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Marketing Luxury Real Estate: Discovering the Non-Obvious Market Niche

Wednesday, January 12

NAVEL ORANGES IN SEASON ORGANIC ORANGE TOMATOES IN JANUARY? The advantages of niche marketing are numerous.   Concentrating your attention and passionately focusing your unique talents on an uncontested or underserved market niche can yield outstanding results when marketing luxury real est...


Marketing Luxury Real Estate: Be Consistent-Just Say "Cheesecake"!

Tuesday, January 11

If you choose just one New Year’s resolution in 2011 for your luxury real estate marketing practice, the one that would have the biggest impact on improving your bottom line, what would that be? We would recommend making one s...


Marketing Luxury Real Estate: The New Economy of “Free”- Part 3

Thursday, January 06

  Shakespeare in Central Park, New York Photo by AHodges7 This is Part 3 of our blog series about the New Economy of “Free.  Here is a link to Part 1, and a link to Part 2 The Buzz Caper This is Part 3 of the series, entitled, ...


Marketing Luxury Real Estate: The New Economy of “Free”- Part 2

Tuesday, January 04

This is Part 2 of our blog series about the New Economy of “Free.  Here is a link to Part 1 The new economy of “Free” is causing a major economic shift that will not go away even after we recover from the financial crisis. Here...


Profiting from the New Economy of "Free"

Monday, January 03

A WEALTH OF FREE APPS!         Courtesy of Apple Pundits are still sorting out the underlying causes of the Great Recession triggered by the 2007 housing bubble burst that led to a high rate of defaults on subprime mortgages. ...


Luxury Real Estate Marketing: The Luxury of Working with Ideal Clients

Thursday, December 30

Each year around this time we reflect back over the past twelve months and single out a song that captures the essence of the year.  Last year it was by Bob Dylan and sung exquisitely by Joan Baez.  This year our choice is Sea...