Luxury Real Estate Marketing: The Truth Is in the Details
Wednesday, September 29
Photo by Raluca Tudor:Dreamstime.com In luxury real estate marketing and branding, "the truth is in the details". Refinement, subtlety and simplicity are often the benchmark of sophistication and brilliant design. Stud...
Luxury Real Estate Marketing: The Key to Serving Multiple Price Points!
Wednesday, September 29
Recently, we were approached by a marketing director of a high profile boutique luxury real estate marketing firm that is the market leader in their area, with an important question that we hear quite often: “Higher...
Luxury Real Estate Marketing: Is Your Slogan Laser Sharp or Is it Gibberish?
Tuesday, September 28
Have you considered billboard advertising to establish your personal brand in your luxury real estate marketing practice? In most upper tier markets this just does not work. But, then there are other markets where bil...
Luxurry Real Estate Marketing: Are You Riding the Wave of Change?
Wednesday, September 22
The picture above was taken in our local neighborhood here in the Santa Barbara area. It tells an important story about our economy, but not necessarily the story you may have in mind. It is a manifestation of a mega-trend, a wave of change in the delivery and distribution of movies, a ch...
Luxury Real Estate Marketing: The Privilege of Pressure
Wednesday, September 15
Courtesty of Eagleflying Last weekend was the finale of the US Open Tennis Tournament. We salute Kim Clijsters and Rafa Nadal the 2010 champions! Watching these and other champions of sports can give you tremendous in...
Luxury Real Estate Marketing: Winning the Battle of Brand Perception – Part 2
Wednesday, September 15
Photo courtesy of mbusa How you are perceived by potential clients as a personal or company brand is a major factor in the decision making process of hiring you as a luxury real estate marketing professional. In Part 1 of ...