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Targeting strategic defaults

Friday, April 22

As housing prices plummeted, "strategic default" has been coined for homeowners that walk away from their homes despite their ability to pay mortgage payments. Since they have negative equity, they choose to default and get from underneath their homes, though they have the capacity to keep the ho...


How to identify homeowners in pre foreclosure

Monday, April 18

There are a plethora of sources to obtain pre foreclosure lists, but what they generally have in common is they are public record information, compiled after the lender has served the Notice of Default (NOD) or Lis Pendens, legal instruments which begins the foreclosure process. While very inexpe...


Complimentary ebook on Marketing To Distressed Homeowners

Saturday, February 05

If you offer solutions and hope to delinquent homeowners, download our complimentary ebook on Marketing to Distressed Homeowners with 16 pages full of tips and strategies on how to reach out and get through to underwater, struggling homeowners that need the help of a real estate professional.To o...


FREE e-book on pre foreclosure marketing

Friday, November 26

If you work with short sales and provide solutions and hope to distressed homeowners, download a complimentary e-book on marketing your services to those homeowners in your area that need your help. You can get the 14-page report at: http://www.preforeclosuredata.net/PreForeclosureMarketingEbook....


Postcard to distressed homeowners that generated 16 listings

Saturday, November 06

A subscriber to our pre foreclosure data used the following post card to get sixteen listings in a month's time. She sent the postcard out to homeowners 60 days late, multiple times. Each time, she changed the font color. After the third mailing, she followed up with a phone call or a personal vi...


Sample letter to send to distressed homeowners

Saturday, November 06

Here is an introductory letter I came across that offers solutions to problems with real estate loans. I like it because there are no bells and whistles – it’s straight down the middle. This person portrays themself as an advisor with several options on the table. I think it is much better to edu...