Interior Designers for STRs?

Question

Has anyone used an interior designer to decorate their STR and what was the experience like?

Who would you recommend (Specifically in the Smokies)?

Andrew Steffens · Answer

We work with them often.  The issue with most is that they are artists and are right brain dominant and most business people are left brain dominant so we have clashed over things like sticking to budget and timelines.  Also most of the good designers are very small businesses so they are busy (because they are good) and their business is not scalable so you have to wait a while.  If it is a cheaper property ADR I think it is less important and only really recommend it for luxury/high end properties.

John Underwood · Answer

Just look at other successful properties and copy what they are doing.

Sarah Kensinger · Answer

I design our own properties and most clients, so I don't have any experience with using a designer. If I remember correctly using a professional design can raise your bookings upwards of 20%, and of course make you stand out from the others. I can recommend some that are very good and actually run their design company like a business. ;) One of them is actually a bit of a stickler for keeping with the timeline so the items picked out don't go out of stock. So, if your more relaxed I would not suggest the last company I listed.

Somerled Design    On Design Interiors    Brianna Michele Interiors

KiKi Chase · Answer

I do it in Indianapolis, but it is important to know what to look for! Like what others said, you can copy what the competitors are doing in the area, but sometimes it's good to let a pro do it! I would make sure you look for someone that has experience, and knows how to set your STR apart. I would also make sure that you have a realistic budget. It helps to really lean into the amenities and/or decor of that area to shape the design of your STR! You want to make it where your STR is the one getting clicked on because of the design, or the amenities that make you stand out. Hope this helps!

Toni Escuder · Answer

My company can help you with this. Feel free to reach out if you would like more information.

Interior Designers for STRs?

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