Gurus vs. Experts - Is there a Difference?

Gurus vs. Experts - Is there a Difference?

Joshua D.Pro Member
BiggerPockets Founder · HI · Member since 2008 · 16k+ posts · 5k+ votes

I read a blog post this morning on the site, where someone called some of the people on BiggerPockets, gurus. While this term carries a positive connotation, I contend that in the world of real estate, it can be interpreted differently.

Here are my thoughts.

Real Estate Experts - are people, like many of our incredible members, who are "experts" in the world of real estate, but who freely give of their time and energy to help others. Many are mentors, authors, and teachers, but these people are not the master marketers/salesmen that are the "gurus". The Experts spend the bulk of their time/energy doing real estate deals for themselves, instead of trying to make money by selling some product.

Real Estate Gurus - These guys may or may not be experts in the world of real estate. What they are experts in is sales and marketing. Gurus are almost always associated with being self-promotional, and always have a product (or many products) to sell -- in most cases, these products include courses, seminars, webinars, books, CDs, websites, etc. The guru is concerned with selling product, as that is typically their primary income source.

BiggerPockets has many members that are both experts and gurus. What stands out to me is that the gurus come and go, but the experts are the ones who spend time giving back and helping others for free.

I'll take the experts over the gurus any day of the week.

Thoughts?

Here's my proposal: Lets try and call our wonderful contributing and helpful members what they are - experts - and we'll leave the guru label for those guys trying to sell us all something.

2Reply
104 views

Most Popular Reply

Attorney · Raleigh, NC · Member since 2008 · 4k+ posts · 1k+ votes
17y
Originally posted by Niman Singh:
Originally posted by Tim Wieneke:

Let's see him come up with a snappy acronym for that. :wink:


I couldn't think of any thing exciting. I'm actually looking forward to a snappy acronym now!


I got it (for the bad ones anyway)

Some
A-hole
Making
Unprofitable
Recommendations
About
Investing

See this reply in the discussion

39 Replies

Jump to latestLatest
  • Joshua D.Pro Member
    OP
    BiggerPockets Founder · HI · Member since 2008 · 16k+ posts · 5k+ votes
    17y
    Originally posted by Stephen McKee:

    Hey Josh can you still remember the taste of In-N-Out?


    I had my 3rd one of my trip for dinner tonight, so yes I do!
  • Hard Money Lender · Eagle Mountain, UT · Member since 2008 · 28 posts · 6 votes
    17y

    sounds like we are getting some clarity here on a few points. Nice to see you again Josh. I'll try to contribute a bit more nowadays.
    I think poser is a good title for the Ninjas in RE
    Gurus are not self proclaimed.
    Experts are recognized by their actions.
    Infomercials are well.... do I have to explain that one?
    And what's with Twitter anyway?

  • Attorney · Raleigh, NC · Member since 2008 · 4k+ posts · 1k+ votes
    17y
    Originally posted by Niman Singh:
    Originally posted by Tim Wieneke:

    Let's see him come up with a snappy acronym for that. :wink:


    I couldn't think of any thing exciting. I'm actually looking forward to a snappy acronym now!


    I got it (for the bad ones anyway)

    Some
    A-hole
    Making
    Unprofitable
    Recommendations
    About
    Investing

  • Real Estate Investor · Oakland, CA · Member since 2008 · 63 posts · 17 votes
    17y
    Originally posted by Tim Wieneke:

    I got it (for the bad ones anyway)

    Some
    A-hole
    Making
    Unprofitable
    Recommendations
    About
    Investing

    Haha, I like that one. I didn't get back in time to get mine in:

    Sneaky
    Ambitious
    Monkeys
    Utilizing
    Retarded
    ***
    Investors

  • Bellevue, WA · Member since 2008 · 156 posts · 57 votes
    17y

    Niman, if I ever get to the point where I need to hire a marketing/PR perosn, you are so my gal/guy. :)

  • Real Estate Investor · Oakland, CA · Member since 2008 · 63 posts · 17 votes
    17y
    Originally posted by Steve Nicewarner:
    Niman, if I ever get to the point where I need to hire a marketing/PR perosn, you are so my gal/guy. :)


    LOL, I'm the dude on the Vogue cover!

  • Real Estate Investor · OH · Member since 2008 · 4k+ posts · 1k+ votes
    17y

    Personally, I don't like any of those labels. The scammers have turned the words "guru", "mentor", "coach", "bootcamp", and even "seminar" into disgusting terms that indicate that they operate a business of fleecing their "students" (ignorant newbies). In my opinion, even the term "expert" is overblown. What ever happened to just being a successful businessman, business woman, or business person (politically correct)?

