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Marketing Luxury Real Estate: 2011 is the Time to Break All the Rules

Tuesday, November 23

This is the first of a series on Iconoclasts and Iconoclastic Thinking.  2011 is the time to break all the rules! To become a market leader as a luxury real estate marketing professional, you do not have to be an iconoclast. ...


Luxury Real Estate Marketing: The Importance of Shifting Paradigms

Wednesday, November 17

  As a luxury real estate marketing professional who works with foreign buyers, it is important to appreciate cultural differences. Have you ever been in a situation when you thought you were “on the same page” with your clien...


Luxury Real Estate Marketing: Strategy versus Tactics

Tuesday, November 16

If market leadership is your quest, as a luxury real estate marketing professional it is extremely important to understand the difference between strategy and tactics. Strategy is the overarching plan to out-think the top producing competitors in your marketplace or niche.  Tactics are the ...


Luxury Real Estate Marketing: The Luxury of Magnificence

Monday, November 15

Shamanka Rock, Lake BaiKal, Siberia As a luxury real estate marketing professional it is important to understand the subtle nuances in the meaning of luxury itself.  Luxury can mean lavishness, creature comforts, sumptuousness...


Luxury Real Estate Marketing: Salts of the Earth

Thursday, November 11

If you are considering a house warming gift for the holidays, and you are invited by those who fancy themselves to be gourmets, here is a relatively inexpensive but thoughtful idea for you: Gourmet Salt!  Understanding the va...


Luxury Real Estate Marketing: Sustainable Living - A New Standard of Luxury

Tuesday, November 09

  Female Eider Duck and her Chicks To become an expert luxury real estate marketing professional it is very important to know your luxury buyer’s mindset.  Not all luxury buyers are conspicuous consumers or jet setters. In th...