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Luxury Real Estate Marketing: The Cutting Edge of Chocolate

Wednesday, October 20

  Boutique luxury real estate marketing firms and high powered teams can have a distinct competitive advantage over the larger firms if they position themselves to appeal to the right target market, those who appreciates what...


Luxury Real Estate Marketing: Achieving First Mover Status as an Innovator

Monday, October 18

First mover status can give you a competitive advantage, as a luxury real estate marketing professional, if you tap into an innovative way of doing business that no one in your marketplace has tried, yet.  Getting to market f...


Luxury Real Estate Marketing: Is Your Brand Shar Pei or Dull?

Tuesday, October 12

If you are looking for a way to stand out from the crowd as a luxury real estate marketing professional consider taking a page from the play-book of the best luxury retailers during the Holiday season.   For many retail busin...


Luxury Real Estate Personal Branding: Real Estate of the Mind

Monday, October 11

  As a luxury real estate marketing professional, you must understand the “inner game” of marketing as well as you know the process of selling a home.  If you want to gain or sustain market leadership in your area or your nic...


Luxury Real Estate Marketing: Are You in the Know or a Know-it-All?

Wednesday, October 06

  Library of Congress, Washington DC We recently interviewed a potential personal branding client who is determined to specialize in luxury real estate marketing and focus exclusively on the upper-tier of the price range in h...


Three Keys to Success - Accessibility, Authenticity and Accuracy

Tuesday, October 05

  Courtesy of Konstantin32 As a luxury real estate marketing professional, what good does it do you if you are #1 on Google search results if you do not provide accurate answers to users’ search queries  or are inaccessible w...