New STR Rental Property in Cape Coral

[Jack Matthias]

My parents closed about 2 months ago on a beautiful condo in Cape Harbour. Updated 3 bed 2 bath, great view and amenities. I know the summer months is bad to get traction down there and the current overall market there. They signed up with a management company that covers everything. Wondering if there's any tips and tricks for them/management company to do to help get some people in the unit. I think one of the main things is there are no reviews on the unit yet. 

Appreciate any insight!

[James Carlson]

No big trick here, but undercut your competition's prices for a month or two to force bookings. Old school, but it still works for new Airbnbs and STRs going live here in Colorado during shoulder season between skiing and hiking.