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Dare to Dance to the Beat of a Different Drum

Thursday, August 26

  Personal branding in luxury real estate marketing is all about setting your own tone, listening to your gut instincts, finding your own rhythm and dancing to the beat of a different drum—your unique brand signal. Conformi...


Feather Your Clients' Nest with Bespoke (Personalized) Service

Wednesday, August 25

One of the most important words in the Language of Luxury to include in your vocabulary is “bespoke”.  It means tailored, made to order, personalized or custom-made.  As a luxury real estate marketing professional adopting a ...


Cultivate Existing Relationships by Planting "Forget-Me-Nots"

Tuesday, August 24

Forget-Me-Not Flowers As a luxury real estate marketing professional, it can take a considerable investment of time, energy and often money to acquire a new client. The key is to keep that client raving about your service...


Luxury Real Estate Marketing: The Luxury of Giving Yourself Time

Friday, August 20

  Sandyland Beach, Carpinteria In defining what luxury means, the majority respond with one word: time.  Despite the plethora of time saving devices that we all accumulate, we are still time starved.  We feel that it is import...


Luxury Real Estate Websites: Heidi Bintz - Vail, Colorado

Thursday, August 19

    Here is the link to the video,    Luxury real estate marketing is a high stakes game. Today's luxury real estate websites must be designed with a rich graphic user interface that immediately engages the senses and holds the visitor's attent...


Luxury Real Estate Marketing: Command the Competitive Edge—Follow Through!

Wednesday, August 18

  Roger Federer has 16 Grand Slam titles, Photo by Mandj 98 Today, marketing luxury real estate involves a much more expanded scope of activities than ever before.  Following through on details is more challenging now, es...