Do You Send Direct Mail for Real Estate Marketing?

Do You Send Direct Mail for Real Estate Marketing?

Joshua D.Pro Member
BiggerPockets Founder · HI · Member since 2008 · 16k+ posts · 5k+ votes

Hey All - 

I was just curious to hear from the folks on the site who send direct mail for marketing.  If you are someone who uses mail, I'd love some feedback:

- How often do you send mail?

- How much mail do you send?

- What kind of mail do you send?

Thanks!

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Flipper/Rehabber · Bakersfield, CA · Member since 2008 · 3k+ posts · 3k+ votes
11y

I send out a lot of mail. Like millions of pieces

Yellow Letters -  3 colors 9 envelope choices

Text Postcards - 2 sizes 5 color some black only and some full color

Full color postcards - 4 sizes.  little 4x6.25, 6 x 9, 6 x 11 and 12 x 15

Zip Letters - 2 fold configurations black only, full color and partial color

Professional Letters OMG there are a ton of options

Bandit postcards - 2 sizes multiple colors

Express Envelope Letters... Way too many choices here. 

Greeting cards - Flat and Folded. All kinds of stuff

Yellow Letter Postcards - 2 sizes multiple colors

I am forgetting someone I am sure.

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  • Wholesaler · Powder Springs, GA · Member since 2013 · 516 posts · 143 votes
    11y

    - Every month until they call me.

    - How ever many leads are in that area

    - I send postcards. They don't have to open them.

  • Andrew SyriosPro Member
    Moderator
    Residential Real Estate Investor · Kansas City, MO · Member since 2014 · 10k+ posts · 5k+ votes
    11y

    I don't right now, but have. Usually we'd send three mailers mailers.

    1) A manila envelope with a form letter

    2) A postcard

    3) A standard handwritten letter

  • Flipper/Rehabber · Rochester, NY · Member since 2014 · 1k+ posts · 1k+ votes
    11y

    @Joshua D. Nice to see what others are doing.  I am only beginning so

    1. Intermittently and erratically, but would like to do it monthly or even bi-weekly.

    2. Goal of 1000/mo.

    3. Letters and postcards

  • Phoenix, AZ · Member since 2014 · 1 post · 0 votes
    11y

    Yes. We mail to homeowners who are facing foreclosure in our target market. We send a series of 8 letters, timed to end about 3 weeks before the scheduled auction date. We are getting super good deals this way. In our letters we give them the number to a recorded message & our website so they have multiple ways to check us out and call us directly when they're ready. When we meet with the Sellers we make them a 3-part offer and let them choose which one works best for them. We just put a house in escrow today worth $130k, the principal balance on her loan is $66k & she is $10k behind on payments. Her monthly payments are $668 and her interest rate is 3.4%, and we'd be able to get $1,000/month if we rented it out. She is getting $4k at closing & $10k when we sell the house. Our purchase price is $90k and $10k of that will not be due until we fix up, sell & close the house to a new buyer in 3-4 months. We bought one last week that was even better! Yep, we use direct mail.

  • Marcus Hook, PA · Member since 2014 · 40 posts · 9 votes
    11y
    Hi BP family, Great information! I'm in the process of starting my first Direct Mailing campaign and you guys have provided some great feedback in addition to advice. I'll be sure to use a bit of each. Have an awesome day!
  • Developer · Garland, TX · Member since 2008 · 8k+ posts · 4k+ votes
    11y

    - How often do you send mail?

    Weekly

    - How much mail do you send?

    2500-3000 pieces per month

    - What kind of mail do you send?

    Yellow letters, invitation style letters, post cards

  • Involved In Real Estate · Camarillo, CA · Member since 2014 · 44 posts · 14 votes
    11y

    I do but not to home owners or even the owners of real estate at all.

    I go after the REIT's, Private Equity firms, developers, syndicates and RE Funds. They get all the deals handed to them daily because they have the cash or can raise it.

    What I used to do when I got started was build a list of investors, accredited investors, money mangers, IRA and Pension administrators, Attorneys and people who are in charge of others money. Use this list as an asset so that when you approach the investment firms you have something to bring to the table. You then market (Mail, email) their offering or fund/company info to your database and build the relationship that way. Some firms will even pay you a referral/marketing fee but the relationship will be worth much more down the road. Once you built the foundation you can then get info on deals that they have passed on or one that doesn't fit their criteria and then you make your move!

  • Real Estate Investor · Elk Grove, CA · Member since 2014 · 4 posts · 0 votes
    11y

    No I don't use direct mail. I do direct marketing, on line marketing and direct referrals.

  • Developer · Garland, TX · Member since 2008 · 8k+ posts · 4k+ votes
    11y
    Originally posted by @El-Ivan Taylor:

    No I don't use direct mail. I do direct marketing, on line marketing and direct referrals.

     Welcome to BiggerPockets El-Ivan.  What do you mean by direct marketing?

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