realized I am a much better business man than I am full time real estate developer.  I became a passive investor right then and there.

You need to connect with a local investor in Atlanta if possible.  If not, start listening to the BP podcast and find persons whom you feel you can connect with and reach out.  You need to surround yourself with people who are successfully doing what you want to do.  You will become the 6 people you surround yourself with so be careful who you listen to.  The naysayers and posters constantly posting all the reasons other investors can't do something are the ones who are not where you want to be.  Choose carefully!

I agree with many posters on here about the number of properties and the cash flow. Both are arbitrary. It doesn't have to be a set number of properties and it does not have to be a set cash flow number. My personal advice is that I would rather use leverage to acquire properties than hold them. I want to buy properties where I can fashion the calculations to reduce principle and own the asset free and clear in the shortest time possible. I often am cash flow neutral but pay off assets in 8-12 years. I don't need cash flow and I have a solid, steady income so I don't put money off to the side as a "no-big-deal" fund. I know that move-outs, maintenance and Capex will occur, but I take precautions to limit those exposures as much as possible. In your case, over a 15-20 year period, if you are able to purchase 1-2 properties every 3-5 years, you could own 8-10 properties inside that time frame and if you purchase properties that are a better long-term value investment, you may see rents from $1100 to $1400. If your average rent is $1250 and you own 8 properties, your monthly gross income would be roughly $9000 monthly. Ten properties would be $12,500 monthly. Rather than trying to figure out how many $200 rentals you can acquire, think what your real long-term goal is and ask mentors or investors who have achieved that goal to assist in the best strategy. That is my first advice. I just think you may be a bit premature in laying out a plan and I just hope you exercise patience before moving forward. Hopefully every poster on here would agree that there is no need to rush.

Now, my other advice is to understand that the word turnkey means absolutely nothing today on this site. It has been hijacked so many times that you need to forget it and understand it is simply a marketing term. On some level it means that there are some passive elements to the investment. Someone bought something and they are selling it. That pretty much sums up what every turnkey property has in common! From there, you really have to understand that it is up to you to dig in and get to know if the person or company you are doing business with is going to help you reach the goal you have set for yourself and the strategy you are using. I mentioned taking steps to reduce my exposure to maintenance, vacancy and Capex. You absolutely can reduce those variables, especially in the relatively short period of the first 7-10 years. Not every investor and certainly not every company that markets "turnkey" real estate believes in or understands how to do that. There are definitely differences in companies and the actual value they bring you as an investor. Figuring out how to align your needs and expectations with that value is your challenge.

Any poster on here who tells you definitely will or that you will not make money with a certain strategy or investment has no idea what they are talking about and probably not worth taking seriously.  Each person has there own experiences, but none are in your situation and none can tell you exactly what outcome you will achieve.  There is a possibility to achieve what you outlined in your post by purchasing turnkey properties in Memphis.  Yes, you can hit those goals.  You can also lose a lot of money and miss your goals.  Your job is to do your homework on the front end and align your expectations with the best decisions based on knowledge, facts and doing your own homework.

I would read what Rob Hakes has to say and definitely pay attention to his story. He has documented his experience so far.  But remember, he made decisions and had expectations and he can share with you what he did and how it has turned out...with that particular investment and company.  He has taken the time to document it.  He has not taken the time to go on every thread about Turnkey and simply tell the poster that they were definitely going to lose money.  If you are going to learn lessons from investors, learn them from those that are giving details and sharing the good, the bad and the ugly.  And remember, your job is to make an educated investment decision.  All of the horror stories plus all of the homerun stories only amount to data and education.  

Two last things in my ridiculously long post!  @Matt R. is one of those guys that I love reading and for years have told myself and probably him as well that I want to meet up out in Cali for a beer and a surf lesson next time I'm there.  I admire and respect his posts and think he gives great level headed advice.  However, lol.  If we're going to use sports analogies, if my math is correct, a batter laying down 10 bunts is batting 1.000, has 3 runners on base and 7 across the plate.  Those bunts may not be sexy, but over time and adding up, they amount to a lot of wins.  I work with a lot of investors who have no need nor desire to go any public forum, they just love the consistent and reliable realization of hitting their goals and expectations.  Many with well over 10 bunts!

