If you want more direct bookings, here's some easy fruit

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If you want more direct bookings, here's some easy fruit

Collin HaysBusiness Member
Property Manager · Gatlinburg, TN · Member since 2020 · 3k+ posts · 4k+ votes

Assuming that your property has its own website whereby guests can rent directly...

Name your cabin, and name it something unique and unusual. Refer to it in the headline of your Airbnb and/or VRBO listing, as well as within the description a few times.

Guests are taking note of specific cabin names and then doing a Google search. If the name of your property is unique, you are going to rank right up there with the platforms for your listing.  

Want to see an example?  I own a cabin called "Songbird of the Mountain" in Cosby, TN.  That name is on VRBO, so guests can then do their own Google search for the cabin, and voila!  Here it is on the first page:

[email protected]806-672-7102
SMOKY MOUNTAIN FALLS INC.51 Review
WebsiteView Page
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Michael BaumPro Member
Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
11mo
Quote from @Collin Hays:
Quote from @Michael Baum:

Hey @Collin Hays, are you doing any kind of SEO? Just the basics provided by the hosting company or something more?

Yes 
Well! Don't be coy? I am curious about what you did to keep the results solid. :)
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  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    11mo

    Hey @Collin Hays, are you doing any kind of SEO? Just the basics provided by the hosting company or something more?

    1Reply
  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 4k+ posts · 3k+ votes
    11mo

    Nice! I have a pic of my logo that includes our www underneath and am going to have them printed on pillows and photo that pillow on every couch that goes on our listing photos

    [email protected]813-563-0877
    Vacation Rentals of Florida53 Reviews
    WebsiteView Page
    1Reply
  • James Carlson
    Real Estate Agent · Colorado | stan.store/JamesCarlson · Member since 2014 · 2k+ posts · 2k+ votes
    11mo
    Quote from @Collin Hays:

    Assuming that your property has its own website whereby guests can rent directly...

    Name your cabin, and name it something unique and unusual. Refer to it in the headline of your Airbnb and/or VRBO listing, as well as within the description a few times.

    Guests are taking note of specific cabin names and then doing a Google search. If the name of your property is unique, you are going to rank right up there with the platforms for your listing.  

    Want to see an example?  I own a cabin called "Songbird of the Mountain" in Cosby, TN.  That name is on VRBO, so guests can then do their own Google search for the cabin, and voila!  Here it is on the first page:


     Interesting. What is the search that you put into Google that brought up those results?

    0Reply
    • Collin HaysBusiness Member
      OP
      Property Manager · Gatlinburg, TN · Member since 2020 · 3k+ posts · 4k+ votes
      11mo
      Quote from @James Carlson:
      Quote from @Collin Hays:

      Assuming that your property has its own website whereby guests can rent directly...

      Name your cabin, and name it something unique and unusual. Refer to it in the headline of your Airbnb and/or VRBO listing, as well as within the description a few times.

      Guests are taking note of specific cabin names and then doing a Google search. If the name of your property is unique, you are going to rank right up there with the platforms for your listing.  

      Want to see an example?  I own a cabin called "Songbird of the Mountain" in Cosby, TN.  That name is on VRBO, so guests can then do their own Google search for the cabin, and voila!  Here it is on the first page:


       Interesting. What is the search that you put into Google that brought up those results?


       Search for the name of my cabin as it is listed on VRBO.  Songbird of the Mountain Cosby TN. 

      [email protected]806-672-7102
      SMOKY MOUNTAIN FALLS INC.51 Review
      WebsiteView Page
      0Reply
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