Horrrible Postcard Response Rate

[John Horner]

I just wanted to share the results from my most recent postcard campaign.

So my first campaign was just over 200 yellow letters to a list of absentee owners with equity and I got above 12% response rate, but most were just tire kickers (I know 200 isn't many but glad I started small because the flood of calls I got were overwhelming the first time). So my second go around I bought a list of 650 absentee owners with equity. I used click2mail.com and created a mail merge postcard with the owners name and property address to catch their attention. With this most recent postcard campaign I received 5 calls. 5 calls on 650 mailers? I double and triple checked to make sure all of the information was correct, and the calls I got were to the correct addresses.

My thinking was that I would get less calls but more interested sellers. The yellow letters create a lot of action but most were just curious.

Any thoughts on my strategy?

[Matthew Ficorilli]

Listen to Podcast #12, #21, and #42. Great marketing wholesaling pieces.