Iconoclast Series: Netflix's Reed Hasting's the Risk Taker
Tuesday, December 14
Netflix & Apple TV This is another post in our iconoclast series featuring Reed Hastings, the CEO of Netflix, who recently was honored as Fortune’s No. 1 Businessperson of the Year. An iconoclast is somebody who challenges...
Marketing Luxury Real Estate: The Advantage of Working with a Pro
Wednesday, December 08
We were recently in Key Largo, Florida orchestrating a video shoot for our client, a luxury real estate marketing professional in Ocean Reef, which is an exclusive private community. We had the distinct pleasure of working wit...
Luxury Real Estate Marketing Tip: Escape the Tyranny of Status Quo
Monday, December 06
In marketing luxury real estate, you need a website with a brand identity that not only looks distinct from your competition but also offers distinctive content. This requires that you develop your own unique voice as a real e...
Luxury Real Estate Marketing: Is the Description of Your Marketplace Compelling?
Sunday, December 05
Antebellum Mansion Detail By Alexandra Seigel How do you describe your marketplace? Does it make your web visitors feel compelled to move there? As a luxury real estate marketing professional you need to move people emotiona...
Language of Luxury: Iconoclast Series - Lessons from Glee
Monday, November 29
An iconoclast is a person who challenges conventional wisdom and traditional beliefs, and often shatters the very foundations upon which traditional, institutions rest. When was the last time you tried a different market...
Marketing Luxury Real Estate: 2011 is the Time to Break All the Rules Series
Monday, November 29
To be a true standout in your marketplace, as a luxury real estate marketing professional, think like a trail blazing iconoclast. The dictionary defines an iconoclast as somebody who challenges or overturns traditional be...