Yellow Letters with low minimums
Monday, July 11
Smash through the clutter and grab homeowners by their eyeballs with Yellow Letter Marketing. Let us do the work for you. The yellow letter is a handwritten, usually brief message on old school yellow ruled paper. Yellow letters are a tried and ...
Targeting First Time Home Buyers
Saturday, June 18
Now that you have signs in the ground, who do you approach with your listings? If you need to unload your REO or short sale inventory, consider reaching out to people that are in a prime position to purchase a home –renters that have a high credit score. Using our pre-screened consumer credit dat...
Finding short sale leads
Thursday, May 19
When searching for short sale leads, there are a plethora of sources that provide "hot" or "warm" response leads in which the distressed homeowner requested more information or indicated a desire to stave foreclosure or short sell their home. The common denominator for these short sale leads is ...
Getting through to homeowners 30-60-90 days late on their mortgage payment
Thursday, May 19
It’s Sales 101. When you want to capture your prospect’s interest and speak to their felt need (the thing that makes them want to buy), you sell the benefits, not the features of your product or service.Take the electric drill. Nobody is going to buy one just so they can have an electric drill. T...
Marketing To Distressed Homeowners
Tuesday, May 10
Making an Emotional Connection with Troubled HomeownersAdept investors that can empathize with a homeowner’s hardship and help them through this difficult period in their life will undoubtedly be successful. To make this connection, focusing on the emotional benefits of your service is more impor...
A mail piece that is guaranteed to be opened by distressed homeowners
Saturday, May 07
A “snap pack” mailer is a highly effective direct mail piece that has a HUGE open rate because it’s mean to look important, secure and confidential. The IRS uses this to send refund checks from Uncle Sam. This pressure snap pack mailer is perforated on three sides for easy and official opening. ...