How colors can influence your direct mail campaign to distressed homeowners
Saturday, November 06
If you are using direct mail, the fashion police won’t come looking for you if don’t choose the right color for your next mail out. But your clients may not either.Colors aren’t as clear cut as words, but there is a meaning for most. Although it’s not an exact science, Cynthia Cornell, a color re...
What can a REALTOR or investor learn from the diamond industry?
Saturday, November 06
The diamond industry are masterful marketers. Think about it. Who would spend thousands of dollars on a little rock that comes from the earth, and a rock that is actually pretty abundant?The answer is no one. The answer lies not in the gemological properties of the rock, but what that rock convey...
When writing to distressed homeowners, include a P.S.
Saturday, November 06
While other parts of your letter may be perused more thoroughly, studies show than nearly 4 our of 5 people read the P.S. first, because it’s viewed as a more intimate message. That’s right, they will read the P.S. before any other part of your mail package.Your P.S. can be a hard or soft sell, o...
Are you measuring the effectiveness of your social media?
Saturday, November 06
By definition, if you are reading this, you are engaged in social media. Yet according tostatistics by Mashable, the social media guide, 84% of professionals do not track the return on investment of their social media efforts. In other posts, I stressed the importance of measuring ROI of your onl...
Telling distressed homeowners what to do NEXT
Saturday, November 06
When marketing to homeowners in pre foreclosure, you should stress the magnitude of what they are about to experience if they do not join you arm and arm.Once the gravity of the situation is established, what should a troubled homeowner do next? The most likely call to action would be “call me to...
How to obtain e-mail addresses of distressed homeowners
Saturday, November 06
We’re often asked if our pre-public record list contains e-mail addresses of distressed homeowners. Although the answer unfortunately is no, there is a way to obtain their e-mail address.Since our data is obtained through a “soft” credit inquiry when the lender reports a defaulted mortgage paymen...