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Luxury Real Estate Marketing Tip: Mind Your Own Elephant

Monday, August 16

  Seizing control of what you focus your attention upon, as a luxury real estate marketing professional, is mission critical in a challenging economy. Your personal economy is actually the result of where you place and ho...


Luxury Real Estate Marketing: Of Psychographics & Honey

Wednesday, August 11

  Is it possible to roll back the hands of time? This is one of the most pressing questions on the minds of baby boomers who are entering their highest spending years en masse.  It is the keystone of this generation’s psy...


Personal Branding: Think Iconic-Achieve Top-of-Mind Status

Tuesday, August 10

  Madonna Eva Perón Personal branding for luxury real estate marketing professionals is much more than getting a new “look”.  In the realm of market leadership it involves achieving top-of-mind status not only with potential...


Luxury Real Estate Marketing: Romancing Your Marketplace

Monday, August 09

    As a luxury real estate marketing professionals you can steadily increase readership of your blog by expressing your personal views about what it is like to live and play in your area, your local marketplace.  Express...


Personal Branding: Does It Work to Use Your Name as Your Personal Brand?

Thursday, August 05

  Using your own name as your personal brand name can be tricky in luxury real estate marketing.  It may work well to help you sustain a “top-of-mind” position among sellers, if you already have achieved celebrity status in ...


Luxetera, Etcetera: Celebrating Fiesta, Santa Barbara Style

Wednesday, August 04

  The Santa Barbara Mission Luxury real estate marketing is all about romancing your marketplace. This week in Santa Barbara is our annual Fiesta known as Each community has their special events, and an opportunity for ...