Incentives for Buyers

Incentives for Buyers

Member since 2020 · 20 posts · 10 votes

Wondering what strategies higher volume flippers are using to get houses under contract faster in a declining house market. My local market was very resilient until about April of this year, and it is clear now at least locally we are in a housing freeze at best and the beginning of a longer term housing recession at worst. Strategies we've employed so far that we did not previously when the market was good: offering a home warranty, pricing the house slightly below perceived market value, added perks like new washer and dryer, and my least favorite strategy, house staging. None of these really seem to have made the houses more attractive to buyers.

My new idea is to stop doing the staging and home warranty offer, and instead offer a mortgage rate buydown instead. Maybe temporary 1% buydown, which for a $300K house would be like $2500 a year (1-0 buydown). That's essentially the same as what I spend on staging and the home warranty which don't definitively seem to be significant to buyers decision making. A 1-1 buydown (1% 1st year, 1% 2nd year) would be about $4600, and 2-1 buydown would be about $6800.

The buyers in my market seem very finicky and tentative, and heavily financially motivated. They ask for monetary concessions up front before even doing inspections, and then usually again after inspections. I've never had anyone mention how nice the staging or washer/ dryer or home warranty were to have as part of the deal... Thinking if they're so well versed on affordability, maybe the buydown is better than my other tactics?

Anyone who has tried this, or maybe has a different creative idea to help attract showings and get offers going and sell faster than the market average, I'm all ears. It's a difficult time out there.

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  • Member since 2022 · 11 posts · 14 votes
    1mo

    Hello, do you do this on top of paying the 3% commission to the buyer's agent and helping with closing costs? Asking since that's the common requirement in my market. 

  • Stacy RaskinBusiness Member
    Lender · Member since 2022 · 1k+ posts · 497 votes
    1mo

    Buydowns can be helpful. Mentioning directly in advertising when possible can help so it can influence whether a buyer is interested in the property. Giving an example of the monthly savings can help drive interest. The average home buyer may not understand how buydowns work so explaining it with a brief example in the advertising can potentially help get more buyers interested in at least visiting the property.  

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