Lastly, investing does not have to be an "or" strategy.  You can have "and" strategies.  In other words, you can invest in passive, turnkey real estate and be an active investor.  You can invest in passive, turnkey real estate and invest in index funds or syndications.  You don't have to choose just one.  It's not invest in one or the other.  I have invested in syndications and while they have been good, I didn't "own" the asset and I could not borrow against the asset.  I have lent money in real estate deals and earned great returns, yet I didn't own the asset when it paid off.  I buy the same dollar amount of an index fund on the same day of every month, and even with the recent corrections, I am still in the black on my investments in the market.  And you know what, the whole time I am making those investments, I have a resident paying off my mortgage where I leveraged a high-quality property passively.

Hopefully this long post sheds some light on your next steps. I'm sure in a city like Atlanta you and find investors who have traveled the path you are discussing and can help shed some light for you. If you have any trouble finding one, reach out and I'll help connect you. I know two investors over there with REI clubs and several on here that are active. Best of luck to you ~

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  • Real Estate Coach · Venice Beach, CA · Member since 2012 · 6k+ posts · 3k+ votes
    6y

    @Andrew M. Any reason for Memphis in particular? There are a lot of turnkey markets out there.

  • Mark S.Pro Member
    Rental Property Investor · KY · Member since 2013 · 1k+ posts · 538 votes
    6y

    @Andrew M., I have 4 with one provider and 1 with another PM company.  I bought 3 directly from Mid South Home Buyers (MSHB) and 1 from their exchange program from another of their investors who originally bought from them.   Those 4 are managed by them.  I bought my other house from another provider who outsourced property management (at the time - now they have their own in house).  That was from James Wachob’s group, now TurnkeyInvest.com.  I like James and his team, but that house has had some HVAC issues arise (over $1K in under a year) and that should never happen on a turnkey (or if it does, it should be fixed by the turnkey company under some sort of first year warranty).  Since this house is with a third-party PM, that didn’t happen.  Perfect example of why you want to have everything done in house.  For comparison purposes, that $1K+ in HVAC repairs was more than all repairs on all my other houses combined since I’ve owned them.  

  • Investor · Worcester County, MA · Member since 2016 · 122 posts · 72 votes
    6y

    @Andrew M.

    Andrew, I 'm going to be a little more encouraging towards your plan.

    The four big objectives things that you'll need to look for , when buying a first out-of-state turnkey  are:

    1. good , decent  neighborhood that will attract and retain good tenants.

    2. house in great condition (either well rehabbed, new, or just pristine) that will attract and retain good tenants.

    3.  Good property management that will find and retain good tenants

    4.  Numbers that work for you

    I think if you can get all of these you have a good chance at success in the short run.  The property management  and house-location are particularly important for long-term success.   You have to have a long time horizon, and the property management will make a huge difference (for an out of state investor), as they will be able to correct issues and problems,  as long as they have an attractive  house in a solid neighborhood to work with. 

    I have five Out of State SFRs (in 3 markets),  and have had some tenant issues as well as maintenance and cap-ex issues (roof, HVACs, etc) .  The property management companies (i luckily have good PMs) have been very helpful and handled these.  And, they have shown solid returns, when I include the Cash flow, appreciation and mortgage payd-own.

    So if you are patient, long-term, and are able to absorb some bumps in the road (financial and emotional) , you may have a good plan.  

  • Real Estate Agent · Member since 2019 · 60 posts · 37 votes
    6y

    @Andrew M.

    Hey andrew. I recently purchased 5 turnkey rentals and I cash flow quite a bit more than $200/ month for each property. The benefit of turnkey is the level of passiveness and the downside is that you leave some money on the table, whether it be purchase price or management fees. Either way it’s a step in the right direction and I am pleased with my investments thus far.

    I researched the Memphis market and it was really good in 2017-2018. Not to say that it’s not a great place to start investing, but I think there are better markets out there.

    Marq Cobb at REI Nation is a great place to start to get your first contact in the industry. I used another turnkey provider and if you want to have a conversation about it I'll gladly share all details.

    I personally invest in Baltimore and NW Indiana. The rents are 1% +\- and are both linear markets. However, the turnkey providers there have a bit higher price point around 135-155k.

    Feel free to message me if you want to set up a time to talk as I think it may be a little easier to have a dialogue.

    I wish you the best in your investments!

    Tim

  • Rental Property Investor · Winston Salem, NC · Member since 2018 · 102 posts · 66 votes
    6y

    @Ryan McKimm

    This is exactly right.

    I have watched a zillion YouTube videos and considered many turnkey options and came to realize buying turnkey, is buying retail.

    Aren’t you doing this to build a nest egg for your future?

    You will pay too much for the property.

    If somebody else finds the tenant, you inherit a tenant that may not be the best tenant option for you.

