Three Luxury Real Estate Marketing Trends for 2011
Wednesday, December 29
Three emerging marketing trends are worth considering when you develop your 2011 luxury real estate marketing plan. They are 1) The return to snail mail vs. email or social media; 2) The direct approach of using the telepho...
Chart a Steady Course When Targeting High Net Worth Buyers
Tuesday, December 28
This is a reposting of an article we wrote in January 2009. It seems that the luxury buyers are still alive and well. Here is a capsule of the spending habits of high net worth individuals that still hold true today. Luxury r...
Marketing Luxury Real Estate: Shoe Biz Buzz Marketing Lessons
Wednesday, December 22
Mark Parker, Nike president & CEO and Kobe Bryant Important lessons can be learned about marketing luxury real estate by studying what works and what does not work in the marketing of major TV sports events. Because the ga...
Personal & Company Branding: It Is Written!
Tuesday, December 21
A major key to success is identifying and focusing upon a market category or sub-category in which you can become the dominate player. To fully succeed however, it must be a niche that you believe you can do better than anyon...
What You Know is Equally as Important as Who You Know
Thursday, December 16
Koa Wood Box As a luxury real estate marking professional you are expected to know your product inside and out. Yes, the luxury home you are selling is a product and superior product knowledge is one of the factors that separa...
Marketing Luxury Real Estate: Do You Speak "Contemporary Art"?
Tuesday, December 14
As a luxury real estate marketing professional, do you have clients who are collectors of contemporary art? The more you understand about this category of art the more you will be able to connect and relate with those who ap...