Luxury Real Estate Marketing: Tap Into the High Net Worth Mindset
Tuesday, June 15
It is important for luxury real estate marketing professionals to follow the luxury trends outside of real estate. The more you tap into the mindset of potential high net worth clients the greater your chances are to g...
Luxury Real Estate Marketing: Think Like a Journalist!
Tuesday, June 15
Many luxury real estate marketing professionals believe that the primary purpose of blogging is to increase their website traffic. It is true that a great blog can actually account for more traffic to your website than ...
Luxury Real Estate Marketing: Focus is the Name of the Game
Wednesday, June 09
Ursula Burns, Chairman and CEO --Courtesy of Xerox The imperative to re-invent yourself as a luxury real estate marketing professional has never been greater. The competition for attention on the internet now require...
Luxury Real Estate Marketing: The Winning Formula of Passion & Competence
Tuesday, June 08
Mount Fuji, Japan The difference between luxury real estate marketing professionals who are genuinely passionate about what they do and others who are not is palpable. It is your passion and competence that compels othe...
Luxury Real Estate Marketing: Become an "Investigative Reporter"
Thursday, June 03
Have you heard the term “investigative reporting”? That is one of the great roles of a journalist and should be one of the roles you assume as a luxury real estate marketing professional when you decide to blog. There...
Luxury Real Estate Personal Branding: Capture Mindshare
Tuesday, June 01
In luxury real estate marketing, market share is typically measured in two ways: total number of transactions and total dollar volume. In most marketplaces (or niches within marketplaces) there are two to three agents who...