I’m in a similar boat and will be creating and optimizing a website and PPC opportunities. No need to recreate the wheel. I’ll incorporate a few old school techniques as well, but I think the website and building a brand is really the way to go.
It works for anything and everything. Here is why. How many Googles are there? Just 1, how many internets are there? just 1. Everyone is subjected to the same rules of internet no matter you run a car racing website or a photography website. If these strategies work for me, in one niche it works for ALL niches. That is why we are not expanding to agents, contractors, private lenders, insurance... etc. etc. True SEO is done VERY differently from what the rest o this planet is doing and that is why for those agencies things fall apart when you jump from niche to niche. True SEO deals with PEOPLE, not Google. You need to make sure you please your ideal traffic and provide value to them. The strategies we use focus on providing value to your ideal traffic, and that is why it works no matter what you do.