    Your considering a property manager in your math who will ultimately make as much or close to as much monthly cash flow as you will keep. Remember they will mark up repairs, tenant turnovers, etc.

    Turnovers between tenants that stay a while are often more than $2000 for legit wear and tear. Your proposed pricing plan assumes numbers that are fairly flat and interest rates, acquisition costs, taxes and every other expense is dynamic and floats over time.

    With your W2 income level you will be challenged by bank lenders because of your debt to income ratio yet that’s where you will find your best rates.

    If you challenge your self to find your own properties and tenants, self manage and optimize the business regardless of the market, you will learn the business, and I think without a calculator you might cash flow and keep more money every month and find more equity profits you can keep from paid down mortgages with 10 houses in ten years, then 20 turnkey houses you pay retail pricing for. At least challenge yourself to compare these financial and investment paths before making your first purchase. Stay safe and good luck.

  • Atlanta, GA · Member since 2017 · 54 posts · 30 votes
    6y
    Originally posted by @Ali Boone:

    @Andrew M. Any reason for Memphis in particular? There are a lot of turnkey markets out there.

    Good question, Memphis is the one I've spent the most time researching so far and I personally like the city. I'm definitely open to other areas as I mentioned in my OP though. Do you have a suggestion?

  • Atlanta, GA · Member since 2017 · 54 posts · 30 votes
    6y

    For all those confused, I probably should've mentioned this from the start, I'm from Atlanta but my wife and I are currently working for a US company in Asia. That's the biggest reason I can't house hack, manage the properties myself, etc. Right now we spend some of the year in the US and some of it abroad. 

  • Atlanta, GA · Member since 2017 · 54 posts · 30 votes
    6y
    Originally posted by @David B.:

    @Andrew M.

    Andrew, I 'm going to be a little more encouraging towards your plan.

    The four big objectives things that you'll need to look for , when buying a first out-of-state turnkey  are:

    1. good , decent  neighborhood that will attract and retain good tenants.

    2. house in great condition (either well rehabbed, new, or just pristine) that will attract and retain good tenants.

    3.  Good property management that will find and retain good tenants

    4.  Numbers that work for you

    I think if you can get all of these you have a good chance at success in the short run.  The property management  and house-location are particularly important for long-term success.   You have to have a long time horizon, and the property management will make a huge difference (for an out of state investor), as they will be able to correct issues and problems,  as long as they have an attractive  house in a solid neighborhood to work with. 

    I have five Out of State SFRs (in 3 markets),  and have had some tenant issues as well as maintenance and cap-ex issues (roof, HVACs, etc) .  The property management companies (i luckily have good PMs) have been very helpful and handled these.  And, they have shown solid returns, when I include the Cash flow, appreciation and mortgage payd-own.

    So if you are patient, long-term, and are able to absorb some bumps in the road (financial and emotional) , you may have a good plan.  

    Thanks for the encouragement. I would say the response to my plans have been largely negative. That's ok though, many of the posts have made me think and hopefully start asking the right questions. Good to hear someone confirm it can be done though!

  • Atlanta, GA · Member since 2017 · 54 posts · 30 votes
    6y
    Originally posted by @Mark S.:

    @Andrew M., I have 4 with one provider and 1 with another PM company.  I bought 3 directly from Mid South Home Buyers (MSHB) and 1 from their exchange program from another of their investors who originally bought from them.   Those 4 are managed by them.  I bought my other house from another provider who outsourced property management (at the time - now they have their own in house).  That was from James Wachob’s group, now TurnkeyInvest.com.  I like James and his team, but that house has had some HVAC issues arise (over $1K in under a year) and that should never happen on a turnkey (or if it does, it should be fixed by the turnkey company under some sort of first year warranty).  Since this house is with a third-party PM, that didn’t happen.  Perfect example of why you want to have everything done in house.  For comparison purposes, that $1K+ in HVAC repairs was more than all repairs on all my other houses combined since I’ve owned them.  

     Super valuable information, thanks Mark!

  • Real Estate Coach · Venice Beach, CA · Member since 2012 · 6k+ posts · 3k+ votes
    6y
    Originally posted by @Andrew M.:
    Originally posted by @Ali Boone:

    @Andrew M. Any reason for Memphis in particular? There are a lot of turnkey markets out there.

    Good question, Memphis is the one I've spent the most time researching so far and I personally like the city. I'm definitely open to other areas as I mentioned in my OP though. Do you have a suggestion?

    Sure. Message me anytime.

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