New Goal: Purchase 400 units this year

New Goal: Purchase 400 units this year

Investor · Portland, OR · Member since 2012 · 163 posts · 121 votes

Hey all, 

My brother and I own and operate a small property management and construction company in Portland, Oregon.  We've been in business about 5 years.  We are also a licensed plumbing company and a licensed contractors.  We own a brewpub with 2 locations as well.  We have a lot of irons in the fire.

After reading "the one thing" and watching a few webinars, I realized that most of the effort I am putting into our real estate business is scattered.  I run payroll for all my companies, I do the taxes for all my companies, I handle 80% of the book keeping as well.  It's a lot of work.  Time to focus on one thing I can do such that by doing it, everything else will be easier or unnecessary.

I wanted to invite you all to join me on our journey of commercial real estate investment in the Portland Metro Area.  My brother and I have decided to take on a financial freedom goal of earning $160,000 a month in passive income (working less than 10 hours a week each) by the end of 2016.  I will be doing posts 2x a month on our journey with updates.

To accomplish this goal I realize that we need to own, manage, and be the preferred contractor on 400 units by the end of 2016.   Right now we own 19 units, we manage about 80, and manage construction on those 80.

We have made an offer to purchase another 14 units 2 weeks ago and the owner of those units will let us know about that shortly.

We have secured a team of investors to move forward on any properties over 50 units that we deem a reasonable deal and we have about $500,000 in liquid funds for capital on those ventures.

I could use help in a few areas if you guys have any advice.

  • First off, I am setting up our direct mail campaign in the metro area and other desirable areas.  I plan to hit it pretty hard with a list of about 800 apartment owners.  I am thinking about starting off with a postcard and a newspaper ad and AM radio spots.  I think that hits our target market of older apartment owners who are ready to let someone else either purchase the complex or let a management company manage it. We will be aggressively marketing to these owners with a mailing every three weeks until the Christmas holidays.
  • I will also be working on networking with property managers, accountants, lawyers, and commercial real estate brokers.  Any tips here would be great.  We are currently involved with IREM, NARPM, Letip, and ULI.
  • Another thing I need to dial in for when the right deal comes along is a joint venture agreement between our investors and us.  If anyone has an agreement or important items to include in that agreement I would be very grateful on advice there.
  • We also need to amend our property management contract to focus solely on multifamily.  Does anyone out there own a larger building and have a contract with a management company that they like or they thing is a good example?

Thank you in advance for all your help!  I am looking forward to hearing everyone's thoughts on the direction that we've chosen as well as other's experiences in similar ventures.

Cheers,

Chris Shepard

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Jason BottPro Member
Insurance Agent · Nationwide · Member since 2014 · 2k+ posts · 1k+ votes
11y

@Chris Shepard I have to agree with @Brad Chandler and his marketing advice. 

Do you already have a list of 800 landlords?  If not, hopefully my marketing grunt work can help you out. 

I looked for lists of landlords, called list companies and could not find a good list.   All the lists only had class A monster apartment complexes owned by syndicates or private equity.  Not saying you don't want those, but you mentioned older owners looking to relinquish the day to day or the entire property.

So I created a list by having one of my assistants call the top 50 municipalities assessor offices in WI and ask for lists of 4 units or greater.  80% had them, of those, half were free, and the other half was $10 - $75. Every municipality had a different file/spreadsheet (after all, it is the government).  Once we combine the lists, removing duplicates, we researched the entities to get the phone #'s.

I have done a lot of cold calling and have had cold callers work for me over the last 20 years, and that list was one of the most responsive lists we ever used.  Hopefully this gives you some perspective when finalizing your marketing. 

Good luck and Ill be following along. 

