Your feedback on best MF lead gen companies

Charleston, South Carolina
Multi-Family and Apartment Investing
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Your feedback on best MF lead gen companies

Dave Rav
Summerville, SC · Member since 2018 · 553 posts · 252 votes

Hey group!  I'm trying to kickstart marketing for small MF deals (4-25 units) in my region.  I currently own some multifamily, so I have some experience in this niche.  I'm trying to grow my portfolio.  

Open to full-service companies OR just lead generation. 

I've been vetting several lead generation companies.  Does anyone have any feedback on the following:

- reipro

- Listability

- Propstream

- Open Letter Marketing

- Invelo (via BP membership)

Thanks and happy investing 2023!

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Drew SygitBusiness Member
Property Manager · Royal Oak, MI · Member since 2012 · 12k+ posts · 9k+ votes
3y

Contact PMC companies about potential sales = that about sums it up.

[email protected]248-209-6824
Logical Property Management4.9451 Reviews
WebsiteView Page
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  • Amber Forkey
    Property Manager · Watertown, NY · Member since 2021 · 141 posts · 78 votes
    3y

    @Dave Rav Have you considered contacting property management companies that do not offer brokerage services (buying/selling) to their clients? 

    1Reply
  • Dave Rav
    OP
    Summerville, SC · Member since 2018 · 553 posts · 252 votes
    3y

    @Amber Forkey I have not.  I'm intrigued by this approach.  So, you're saying to reach out to PMs and see if they have clients who may be motivated to sell?  I'm open to hearing more.

    Thanks!

    0Reply
  • Drew SygitBusiness Member
    Property Manager · Royal Oak, MI · Member since 2012 · 12k+ posts · 9k+ votes
    3y

    Contact PMC companies about potential sales = that about sums it up.

    [email protected]248-209-6824
    Logical Property Management4.9451 Reviews
    WebsiteView Page
    2Reply
  • Dave Rav
    OP
    Summerville, SC · Member since 2018 · 553 posts · 252 votes
    3y

    @Drew Sygit thanks!

    0Reply
  • Patrick DruryBusiness Member
    Real Estate Agent · Columbus, OH & Cleveland OH · Member since 2021 · 1k+ posts · 2k+ votes
    3y

    @Dave Rav
    Just call every property owner of small multifamily in the area you are looking to invest. Turn over enough rocks and follow up enough and you will find something extraordinary. 

    [email protected]614-412-4565
    Reafco-555 Reviews
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    1Reply
  • Jonathan GreeneBusiness Member
    Real Estate Consultant · Madison, NJ · Member since 2016 · 6k+ posts · 7k+ votes
    3y

    The list of data providers matters much less than most think. Most will have the same data that is publicly available, but they get it to you faster and with no hassle. Still, getting fully skip-traced hot data on MF is not that easy overall in terms of accuracy. I would focus more on your follow-up plan, CRM, contact reach-out plan, scripts and dialogues for out-of-state vs. tired than the actual source. Most vetted companies can get investors appointments, but they can't close the deals so a lot of people get overwhelmed when the marketing works.

    [email protected]Podcast Guest on Show BiggerPockets Daily 667: 5 Amazing Benefits Multifamily Investments Offer (That Single Family Homes Don’t) by Gino Barbaro
    Zen and the Art of Real Estate Investing59 Reviews
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    2Reply
  • Jenell PoncabarePro Member
    Investor · Jacksonville, FL · Member since 2015 · 138 posts · 43 votes
    3y

    Hi @Dave Rav and Happy New Year!

    Invelo and Open Letter Marketing work hand in hand together. We would love to help you grow your portfolio. I am going to send you a message. 

    2Reply
  • Wale LawalBusiness Member
    Real Estate Broker · Houston | Dallas | Austin, TX · Member since 2018 · 5k+ posts · 2k+ votes
    3y

    @Dave Rav

    Leverage your local community to get your name out there. Get involved at local events, at the Chamber of Commerce, or with local businesses to directly interact with your local community. Prospective leads can ask questions, learn about your property, and get all the information they need to attract them into visiting the property.

    At the end of the day, it’s all about visibility. The best lead generation strategies are centered around the idea of maximizing your brand visibility both offline and online.

    All the best!

