Real Estate Agent · Los Angeles, CA · Member since 2018 · 2k+ posts · 1k+ votes
Hello!
I am looking into some new markets to invest in. I typically buy 2-4 unit properties. The challenge I'm seeing is the development/existence of all the larger apartment complexes near these properties. As a smaller property, I can't compete except for price.
Am I missing something? Any guidance would be appreciated.
You are not missing it but you are also not doomed. In Omaha the 2 to 4s can still win if they are in the right pocket, have better unit layouts, parking, yards, less noise, and you can run them like a clean quiet small community instead of a churn factory.
The big complexes usually set the floor on concessions and amenities, but they also have fees, stricter rules, and a lot of turnover. Your edge is targeting renters who want a simple place with a real person landlord, quick maintenance, and no junk fees. I would underwrite with whatever the closest big complex is actually getting after concessions, then stress test your rents a bit lower and see if the deal still works.
What parts of Omaha are you looking at and are you house hacking or buying as a straight rental? If you share a purchase price range and expected rents I can sanity check the numbers against what those nearby complexes are really doing.
You are not missing it but you are also not doomed. In Omaha the 2 to 4s can still win if they are in the right pocket, have better unit layouts, parking, yards, less noise, and you can run them like a clean quiet small community instead of a churn factory.
The big complexes usually set the floor on concessions and amenities, but they also have fees, stricter rules, and a lot of turnover. Your edge is targeting renters who want a simple place with a real person landlord, quick maintenance, and no junk fees. I would underwrite with whatever the closest big complex is actually getting after concessions, then stress test your rents a bit lower and see if the deal still works.
What parts of Omaha are you looking at and are you house hacking or buying as a straight rental? If you share a purchase price range and expected rents I can sanity check the numbers against what those nearby complexes are really doing.
I’m in Indianapolis and for whatever reason we have a million duplexes so this issue is very common. It’s just a different tenant base IMO. They want a quieter place with a yard for their dog. If they want smaller yet newer places with gyms and dog washing stations they pick the big shiny new developments. Just two different people. We however have no issues filling duplexes and triplexes if priced correctly and again they super common here as we manage well over 100 duplexes. Plus they typically stay longer in duplexes than our 60 unit building leading to lower turnover costs.
I have nothing unique to say as the guys above nailed it on the head - your advantage is being a 'mom and pop landlord' and not a big corporation. Tenants like that, seek it out and will stay long term if the rent is reasonable and you're responsive to maintenance issues. Best of luck.
It really depends on the supply and demand dynamics of the local market. If there's a lot of supply of these amenity rich places, it may be tougher to rent out your unit.
That said, if your market is anything like mine, we are drastically undersupplied and getting renters is easy. Also - only so many people can afford the cookie cutter apartments anyway as you're generally paying a higher price for amenities.