I am a Kansas City based operator spending time on land near Branson, Missouri, and the more I look, the more one gap stands out.

Branson hosts around ten million visitors a year. The development money follows them: attractions, luxury product, second homes, short term rentals. What does not get built is housing for the people who work there. Servers, housekeepers, techs, retail staff. Employers openly say housing is a staffing problem now, and local leaders say the same in public.

I am not pitching anything. I am trying to learn the shape of this before I get serious about any specific ground:

1. Has anyone here built or funded workforce housing in a tourism driven market? What product type worked, rentals, for sale, mixed?

2. Did the city or county actually show up as a partner, or was the support just talk?

3. What killed deals that looked obvious on paper?

Appreciate any real experience, good or bad.