    [email protected]832-776-9582Podcast Guest on Show #469
    NETWORTH BUILDERS5236 Reviews
    WebsiteView Page
    1Reply
  • Amber Forkey
    Property Manager · Watertown, NY · Member since 2021 · 141 posts · 78 votes
    3y
    Quote from @Dave Rav:

    @Amber Forkey I have not.  I'm intrigued by this approach.  So, you're saying to reach out to PMs and see if they have clients who may be motivated to sell?  I'm open to hearing more.

    Thanks!

     Yes, just as @Drew Sygit described. It's a rough conversation to have initially if nobody knows you but after you call a few your "pitch" will become less nervous sounding and you'll feel a lot more comfortable having the conversation. Since you're buying for yourself you may see what kind of ship the PM companies are running and choose to use their services yourself in the management of the properties. 

    We're all problem solvers. Your problem is you need properties, the PM's problem is they are losing a portion of their book if the owner sells (potentially to you). Bridge that gap somehow and they'll remember you the next time they have an owner wanting to sell. 

    1Reply
  • Dave Rav
    OP
    Summerville, SC · Member since 2018 · 553 posts · 252 votes
    3y

    @Patrick Drury, @Jonathan Greene, @Jenell Poncabare, @Wale Lawal, @Amber Forkey

    Thank you all!  I actually met with my first PM today.  Granted, he was a warm contact.  He didn't exactly have what I was looking for, but we had some great conversation.  I'm going to network with a few other local PMs over the next 1-2 weeks.

    4Reply
  • Jenell PoncabarePro Member
    Investor · Jacksonville, FL · Member since 2015 · 138 posts · 43 votes
    3y
    Quote from @Dave Rav:

    @Patrick Drury, @Jonathan Greene, @Jenell Poncabare, @Wale Lawal, @Amber Forkey

    Thank you all!  I actually met with my first PM today.  Granted, he was a warm contact.  He didn't exactly have what I was looking for, but we had some great conversation.  I'm going to network with a few other local PMs over the next 1-2 weeks.

    That's a start! Keep us updated on how the other meetings go!

    1Reply
  • Johnna Comer
    Member since 2023 · 5 posts · 2 votes
    3y

    We are currently using Commercial Empire Deal Flow to create our lists, and Lead Sherpa's skip tracing service for skip tracing. Lead Sherpa, so far, has been the most cost effective and easiest skip tracing tool in MF for us, because it's one of the few platforms you only need the business name to skip trace the owner and they give multiple phone numbers/emails. 

    1Reply
  • Wale LawalBusiness Member
    Real Estate Broker · Houston | Dallas | Austin, TX · Member since 2018 · 5k+ posts · 2k+ votes
    3y
    Quote from @Dave Rav:

    @Patrick Drury, @Jonathan Greene, @Jenell Poncabare, @Wale Lawal, @Amber Forkey

    Thank you all!  I actually met with my first PM today.  Granted, he was a warm contact.  He didn't exactly have what I was looking for, but we had some great conversation.  I'm going to network with a few other local PMs over the next 1-2 weeks.


     My pleasure, keep learning and growing.

    Happy to help!

    [email protected]832-776-9582Podcast Guest on Show #469
    NETWORTH BUILDERS5236 Reviews
    WebsiteView Page
    1Reply
  • Justin Moy
    Investor · Kansas City, MO · Member since 2020 · 400 posts · 278 votes
    3y
    Quote from @Johnna Comer:

    We are currently using Commercial Empire Deal Flow to create our lists, and Lead Sherpa's skip tracing service for skip tracing. Lead Sherpa, so far, has been the most cost effective and easiest skip tracing tool in MF for us, because it's one of the few platforms you only need the business name to skip trace the owner and they give multiple phone numbers/emails. 


     I'm curious what your experience has been so far going direct to owner like this? Do you cold call? Email? Send letters? Thanks for your insight!

    1Reply
  • Johnna Comer
    Member since 2023 · 5 posts · 2 votes
    3y
    Quote from @Justin Moy:
    Quote from @Johnna Comer:

    We are currently using Commercial Empire Deal Flow to create our lists, and Lead Sherpa's skip tracing service for skip tracing. Lead Sherpa, so far, has been the most cost effective and easiest skip tracing tool in MF for us, because it's one of the few platforms you only need the business name to skip trace the owner and they give multiple phone numbers/emails. 


     I'm curious what your experience has been so far going direct to owner like this? Do you cold call? Email? Send letters? Thanks for your insight!

    We are starting with cold calls and emailing. We have discussed running a direct mail campaign but have yet to do so. Would love to hear some feedback from MF Investors who have ran direct mail campaigns!
    1Reply
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