See this reply in the discussion

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  • Investor · Panama City, FL · Member since 2015 · 378 posts · 183 votes
    10y

    I used to say if I'm going to go broke it won't be on a duplex it will be on a skyscraper, then I teetered on bankruptcy and almost lost it all during the financial crash. Now I move slower and more conservative. Warren Buffet only averaged a 22% a year growth rate to be the richest man in the world, proving slow and steady wins the race.  Goals are important in this business, but be carful not to over extend and over leverage to meet an arbitrary number. If you bet the farm on every single deal it only takes one losing deal to lose the farm.  Hope this helps, good luck!

  • Investor · Portland, OR · Member since 2012 · 163 posts · 121 votes
    10y

    Update on many fronts!

    I'm married and stuff.  I survived a hurricane.  It totally missed Puerto Vallarta, but I took an amazing 16 hour tour of the country side.  My grandmas name was Patricia.  I think she just wanted to be remembered in PV, the place that she found, while I was getting married there.  Our officiant, the father of the bride, the best man, and the maiden of honor, all paid homage to grammy PA (Patricia Anne).  It was awesome.

    I then spent 2 days in Punta Mita and I fell in love.  The surfing there is out of this world and it's absolutely gorgeous.  Imagine Hawaii in Mexico and how to accomplish that: Gated community with guards 24/7 and the 4 Seasons and St. Regis and amazing multi-million dollar homes and sick golf courses.

    My original goals of being able to provide my family with everything that they would possibly want and spoiling my kids and grand kids rotten has been amended to me being able to do that but also enjoy surfing in Punta Mita for a few months out of the year.

    Ok enough personal stuff.  I got home Tuesday at 11pm.  Wednesday was a whirlwind.  Today was a tornado.

    We have a lot split that we are working on that our planner basically wanted to quit on.  The deadline was today at noon, I rallied the team, I begged for an extension, got it, and created a solution.  We are making it happen.  That was a small victory today.

    Our big victory was the 14 houses on the same street.  We've agreed to terms with the seller and we are going to purchase the houses for 2.55m with a 15% down payment and interest only loan for the first 3 years and a fixed 25 year loan starting year 4 or month 37.  The rents on the houses are severely under valued and the deferred maintenance on each property presents an amazing opportunity for our management company and our construction company.  So naturally I am stoked.  We were able to bring in family investors to finance about 50% of the project.

    I just sent out that marketing campaign on the 3rd to about 1500 apartment owners.  I haven't had any responses just yet, but I am already planning my next marketing piece.  My initial thought is to send out a white letter after the post card.  After all the return to senders come back we will adjust our list and do a reverse look up to get their phone numbers.

    The other idea I have is to develop parcels and spec build 4 plexes.  If anyone has any experience in this area I would love to hear from you.  @Jay Hinrichs

    Cheers!  After the hurricane I am glad I am still around to write up this message!

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    10y

    welcome home.

    I have not seen much building of 4 plexs in PDX but I really don't look that close. Not sure you could build as cheap as you could buy them.  unless you had a legacy parcel of land.

  • Investor · Portland, OR · Member since 2012 · 163 posts · 121 votes
    10y

    @Jay Hinrichs

    What do you mean by a legacy parcel?  

    High quality 4 plexes are pretty hard to come by in the Portland area.  If you find the right piece of land you could potentially build a 4 plex (3br/2.5ba units) that is going to ~8k in income and be able to bill back the expenses per month aside from the taxes and insurance.  With the rental market the way that it is here to me it seems like an extremely desirable strategy.  My rough analysis has a 4 plex like that being valued at close to a million $.

     You have a lot more experience in developing so I'd love to hear your thoughts.

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    10y

    someone who bought a lot years   ago  and not todays land prices.

    2k a month is only inner city PDX  I was think ing more of suburban 4 plexs  were rents are more like 800 to 1000  a month.  

    your aware that there is a very strong renta control agenda happening now in PDX 

  • Lender · Charlottesville, VA · Member since 2013 · 126 posts · 28 votes
    10y

    You should structure yourselves like the Marriott Corporation. Create shell corporations owned by outside investors and managed by yourselves, for a lions-share of the profits!

