Think inside the box, literally - using dimensional mail
Saturday, November 06
To get the creative juices flowing, I asked a potential client if he had any ideas on how he would use the list of homeowners that are preforeclosure, and he came up with what I thought was a hugely clever strategy – fortune cookies.A troubled homeowner would be sent a custom fortune cookie. When...
The mailbox versus the inbox - what's the best marketing tool?
Saturday, November 06
I’m a firm believer in the omnipresence of marketing, and that that e-mail and direct mail can work together to create synergy. Both have it’s unique benefits and neither is superior. Rather, direct mail and e-mail should be linked together to blend both distinct benefits into one impactful marke...
Do you track your marketing results?
Saturday, November 06
A client showed me two postcards he was contemplating sending to distressed homeowners, and he asked me what I felt was the best one. My answer was send them both and see what works the best. Send one postcard to 500 people, and send the second postcard to another set of 500. Whichever gets a bet...
Would you call up a stranger and ask them if they have a drinking problem?
Saturday, November 06
Would you call up a stranger and ask them if they have a drinking problem? Probably not.On a national average, 10-20% of our pre foreclosure records have phone numbers compliant with the do not call regulations. In some locales, it’s much lower.The reality is landlines are becoming increasingly o...
Telling distressed homeowners they can stop annoying collection calls
Saturday, November 06
Marketing to distressed homeowners is a process. The reality is, many homeowners do not want to part with their most prized possession – their home. At least not yet. At least not with one marketing piece.In earlier posts, I wrote about calls to action, which is what you want the homeowner to do ...
Do the do not call regulations have any teeth?
Saturday, November 06
In an earlier post, I said that the availability of phone numbers is limited because of the staggering number of families on the Do Not Call List.We include phone numbers when available, only if they are scrubbed against the do not call regulations. We cannot obtain a phone number from the credit...