    In reality, I had a guru when I got into this business. However, she certainly wasn't what that term has come to mean. She was not some marginally successful, half-baked, wannabe real estate investor who has taken to fleecing newbies. She was (is) a successful business person (landlord) who is out there doing the business every day. She didn't charge me a penny for helping me learn the finer points of the business, she just did it because she was another member of our local REIA and we became friends.

    The funny thing is that once you truly understand the business, you realize just how incompetent most of the gurus are. Most of them couldn't be (aren't) successful in the real world, so they turn to fleecing ignorant newbies instead. In fact, most of them don't even have a cursory understanding of the business, which is why they sell empty promises to newbies instead of using their own information to become successful.

    Mike

  • Joshua D.Pro Member
    OP
    BiggerPockets Founder · HI · Member since 2008 · 16k+ posts · 5k+ votes
    17y

    I was waiting for you, Mike. Well said.

  • Real Estate Investor · Pickerington, OH · Member since 2008 · 17 posts · 0 votes
    17y

    I couldn't agree more!

    Originally posted by MikeOH:
    Personally, I don't like any of those labels. The scammers have turned the words "guru", "mentor", "coach", "bootcamp", and even "seminar" into disgusting terms that indicate that they operate a business of fleecing their "students" (ignorant newbies). In my opinion, even the term "expert" is overblown. What ever happened to just being a successful businessman, business woman, or business person (politically correct)?

    In reality, I had a guru when I got into this business. However, she certainly wasn't what that term has come to mean. She was not some marginally successful, half-baked, wannabe real estate investor who has taken to fleecing newbies. She was (is) a successful business person (landlord) who is out there doing the business every day. She didn't charge me a penny for helping me learn the finer points of the business, she just did it because she was another member of our local REIA and we became friends.

    The funny thing is that once you truly understand the business, you realize just how incompetent most of the gurus are. Most of them couldn't be (aren't) successful in the real world, so they turn to fleecing ignorant newbies instead. In fact, most of them don't even have a cursory understanding of the business, which is why they sell empty promises to newbies instead of using their own information to become successful.

    Mike



  • Will BarnardPro Member
    Moderator
    Developer · Santa Clarita, CA · Member since 2008 · 15k+ posts · 10k+ votes
    17y

    Josh,

    Great topic. I agree that the word guru, as it relates to RE investing, has become somewhat of a negative adjective. I for one would NEVER want anyone calling me a guru. I would rather you just say a-hole and walk away. It would be nicer.

    That said, for simplicity's sake here at BP Nation, we should have a specific and universal label for each of the two types of people.
    Guru = fake investor who makes more money taking cash from unsuspecting newbies through ridiculous marketing and professional hype speaches.
    Expert (or come up with whatever everyone agrees with here) = Full time investor who makes at least 90% of their income from their own RE investments and who gives of their time and expertise here on BP on a regular basis.

    That would be my vote just so we at BP can have a universal term for each, regardless of which adgetive is chosen for each, although guru is the perfect description for the salesman of promised but undelivered dreams!

    Will B

  • Attorney · Raleigh, NC · Member since 2008 · 4k+ posts · 1k+ votes
    16y

    Ok,
    I found this old thread. "Ninja" is coming back as a popular term, especially for...get this...marketers. Now this is one I don't get. How are you a marketing Ninja? Marketing is all about visibility, not exactly a trait of ninjas.....

    Tim Wieneke
    Marketing Ninja
    Hire me and you'll see I'm so ninja that you will never see the marketing results I'm telling you you're getting!

  • OR · Member since 2008 · 1k+ posts · 845 votes
    16y

    I don't know about "ninja" but I think the name "highwayman" could be brought back for some of the TV gurus.

    I flipped past a late night sales pitch where the shill was happily swearing she had purchased 6 foreclosures from banks with no money out of pocket.

    Then itty bitty letters at the bottom of the screen said "results not typical".

    5 minutes googling on the internet should raise some questions for anyone considering purchasing a late night real estate package. But I guess that would be too much work.

  • Real Estate Consultant · Saint Paul, MN · Member since 2009 · 55 posts · 4 votes
    16y

    I think the difference between Guru's & Experts shares many commonalities with the difference between a Professor and a Professional.

  • Jeff TumbarelloPro Member
    Real Estate Broker · Fort Myers, FL · Member since 2008 · 1k+ posts · 323 votes
    16y

    It is pretty simple. As per your 1040's where does your income come from? Is it Real Estate or Info products?

    PS some of the young GURU web 2.0 guys have assigned 2 whole contracts... :)

    Those that can do, those that can GURU

Join the conversationCreate a free account to reply, vote on answers and follow this thread.