    You have no risk but earn like a major investor. Your brand is your value. You do all the work for the investors, including arranging financing and hiring employees.

    You will make as much money and sleep well.

    Richard Dyas

  • Investor · Portland, OR · Member since 2012 · 163 posts · 121 votes
    10y

    Update:

    Everything is going smooth on the purchase of our 14 houses.  We should close escrow in two weeks.  All in all we went from earning about $1000 in revenue from property management to cash flowing $3500/m (just under $300 per property).

    So in previous posts I talked about putting together a direct mail marketing campaign.  It was supposed to go out on November 3rd and it actually did go out!  I got my first call from it on Thursday night. 

    There is an estate that is looking to sell two 4plexes and an 8plex and a single family house. Unfortunately it was from a realtor and they were just about to list the properties on the MLS. After doing some research on the properties and the market... they were in Salem and I live about an hour away in Portland, it looked like a pretty incredible deal.

    I wasn't ready at all for this first deal to come across the table.  I had a few friends/investors lined up who I thought might be interested, but I had absolutely no format in which to present the deal to them.  I spent a few hours working on an excel sheet to get my idea across, but it looked really ugly.  That is certainly on the list of things to fix for the next one.

    One of the investors was interested and we worked out a loan that would work.  So I put in a cash offer for all 17 units.  The seller countered back at $100k higher than our offer and  offered to meet him in the middle.  Right now I am waiting to hear back from the seller.

    The real estate broker who called also has a 6 plex that he is interested in selling in a really good area of Portland as well.  I will put in an offer for that was well once I get back from South Carolina next week.

    Cheers!

  • Investor · Portland, OR · Member since 2012 · 163 posts · 121 votes
    10y
    Originally posted by @Margie Kohlhaas:

    I like your ambitious goals. You may wish to consider investing in property management software. Genesis2 by Yardi Systems is a good start for managing smaller sized multifamily properties. Voyager 7 also offers more robust features (tenant screening, online rent payments, facilities management, energy solutions, etc.) - many of these add on features will help automate your properties and free up the property manager to be more available to tenants.

    I know that all the large companies use Yardi. Right now we use Buildium...and it's a pretty good Mom and Pop software. I'm not sure if you're familiar.  What do you see the benefits of using yardi over something like appfolio or Buildium?

  • Rental Property Investor · Mineola, NY · Member since 2014 · 838 posts · 212 votes
    10y

    @Chris Shepard I owe you a call, do you have some time today or tomorrow?

  • Rental Property Investor · Algona, IA · Member since 2015 · 43 posts · 33 votes
    10y

    Hi Chris,

    I'm not familiar with Buildium. If you're curious I can connect you with the sales rep for Genesis2. She could explain the differences. As you grow you definitely want a software that will allow for that. Genesis2 is a great Mom & Pop software that will allow transition for growth into Voyager 7S.

    Margie

  • Jim GenisPro Member
    Investor · Olathe, KS · Member since 2014 · 88 posts · 58 votes
    10y

    Just a quick note: Direct mail requires consistency. Don't be discouraged with only one call; it's been proven that responses don't kick in until Round 5, so keep them going. Also, be sure to mix up your formats (letters, cards, etc.) and approaches (content) to keep them reading.

    You're doing great... keep it up!

    Jim

  • Investor · Portland, OR · Member since 2012 · 163 posts · 121 votes
    10y

    Quick Update:

    We closed on those 14 houses yesterday.  Should bring in about 4k of cashflow a month.  

    The deal for 17 units just out of our area (Salem, we are PDX metro) fell through because we couldn't secure reliable financing.  

    I am about to go for a second round of direct mail.   I am a little disappointed I wasn't able to update my list after sending out postcards... Standard postage does not return to sender and so you don't know which ones bounce back.  Does anyone have any suggestions for our next round of marketing?  I am thinking that we should do a white letter and make sure we have first class mail postage.

