Property Management Business Marketing Strategy

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John UnderwoodPro Member
Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
4y

As a certified and licensed PM you should have a professional website.

You can then advertise on social media, market to landlords, possibly at a RE Club meeting. Pay to be a vendor so you can advertise to their group.

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  • John UnderwoodPro Member
    Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
    4y

    As a certified and licensed PM you should have a professional website.

    You can then advertise on social media, market to landlords, possibly at a RE Club meeting. Pay to be a vendor so you can advertise to their group.

    1Reply
  • Zachary Bliss
    Realtor · Bradenton, FL (Bradenton) · Member since 2020 · 88 posts · 44 votes
    4y

    Hello @Rei Julian Pornobe Teodoro

    I would say the first step would be to get in touch with Investors in the areas you are offering your services. There is a few ways to do this: Network within Facebook groups, Pull a list of Investors from Public records, or go to local REIA groups and network there.

    I would recommend having a professional website as John mentioned to run Paid advertising through Google and FB ads, and also have a cold outreach strategy in place to reach out to Investors to offer your services to them.

    My company can help you in both of these endeavors, feel free to reach out if you would like to discuss further!

    0Reply
  • Leslie Anne Morris
    Real Estate Agent · Smoky Mountains, TN · Member since 2022 · 1k+ posts · 984 votes
    4y

    I’m currently deploying an Omni channel approach using a paid professional marketing partner. Word of mouth is working for us also. 

    0Reply
  • Rei Julian Pornobe Teodoro
    OP
    Member since 2022 · 5 posts · 2 votes
    4y
    Quote from @John Underwood:

    As a certified and licensed PM you should have a professional website.

    You can then advertise on social media, market to landlords, possibly at a RE Club meeting. Pay to be a vendor so you can advertise to their group.


     Thanks for sharing John. Much appreciated!

    1Reply
  • Brent Sweet
    Investor · Willard, MO · Member since 2022 · 25 posts · 22 votes
    4y

    I don't really know how to get clients, but I can tell you how I picked mine and it is a very non-traditional way.  I had an employee in my day job.  Long story short he basically got a "I'm selling your unit and you have 2 weeks to get out" notice.  Whether that was legal or not... moot point he had to get out.

    When I was talking about hiring a property management company he said you need to hire X.  He was like as a tenant they always answered my call, they always showed up for their appointment, they never rented one out from under me.  He is like every other company (and he worked with a lot) would set up appointments, not show and then when he called they'd be like oh someone rented it without looking at it.  He was like well the least you could have done was notified me.

    Literally that tenant experience was enough to sell me on my property manager.  It was word of mouth, but if tenants are going to talk and know who good property managers are you will have plenty of demand for your owners (suppliers).

    0Reply
  • Nathan GesnerBusiness Member
    Moderator
    Real Estate Broker · Cody, WY · Member since 2010 · 28k+ posts · 41k+ votes
    4y

    First step is to establish yourself as a professional. Do you know the law well? Do you have satisfied customers? Do you have a record of protecting your investors' property, income, time, and sanity? What competitive edge can you provide a potential customer? What makes you stand out from the rest?

    IF you're established and have evidence to back up your company, then market heavily to the real estate offices. Provide them with professional flyers, tri-folds, business cards, or whatever. Ask to speak for 10 minutes at a training meeting to pitch your business and what makes you stand out. Offer a referral fee for every property they send you that signs up for one year of management or for every applicant that successfully rents for one year.

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  • Drew SygitBusiness Member
    Property Manager · Royal Oak, MI · Member since 2012 · 12k+ posts · 9k+ votes
    4y

    @Rei Julian Pornobe Teodoro join NARPM.com and connect with fellow PMC's.

    [email protected]248-209-6824
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  • Wale LawalBusiness Member
    Real Estate Broker · Houston | Dallas | Austin, TX · Member since 2018 · 5k+ posts · 2k+ votes
    4y

    @Rei Julian Pornobe Teodoro

    For property management companies, it is especially important to have a solid marketing strategy in order to grow your business. Especially for property managers, it is essential to continuously update your marketing strategies to gain access to new markets.

    In order to grow your property management business, you can follow these ideas and strategies closely and watch your numbers transform.

    1. Search Engine Optimization
    2. Content Marketing
    3. Property Management Website
    4. Social Media
    5. User Experience
    6. Local Businesses
    7. Analyzing Competition
    8. Online Reputation
    9. Host/Attend Events
    10. Paid Marketing

    Read this article for detailed information https://www.doorloop.com/blog/...

    Good Luck!

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  • Rei Julian Pornobe Teodoro
    OP
    Member since 2022 · 5 posts · 2 votes
    4y

    @Wale Lawal Thanks for sharing, appreciate it.

    0Reply
  • Wale LawalBusiness Member
    Real Estate Broker · Houston | Dallas | Austin, TX · Member since 2018 · 5k+ posts · 2k+ votes
    4y
    Quote from @Rei Julian Pornobe Teodoro:

    @Wale Lawal Thanks for sharing, appreciate it.


     Happy to help always!

    Keep learning and growing...

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