Which credit bureau is the best to pull data from?
Saturday, November 06
We’re often asked which of the three credit bureaus we get ourpremforeclosure data from. We can access from all three, but your choice of vendors will depend on which outputs are needed in your list of homeowners 30, 60, 90, or 120 days late on their mortgage payments.For example, do you want to ...
The marketing secret every child knows
Saturday, November 06
People respond to repetition. If you are a parent, you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.If you are not a parent, you probably remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parent...
Making an emotional connection with distressed homeowners
Saturday, November 06
Adept investors that can empathize with a homeowner’s hardship and help them through this difficult period in their life will undoubtedly be successful. To make this connection, focusing on the emotional benefits of your service is more important than features.A distressed borrower that is fallin...
Advertising in a recession and a lesson in history
Saturday, November 06
There’s been a lot of realtors that have fallen on tough times like everyone else. Many of them haven’t survived this climate, while others have thrived.When people tell me that they are waiting for commission checks and deals to close and they cannot afford marketing, my response is “you can’t a...