    Cheers!

  • Bulawayo, Zimbabwe · Member since 2015 · 1k+ posts · 253 votes
    10y
    Originally posted by @Jim Genis:

    ..... Direct mail requires consistency. Don't be discouraged with only one call; it's been proven that responses don't kick in until Round 5, so keep them going. Also, be sure to mix up your formats (letters, cards, etc.) and approaches (content) to keep them reading.

    So true.persistence will build trust

  • Jason BottPro Member
    Insurance Agent · Nationwide · Member since 2014 · 2k+ posts · 1k+ votes
    10y

    @Chris Shepard Have you look at the direct marketing firm Postcard Mania?  I had used them for several campaigns, and no one locally could compete with their pricing.  The reason I reference them is they do provide the service of tracking the Return to Sender/bounce back addresses.  May be worth the added cost per mailer if you are going to have multiple mailings to the same list.

  • Daytona Beach, FL · Member since 2015 · 130 posts · 28 votes
    10y

    Awesome! KEep us posted. 

  • Investor · Portland, OR · Member since 2012 · 163 posts · 121 votes
    10y

    @Jason Bott

    Thanks for the tip on Postcard Mania.  I am checking it out right now.

  • Phoenix, AZ · Member since 2016 · 2 posts · 0 votes
    10y

    I agree man! 10x your goals as uncle G would say and dominate the market

  • Investor · Portland, OR · Member since 2012 · 163 posts · 121 votes
    10y

    Hey Everyone!  I know it has been a little while since I updated this thread.  My apologies.  Christmas vacation and getting back into the swing of things has been quite a little wild ride.  I recently joined EO, Entrepreneurs Organization and reading the book Traction and Scaling Up (mastering rockefeller habits).  I have been spending quite a bit of time working on our plan and I am beginning to realize that in order for us to reach our goal of owning 400 units we need to grow our organization by hiring a few new employees.

    Here's the update:

    We are just about to refinance our 4-plex we purchased in October 2014 and we just signed a purchase offer to buy another 4 plex with owner financing.

    I have almost inked a deal where a financial backer will allow us access to about 2 million in capital for 50% ownership of upcoming projects... So I am stoked about that.

    I have decided that I am extending my 1 year goal of owning 400 units to 3 years.  I have realized in the past few months that even though my goal of 400 units is achievable...it comes at a great risk and I would like to be more conservative than that.

    I also have just 1 more test to take and I will become an IREM Certified Property Manager.  So that will add to the credibility to proposals and joint ventures that I discuss.

    I am about to launch another direct mail campaign to the list I compiled 3 months ago.  I'll keep everyone update on the results!

  • Real Estate Professional · Bakersfield, CA · Member since 2014 · 205 posts · 87 votes
    10y

    Great job @Chris Shepard, keep it up!

  • Investor · Scottsdale, AZ · Member since 2015 · 130 posts · 102 votes
    10y

    I love this thread! Do you have an update or would you mind sharing your current portfolio and any numbers you want to around it? IE rents, net cash flow, value, purchase price, etc?

    This is so motivating! Keep up the great work!

  • San Antonio, TX · Member since 2016 · 7 posts · 0 votes
    10y

    10X action! Love it, I admire your goals brotha!

  • Investor · Beaverton, OR · Member since 2014 · 12 posts · 8 votes
    9y

    @Chris Shepard any update on your progress towards your 400 unit goal?

  • Wholesaler · Milford, CT · Member since 2016 · 3 posts · 2 votes
    9y

    Hi @Chris Shepard , 

    How did you do? Did you hit your goal? Any lessons you learned that you want to share?

  • Sean H.Pro Member
    Flipper/Rehabber · Pittsburgh, PA · Member since 2010 · 224 posts · 75 votes
    9y

    @Chris Shepard How did this turn out?

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